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Work Background
Wunderman Thompson for MicrosoftMarketing Lead for Education in Central and Eastern Europe
Jan. 2023• Led strategic planning and budget management for the EDU CEE marketing team at Microsoft. • Coordinated with agencies to develop and implement creative marketing concepts. • Managed a team of three Marketing Coordinators, enhancing collaboration and execution of initiatives. • Achieved significant engagement growth across education account teams in Central and Eastern Europe.
Wunderman Thompson for MicrosoftMarketing Coordinator for Education in CEE region
Mar. 2022 - Jan. 2023• Oversaw strategic marketing initiatives for K-12 and higher education across Central and Eastern Europe for Microsoft stakeholders. • Developed and executed comprehensive campaign strategies, enhancing educational experiences through innovative programs. • Managed project timelines and budgets effectively, ensuring timely delivery of impactful marketing campaigns. • Implemented both paid and organic social media campaigns, driving engagement and awareness within the education sector.
MantuMarketing Campaign Manager
Sep. 2019 - Feb. 2022Bucharest, RomaniaAs a member of the Amaris Consulting team under the Mantu brand, I undertook a variety of key responsibilities that contributed to our marketing and communication efforts:
• Developed engaging marketing assets that effectively communicated our brand message and value proposition. • Formulated and implemented a comprehensive SEO strategy, enhancing online visibility and driving organic traffic. • Managed partnerships that expanded our market reach and strengthened brand presence within the consulting industry.
Etihad AirwaysMarketing Management/Premium Class Cabin crew
Jul. 2014 - Sep. 2019Abu DhabiContrary to popular belief, this position offers unique pathways to a career in communication, unveiling diverse aspects of the field. I have experience as a full-time Cabin Crew member and a part-time Marketing Manager. In these roles, my primary responsibilities included: - Organizing and implementing events- Executing marketing campaigns- Training and managing VIP guests during events- Ensuring the safety and security of passengers on board- Delivering exceptional service- Implementing corporate guidelines for premium class offerings- Promoting company products- Upholding food safety standards- Demonstrating expertise in beverages, including wine and spirits These experiences have equipped me with a comprehensive skill set that bridges the gap between customer service and effective communication strategies.
IBMMarketing Campaign Manager
Nov. 2012 - Jun. 2014Bucharest, Romania• Oversaw marketing campaigns for educational markets in the UK and Ireland at IBM. • Collaborated with sales, external agencies, and stakeholders to ensure campaign success. • Conducted market research to inform strategies, leading to increased awareness of IBM's educational tools. • Streamlined event tracking processes, resulting in enhanced operational efficiency and improved ROI.
Oracle CorporationOMM Partner Manager
May. 2010 - Nov. 2012The Open Market Model (OMM) is a sales framework utilized by Oracle in collaboration with its strategic partners. My contributions to this initiative included: - Training Oracle’s partners on the effective use of the OMM tool.- Developing promotional strategies for the department.- Creating marketing materials, including a departmental sales brochure released in March 2012.- Enhancing internal resources related to the OMM. In addition to my work with the OMM, I volunteered with Oracle's Corporate Social Responsibility (CSR) team, where I facilitated employee engagement in significant volunteering projects in Romania and contributed to the development of the internal CSR website. **Results Achieved:**- Successfully produced a new departmental sales brochure.- Fostered stronger relationships with sales managers and partners.- Implemented new training programs for partners, enhancing their proficiency with the OMM. These efforts have not only strengthened our sales initiatives but also reinforced Oracle's commitment to community engagement and corporate responsibility.
eResearch CorpMarketing Communication Manager
Sep. 2009 - Jun. 2010eResearch Corp is a marketing research company, online dedicated. My duties within the company were similar to a key account in a PR agency: • Planning and implementing PR campaigns • Press managing
• Client consultancy
• Organizing events In short I had to manage from scratch the company's online and offline profile, as well as corporate and media communication.
The results: a better visibility within the Romanian media sector and engaging the company in responsible communication acts.
Kaspersky LabMarketing and PR Intern
Jun. 2009 - Sep. 2009Kaspersky Lab Romania is the affiliate of Kaspersky Lab Moscow, a company that produces anti-virus software solutions for desktops and laptops.
• Ensure a good collaboration with the company's partners
• Provide the marketing strategy
• Plan the company's events in Romania. Among these I can mention the collaboration with Save the Children Romania foundation.
University of BucharestProject Manager
Mar. 2009 - Oct. 2009The University of Bucharest is one of the top educational institutions in
Romania.
• Building PR strategy
• Promoting the company blog
• Press collaboration
• Maintaining the affiliate partners relationship
• Selling the main product to interested parties
• Designing press releases, event banners, invitations
Results: : increase in new students flow, valuable international
relationships, increased awareness, new branding
Olimpiadele Comunicarii1st prize winner at OC 2009: PR Section
Jan. 2009 - Jan. 2009
CGSClient Service Representative
Feb. 2008 - Aug. 2009My main responsibilities were to answer the calls and emails coming from the Autoliv employees. They generally had issues with their hardware and software equipment. Due to this I learned a lot about how to handle minor IT issues. Beside this I also used to create their access accounts to different programs they worked with (Citrix, PRM etc).
I was responsible for the Autoliv people in Spanish and English speaking countries, so this was an international environment, our manager at that time being based in Spain.
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