Anca Dragomir - Ecomerce Subscription Product Lead,

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Work Background

Philip Morris InternationalEcommerce Subscription Product Lead

Sep. 2022Bucharest Metropolitan AreaManaging the subscription website from the E-Commerce Dep: Constantly coordinating UX/UI platform optimizations. Creating user stories based on the user/business need Define and validate the vision roadmap Managing the backlog list Review and approval of test cases Business analysis for adapting the platform and program to the consumer’s need Collaborating with stakeholders and business partners to align on the business strategy Acting as a liaison between stakeholders and product IT. Afișează mai puține

Philip Morris InternationalBrand Retail Projects Analyst

Oct. 2020 - Sep. 2022Bucharest, RomaniaResponsible for implementing operational and business projects in retail Dep. Collaborating with stakeholders, creating user stories, managing agency briefs and responsible of review and approval of test cases: Reduced the consumer nonvalue time spent in shop, by redesigning the UX/UI from retail CRM systems. Reduced the nonvalue time spent by frontliners in operational tasks by redesigning operational flows and adapting the systems. Assured long term conversion by integrating consumer loyalty platform with the retail department. Coordinating the implementation of new payment system Responsible of product care initiatives within the department. Adapting the product care software for retail usage. Afișează mai puține

Philip Morris InternationalConsumer Activation Supervisor

Mar. 2020 - Oct. 2020Bucharest Metropolitan AreaLeading the outbound team responsible for maintaining conversion: Creating a Conversion Team (12 members) Training and offering support in daily activity Assessing the activity of call center agents from a qualitative point of view

Philip Morris InternationalBusiness Developer

Sep. 2016 - Mar. 2020Bucharest, RomaniaDeveloping the IQOS business by: Hiring and leading IQOS Coaches (10 ppl) and Sales Experts teams (35ppl). Responsible of IQOS points of sales (12 POS) Implementing special projects in order to understand the consumer behavior for new business strategies (first IQOS Store) Involved in the Communication org. Development Dep: delivering induction trainings to new-comers.

Philip Morris InternationalExperience Designer

Oct. 2015 - Sep. 2016Bucharest, RomaniaInvolved in the deployment strategy of the IQOS Product. Support in establishing a solid consumer’s base before the National launch.

Philip Morris InternationalConsumer Engagement Team Leader

Sep. 2015 - Oct. 2015Bucharest, RomaniaResponsible for ensuring a flawless implementation of consumer collective activities in the allocated territory by promoting the Philip Morris brands. Manage Consumer engagement team, organizing the weekly program by finding the perfect consumption occasion within different channels (On premise, Off Premise and Events)

Red BullConsumer Collecting Team Leader

Sep. 2014 - Sep. 2015Bucharest, RomaniaResponsible of half of the national field marketing structure. Leading the consumer collecting programs and offering support for the designated teams in order to deliver consumer initiatives in line with the company marketing pillars. Support locally and nationally events from different departments (sports, culture, on premise, off premise). Responsible for recruiting, hiring and developing the marketing field force in the allocated territory.

Red BullWings Team Member

Jun. 2013 - Sep. 2014Bucharest, RomaniaThe image of the Red Bull brand and product ambassador, working towards increasing the company’s user base by planning and implementing meaningful consumer experiences with the Red Bull product. Suggest how to improve the brand image by listening and collecting feedback from consumers and transforming the information intro creative ideas. Included in direct sales activities, showing support to the sales representatives and highlighting the POSM materials in the allocated territory.

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