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Work Background
University of Alabama at BirminghamMarketing Communications Lead
Feb. 2020RemoteSpearheading marketing and communications for the NIH All of Us Research Program Southern Network: Generating general program awareness through advertising, PR, and targeted media campaigns; encouraging enrollment through in-environment signage, asset development, and direct mail strategies; and increasing retention through strategic comms cadence of emails, SMS, and direct mail. I work closely with cross-functional teams to ensure seamless alignment of strategies, while also developing strong relationships with media partners to lead data-driven earned media campaigns. I supervise a remote team responsible for social media marketing and graphic design.
University of Alabama at BirminghamWeb Content Coordinator
Feb. 2018 - Feb. 2020Birmingham, Alabama, United States · On-siteWebmaster overseeing 20+ websites within UAB Student Affairs: Ensured timely updates to web content, prioritizing optimal user experience and maintaining the online presence through the implementation of SEO and conversion rate optimization. Built additional websites to align with new campus-wide initiatives. Expanded my role through the creation of social media guidelines for both departmental and divisional use, and executed customized strategies to enhance visibility, utilizing analytics data for continual improvements. I provided comprehensive training in social media and CMS to a team of student interns.
Good Grit MagazineDigital Editor
Mar. 2017 - Oct. 2017Birmingham, Alabama Area · On-siteCreated and implemented digital marketing strategy through the development of digital articles, social media content, and comprehensive web strategy, unifying the online presence of the magazine's brand. I worked with the sales and advertising teams, providing strategic analytics insights leading to an increase in revenue and magazine subscriptions. Led a team in copywriting, content creation, and social media management.
University of Alabama at BirminghamAURA Visual Media Director
Jun. 2016 - Dec. 2016Birmingham, Alabama AreaUAB Student Media literary magazine
Good Grit MagazineDigital Assistant
Jun. 2016 - Dec. 2016Birmingham, Alabama AreaProduced captivating digital articles and social media content, and facilitated the distribution of the magazine’s email newsletters and other email marketing campaigns with timely precision.
University of Alabama at BirminghamAURA Web Design Coordinator
Oct. 2015 - May. 2016Birmingham, Alabama AreaUAB Student Media literary magazine
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