TrekhuntFounder & CEO
Jun. 2018Hungary• Conceptualized, designed, and built the MVP of Trekhunt, an online travel marketplace for outdoor activities and adventures.
• Led the team of 12 people to build the platform and scale it from zero to 280,000 organic visitors.
• Introduced Agile product development processes and trained a team of engineers about how to take ownership of product development initiatives.
• Trained, managed, and mentored 11 people with various backgrounds, including engineering, finance, sales, and design.
• Doubled booking conversion rates by introducing new product features that channeled visitors to the right points in the funnel.
• Prototyped, user-tested, designed, and A/B tested 80% of the features of Trekhunt.
• Did over 200 hours of user interviews to understand key user needs related to outdoor adventures. Built a process of collecting these insights and turning them into valuable features.
• Designed and built marketing automation tools for Google Ads and Facebook Ads that sped up new digital campaign deployments from zero by 80%.
• Designed, built, and launched the Trekhunt Magazine by writing the first blog posts. Created a process of working with external content writers to organically scale the blog up to 280,000 visitors per month within three years.