People HRHead Of Marketing
Jun. 2013 - Jun. 2021Epworth, UK• I got an average Conversions per Year increase of 183%. For 8 years.
• I helped it become the fastest growing B2B SaaS in UK.
• I got the company from 0 leads per month to over 8800+ valid, sales qualified leads per year. 99% from GoogleAds
• I worked directly with the Managing Director and CEO, which supported and trusted my strategies and
expertise, and it paid off, got the company from zero revenue to 15 million in ARR when the company was
sold
• Leads (appointments booked with sales people) increased with an average of 141% per year
• One of the most important point, the marketing was so well targeted, that the company's churn rate it's an amazing 0.2% per year!
• Main channel for generating leads was GoogleAds, but I also did Bing, Linkedin, Twitter, Youtube, Facebook, Instagram ads (even Yandex and Baidu, but those as a test for a few months).
• Had to work a lot with Unbounce (I recommended it, I was one of the first beta-testers of the app, got
connected to Oli Gardner since then).
• Leaded the marketing team in the right direction, while constantly staying in touch on a weekly basis with
the sales, product and customer support departments, to identify all of their needs, requirements, and to
get insights about the customers, just those departments are getting, and realign the marketing
department's work to meet those needs and requirements.
• Worked intensively with Salesforce (it was a pain, but in 8 years of daily working, I know now how to do my own and other's reports), Marketo, Pardot, and many other tools. People® is made of all the bits HR has been missing for years. It’s us giving you the stuff we never had but wished we did. It’s a revolution, and we’re proud to have started it.
Probably the fastest growing B2B HR Software in UK and Europe, based on our content and digital strategy.