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Work Background
Amazon Web Services (AWS)Buyer Enablement Lead, AWS Partner Organization
Sep. 2024Seattle, Washington, United States
Amazon Web Services (AWS)AWS Marketplace Engagements, AWS Partner Organization
Jan. 2024 - Aug. 2024Seattle, Washington, United States
Amazon Web Services (AWS)Content & References Leader, AWS Partner Organization
Jul. 2022 - Dec. 2023Seattle, Washington, United States
EsriSr. Customer Advocacy & Influencer Marketing Specialist
Dec. 2021 - Jul. 2022
Accenture InteractiveSr. Customer Advocacy Program Manager, Microsoft Cloud Marketing
Jul. 2016 - Dec. 2021Seattle, Washington, United States• Lead Program Manager for the Customer Advocacy Showcase program managing strategy, production, and amplification of thought leadership and product-specific customer content (video, case studies, blogs, social) to support go-to-market strategies, events, news disclosures, and marketing moments • Drove 3M views of 44 pieces of net-new content this past FY, including Corporate Vice President keynotes at first and third-party events, resulting in 575% increase YoY
• Influenced $25M sales opportunities this past FY by providing the field relevant, compelling content, and identifying best reference customers for various requests (calls, visits, etc.)
• Nurture Dynamics 365 and Power Platform marquee customer relationships across co-marketing relationship lifecycle (evidence, PR, event, campaigns, reference) • Collaborate across integrated marketing, PR, and engineering to strategize advocacy opportunities and key content messaging for each customer that aligns to field enablement, news disclosures, and marketing moments • Develop tailored customer engagement plans outlining marcom activities, storytelling approach, content messaging and positioning, and amplification opportunities for 12-month engagements
• Partner with production teams to execute development of Showcase content and amplification strategies, often under aggressive timelines, ensuring alignment to key value statements and product messaging
• Prepare monthly Executive Business Report from various Power BI dashboards to share impact of customer content and presence across key events and marketing moments (views and impressions across event, web, blog, and social campaigns)
• Lead biweekly calls with product marketing, integrated marketing, and engineering leads to review customer pipeline for potential news alignment and story amplification, progress of customer engagements and stories in-production, and triaging customers experiencing technical challenges
YeslerCustomer Advocacy Program Manager, Microsoft (various teams)
Sep. 2013 - Jul. 2016Greater Seattle Area• Managed multiple customer reference and evidence programs across various business groups
• Collaborated with primary stakeholders including clients, subject matter experts, writers, editors, and designers to produce customer content (case studies, blogs, solution summary slides, etc.)
• Developed knowledge of client messaging, brand, goals and motivations for producing marketing solutions
• Balanced multiple concurrent project assignments with shifting priorities and budget in a fast-paced environment
• Managed ongoing reporting and tracking towards monthly, quarterly, and annual content production goals
Robert Half InternationalMicrosoft Sourcing Recruiter
Mar. 2012 - Sep. 2013Bellevue, WA• Full-cycle recruiting through phone screens, in-person interviews, reference checks, assignment updates, and professional coaching • Source candidates through utilization of referrals, job boards, and job postings • Adhere to comprehensive process compliances, complex interview scheduling in Outlook, and detailed onboarding processes • Manage candidates on assignment which includes communicating job offers, salary negotiations, benefit information, skills and behavior coaching, and general customer service for both candidates and clients • Maintain complex databases and spreadsheets in Excel and internal systems to track open job orders, candidate pool, and active assignments
Robert Half InternationalAdministrative Assistant II, Corporate Communications at Microsoft
Jan. 2012 - Feb. 2012Redmond, WA• Administered calendar, travel arrangements, and meeting logistics for three General Managers and two Senior Directors
• Processed expense reports and ordered team supplies
• Coordinated vendor payment through complex purchase order setup and SOW contracts
• Assisted in managing department headcount information, space coordination, new employee setup and other administrative processes
Robert Half InternationalGroup Coordinator, OEM Mobile Engineering at Microsoft
Jun. 2011 - Jan. 2012Redmond, WA• Administered complex calendar and meeting logistics for three General Managers and two Senior Directors
• Organized domestic and international travel and prepared detailed briefing documents • Coordinated logistics for large-scale meetings and morale events including booking conference rooms, ordering catering, purchasing gifts, etc.
• Collaborated with vendors to setup complex purchase orders for payment • Assisted in managing department headcount information, space coordination, and new-hire setup
• Purchased supplies and equipment for managers and team, and reconciled expenses
• Maintained inventory of equipment, fixed assets, and lab purchases for 400 team members • Managed $600,000 lab budget using detailed Excel spreadsheets
Spokane ArenaMarketing Intern
Apr. 2010 - Apr. 2011
Community-Minded EnterprisesCommunications Assistant
Jan. 2010 - May. 2011
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