Daily HeraldMultimedia Account Manager
Mar. 2013 - Feb. 2015Arlington Heights, ILMy position as a Multimedia Account Executive allowed for strengthening of my time management, business relationship building, critical thinking, and strategic campaign design skills, inclusive to my rapport of specialties. It was an account executive role in every sense of the title. Beginning with a general book of business and prospecting for new clients, along with the ability to consult with business owners and marketing decision makers, is a renowned daily occurrence. I had the capability as an independent representative to implement and create personalized multimedia marketing campaigns, through print and digital media, as well as event sponsorship communications.
With my time at Daily Herald, I had grown the revenue in my territory tremendously through long-term contract renewals, gained trust of my customers through the proper implementation of media platforms and customized campaigns, and brought in new business through new and innovative digital marketing.
Specialties in Digital Marketing Strategies:
Site-Retargeting through ad display
Demographic, Geo-Targeting, and Habitual Targeted Email Campaigns
Social Media Management
Online Reputation Management
Display Advertising Print Campaign Building
ROS, RON, ROC Targeting
Google Analytics
Cache Processing
PIXEL view thru process and reporting
Responsive Websites
Mobile Geo-Zoned Targeting
SEO/SEM
Onsite & Offsite Optimization
Campaign Development and Management Interests:
Learning Systems
Creating Workflows
Initiating New Developments