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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power1000+ people
Roles
🔥33%
Startup Founder
💸33%
Marketing
✨22%
Business Owner
Geos
🇺🇸33%
United States
🇬🇧7%
United Kingdom
🇦🇪7%
United Arab Emirates
Work Background
Lanteria - Your Digital HR PartnerMarketing Director
Aug. 2022 - Mar. 2023Remote
MoreCommerceLead Generation through Google Ads
Apr. 2022 - Jun. 2022• Generating Leads through GoogleAds for MoreCommerce and Storenvy (the Morecommerce Group, owned by Alibaba.com)
• Owning the market and competition analysis, to stay on top
• Proposing budgets, sketching strategies, applying them and making sure the leads are coming in in growing
numbers.
OmniconvertHead of Performance Marketing
Nov. 2021 - Apr. 2022Bucharest, Romania• Overseeing all the marketing efforts inside the company, with the main goal of increasing B2B leads (it's a b2b saas product).
• Designing a true lead generation machine, which was missing so far
• Connect and work with the other departments involved in the lead generation and sales processes (sales, development, customer support, customer success), link them to work together based on real needs, not based on marketing or sales templates
Andreivisan.comLead Generation for B2B SaaS businesses through GoogleAds
Jun. 2021Worldwide(Warning, the website is under heavy redesign, it's just a weird template now). I help small/medium B2B SaaS companies go from hundreds of dollars per month to millions per year. You may be my next challenge. Book 30 minutes and let's see how can I grow your business as well: https://calendly.com/andreivisan
People HRHead Of Marketing
Jun. 2013 - Jun. 2021Epworth, UK• I got an average Conversions per Year increase of 183%. For 8 years.
• I helped it become the fastest growing B2B SaaS in UK.
• I got the company from 0 leads per month to over 8800+ valid, sales qualified leads per year. 99% from GoogleAds
• I worked directly with the Managing Director and CEO, which supported and trusted my strategies and
expertise, and it paid off, got the company from zero revenue to 15 million in ARR when the company was
sold
• Leads (appointments booked with sales people) increased with an average of 141% per year
• One of the most important point, the marketing was so well targeted, that the company's churn rate it's an amazing 0.2% per year!
• Main channel for generating leads was GoogleAds, but I also did Bing, Linkedin, Twitter, Youtube, Facebook, Instagram ads (even Yandex and Baidu, but those as a test for a few months).
• Had to work a lot with Unbounce (I recommended it, I was one of the first beta-testers of the app, got
connected to Oli Gardner since then).
• Leaded the marketing team in the right direction, while constantly staying in touch on a weekly basis with
the sales, product and customer support departments, to identify all of their needs, requirements, and to
get insights about the customers, just those departments are getting, and realign the marketing
department's work to meet those needs and requirements.
• Worked intensively with Salesforce (it was a pain, but in 8 years of daily working, I know now how to do my own and other's reports), Marketo, Pardot, and many other tools. People® is made of all the bits HR has been missing for years. It’s us giving you the stuff we never had but wished we did. It’s a revolution, and we’re proud to have started it.
Probably the fastest growing B2B HR Software in UK and Europe, based on our content and digital strategy.
2Checkout (now Verifone)GoogleAds Manager
Jun. 2011 - Jun. 2013Bucharest, Romania-Managing campaigns in Google AdWords, Bing AdCenter, Yahoo Search Marketing, Facebook Ads, LinkedIn Ads, Youtube Advertising, Twitter Ads, Yandex for Russia, Baidu for China, and many others.
-Identifying clients target, research for performing keywords
-Copywriting for Ads and Landing pages along with Conversion Rate Optimization plus Landing Page Optimization
-A/B Testing
-Manage Google Analytics with Custom Filtering
-PPC Blogging
Systor Systems SRLOnline Marketing manager
Jan. 2009 - Jun. 2011http://www.duplicator4all.com/SC SySTOR SYSTEMS SRL (Europe Branch of SySTOR SYSTEMS U.S.A.)
Bucharest, Romania
DVD duplicators and accessories Managing the online marketing campaigns(CSE, SEO, PPC campaigns and strategy). Placing our products in top positions in all the U.K. marketing websites (Kelkoo, Pricegrabber, Nextag and so on), extending Marketing campaigns to Marketplaces (eBay, Amazon, Fnac, etc), optimizing Google AdWords campaign for best results with lower costs, and monitoring the results in Analytics. Also extended Social Media and created an useful strategy to improve website's ranking and backlinking, using the most popular Social Media sources (Facebook, Twitter, Orkut, Youtube (for VIdeo Marketing), blog and forum associated to website domain) and then analyzing with usual tools (alexa, google analytics, etc). Also optimized website content, to ensure a good SEO content, that really helps growing in Google natural search into UK, and set up e-mail marketing campaigns.
SC 24PC Shop SRLONLINE MARKETING MANAGER
Mar. 2008 - Jan. 2009As a second job, for a while. Managing the marketing campaigns and strategies. Aside that, I set all from almost zero, and made two of the most important departments to work properly, by training people to work at my capacity and by my style of work, optimizing work procedures, making all more fluent and easy for the employees.
Color Print 2006 SRLDesign and DTP Creator/ Photographer/ Web Designer
Oct. 2006 - Mar. 2008Advertising, web design , web advertising , advertising and event photography , DTP creation , design. As a second task I had to handle the Google AdWords campaigns.
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