Kyle Parkin

Creative director, art director @Maple Mountain Marketing Group

ConsultingBusiness OwnerC-level ExecutiveMarketingDesignStartup FounderUnited StatesBrand Marketing ManagerDigital Ads ManagerCreative ProducerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerBrand DesignerMotion Designer3D DesignerIllustratorIndustrial DesignArt DirectorAdvisorFounderProduct Consultant

Accomplished, dedicated, and energetic creative leader with over 18 years of diverse experience leading design initiatives. Seasoned in developing world-class brands and corporate identities for top-name global companies. Recognized as a leader in quality, reliability, and high-level performance in team building and inspiration. Proven track record of creating and delivering unique creative strategies that exceed client needs and business objectives. Hands-on collaborator adept in identifying customized marketing opportunities. Excellent interpersonal, communication, organization, analytical, and problem-solving skills.

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Work Background

Media OptimizersCreative Director

Aug. 2022Orem, Utah, United States · RemoteMedia Optimizers is a prominent event marketing and capital raising agency, specializing in assisting funds across various verticals in achieving their business objectives. Our dedicated team is committed to delivering tailored, cutting-edge marketing solutions. As the Creative Director at Media Optimizers, I oversee a diverse portfolio of 12 clients spanning a range of advertising platforms, including industry giants like Facebook, Google Search, YouTube, Instagram, TikTok, Snapchat, Twitter, LinkedIn, and Pinterest. My role focuses on crafting and executing creative design strategies to deliver tangible results and optimize return on investment. During my time at Media Optimizers, I've spearheaded high-profile, nationally-recognized live event shows featuring A-list celebrity headliners. These shows have played a pivotal role in propelling our clients to new levels of success and recognition, showcasing the transformative power of design and creativity in event marketing. Our organizational culture at Media Optimizers centers on an unwavering commitment to excellence that permeates every aspect of our operations. We relentlessly pursue perfection, ensuring that every project reflects the highest standards of quality and innovation. Being part of this culture is a constant source of inspiration, motivating me to push the boundaries of creativity and design. I take great pride in contributing to such a dynamic and forward-thinking enterprise like Media Optimizers. It's more than just a workplace; it's a creative hub where ideas flourish, boundaries are shattered, and dreams become reality. As Creative Director, I embrace the opportunity to shape our industry's future and lead our clients to ever greater levels of success.

Maple Mountain Marketing GroupCreative Director

Aug. 2018 - Sep. 2022Springville, Utah

Rustica HardwareCreative Director

Jun. 2017 - Aug. 2018Springville, Utah

FilevineCreative Director

Mar. 2017 - Jun. 2017Orem, Utah

Barebones LivingSenior Visual Designer

Apr. 2016 - Jan. 2017Bluffdale, UTSpearheaded the conceptual development, direction, and delivery of visual design projects. Conceptualized and art-directed photo shoots and clearly articulated and communicated ideas to executive management and stakeholders. Oversaw all facets of packaging redesign, from initial conception to project completion.

Copper UrbanCreative Director

Mar. 2014 - Mar. 2016Greater Salt Lake City AreaDelivered customized creative leadership and branding support to various startup businesses. Designed unique logos and brand guidelines to support client marketing foundations. Led and mentored over five remote freelance designers and consistently ensured high work quality.

Post PrimerCreative Director

Jan. 2014 - Dec. 2015Lehi, UTResponsible for the overall look and feel of marketing, media, and branding. Was in charge of managing, developing, and leading the team of creatives, designers, and copywriters. Expertly directed creative output developed the artistic design strategy that defines the company brand, as well as client brands.

GOAL ZEROCreative Director

Apr. 2009 - Mar. 2014Bluffdale, UtSuccessfully built corporate branding from initial concept into a multi-million dollar company. Recruited, hired, and led a creative team of five and directed all facets of design, including three packaging re-brands, website UX/UI, icon system, and advertising and marketing campaigns from concept to completion while also co-directing the marketing team. Coordinated and directed onsite photo shoots, implemented work flows and tracking systems to efficiently manage team productivity, and created online surveys to research consumer mind trends.

Tegne StudiosOwner and Designer

Feb. 2007 - Dec. 2009Spanish Fork, UtLaunched and led a design studio in a challenging economic environment, and successfully secured 90 clients in less than two years. Provided design supports to small and medium-sized businesses, including designing business cards, brochures, websites, email templates, and other branding items. Managed multiple simultaneous client design and print requests. Organized and managed all design briefs, contracts, and invoices.

Logoworks by Hewlett PackardSenior Designer

Mar. 2004 - Feb. 2007Lindon, UTPromoted to Senior Designer after starting as an Intern and progressing through the company in just two years. Managed Brand identities, websites, and collateral while simultaneously training and coaching Junior Designers.

Rushford & RossIntern

Feb. 2004 - May. 2004Provo, UTIntern