University of Alabama at BirminghamMarketing Communications Lead
Feb. 2020RemoteSpearheading marketing and communications for the NIH All of Us Research Program Southern Network: Generating general program awareness through advertising, PR, and targeted media campaigns; encouraging enrollment through in-environment signage, asset development, and direct mail strategies; and increasing retention through strategic comms cadence of emails, SMS, and direct mail. I work closely with cross-functional teams to ensure seamless alignment of strategies, while also developing strong relationships with media partners to lead data-driven earned media campaigns. I supervise a remote team responsible for social media marketing and graphic design.