Allan Baptista

CPO/CEO @Grupo Guanabara

ReactProduct DevelopmentJavaScriptStrategy and Product growthCTOGoC-level ExecutiveITStartup Founder🔥 Startup Founder✔️ IT💼 C-level ExecutiveCPO🧨 ConsultingSystem ArchitectBackend DeveloperProduct ConsultantSystem AnalystFrontend DeveloperProduct ManagerProject Manager

With over 16 years of experience in the tech industry, my career has been defined by a unique blend of technical leadership and strategic acumen in product management. This blend has empowered me to drive innovation, resulting in the successful launch of over 30 digital products, each demonstrating consistent growth and high user engagement. A testament to this success is the remarkable achievement of over 2 billion user sessions on products I've contributed to. Starting out in software development, I have evolved into a versatile product strategist. This transition has been characterized by my ability to turn complex challenges into opportunities and translate these opportunities into measurable outcomes. The products I've collaborated on have garnered over 7 million unique customers, generating more than R$ 9 billion in revenue across various products and services. As a leader, I prioritize nurturing teams and enhancing operational efficiency. My initiatives have cultivated a supportive environment conducive to continuous learning and growth. This commitment extends throughout the organization, where internal products and automations have driven operational optimizations exceeding tenfold. Looking ahead, I am dedicated to further enhancing my skills in technical leadership, strategy, and product management. Through ongoing growth, I aim to make a more substantial contribution to the future success of any organization, while expanding on the impactful metrics that have defined my career thus far.

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Work Background

Guanabara GroupCPO

Apr. 2023Rio de Janeiro, Brazil- Managing product teams for all of the holding’s natively digital products (Gipsyy, SmartBus, Sigla & Viva) - Building an innovation team from scratch, which will be responsible for enabling continuous & customer-centered innovation within group’s existing and new companies - Building a process for continuous innovation to be applied within every company belonging to the group - Founding new products to expand the group’s vision and guarantee its long term competitiveness

GipsyyExecutive Board Member

Apr. 2023São Paulo, Brasil

SmartTravelExecutive Board Member

Jul. 2023Sao Paulo, Brazil

MplanExecutive Board Member

Jul. 2023Rio de Janeiro, Brazil

Viva FidelidadeExecutive Board Member

Apr. 2023Rio de Janeiro, Brazil

Hurb.comCPO

Jan. 2023 - Apr. 2023Rio de Janeiro, Brazil- Led the Product Design, Product Management, New Verticals e Loonshot organizations - Redefined and realigned Hurb’s product portfolio long term vision - Redefined product, design and innovation principles to align all product and design orgs - Redefined and realined short, mid and long term product strategies - Reorganized teams and resources torwards new needs of scalability and client behaviors - Hired and developed the hard-working, people-oriented and inspiring next generation of leaders - Translated Hurb’s long term vision to the product, design and innovation orgs while working reletlessly to keep them aligned in the right path

Hurb.comProduct Director - Innovation

Sep. 2022 - Jan. 2023Rio de Janeiro, Brazil- Managed and improved new products pipeline - Managed an incredible team towards relevant product outcomes - Managed and improved discovery & delivery processes for a range of new products - Portfolio strategy planning and execution aligned with company long term goals - Extended and updated company's core business to protect its future against external disruption - Modeled and exported a culture of continuous experimentation, learning and innovation - Collaborated with other areas to accelerate new products' market-fit by using existing distribution pipeline

Hurb.comHead of Product - Innovation

Feb. 2022 - Sep. 2022Rio de Janeiro, Brazil- Kicked-off a new business organization from scratch - Built the vision, mission and principles to guide the organization's culture - Built a repeatable process of experimenting and assessing new business opportunities - Built a high-output, diverse and multidisciplinary team from ground up - Kicked off six major new business opportunities that some of which became new important revenue streams (travel ancillaries, flights and travel "risk" mitigation products) - Planned and executed the initial product portfolio strategy - Collaborated with other areas to accelerate the results of newly launched MVPs

Hurb.comGroup Product Manager

May. 2020 - Feb. 2022Rio de Janeiro, BrazilI overseed the work of 2 different tribes: CX and Payments. Which were composed of 6 different product squads: Operations, Customer Success, Revenue Optimization, Checkout, Finance and SAP. Each of them with a dedicated PM reporting to me. As their leader I helped them by providing guidance towards the current company goals, sharing the necessary strategic business context so that they make the best possible decisions and coaching them so they develop as better product managers and business leaders. Together we were able to drive great business results, here are some of the major ones: - Built and deployed a support chatbot that was able to contain 50% of all support intents, with CSAT above 60% (which is higher than what other benchmarks show. People usually hate talk to robots, we had a different experience); - Streamlined various post-purchase client actions (such as cancellations, re-scheduling, refunds, and more), which empowered clients to solve their own problems using their account dashboard. This automations along with the chatbot deployment decreased the need for clients to open a support ticket by more than 50%, which meant that for the first time sales growth broke correlation with CS headcount growth; - Increased the efficiency of our travel operations platform by more than 800%, allowing us to operate much more passengers with 8x fewer operators and 8x quicker than before; - Added new payment options such as One Click and Pix (popular brazilian debit payment system). This increased conversion rate by an average of ~3% in all products and ~10%. in hotel and experiences reservations using previously saved CCs.

Hurb.comCMO

Oct. 2019 - May. 2020Rio de Janeiro, BrazilLed a team of 60+ people through one of the of the most intense, complex and uncertain periods of the company's history. There, I was able to implement agile processes that rendered the team more capable of prioritizing the right problems while actually solving them effectively, instead of aimlessly starting multiple projects and not finishing them. I was also able lead the implementation of a strategy during the COVID-19 pandemic that actually resulted in expressive growth in sales (~300%), market-share and share of voice, while other companies in the same market space were struggling to survive.

Hurb.comTeam Lead

Aug. 2017 - Oct. 2019Rio de Janeiro, BrazilLed the discovery and development of both b2b and bus ticket projects, essential parts of Hurb growth strategy. Managing both technical and product vision throughout the project lifetime.

TiltHead of Product

Jul. 2018 - Oct. 2019Rio de Janeiro, BrazilPlanned, managed and led the development of the start up company from its conception to its launch and growth.

TiltTech Manager

Aug. 2017 - Jul. 2018Rio de Janeiro, BrazilPlanned & designed the whole software architecture for the back-end and front-end applications. The applications were built with the latest technology available such as Node, Koa, Postgres, React, Redux and Webpack. Everything was built from ground up with scalability, performance and adaptability in mind. Also, had the responsibility of distributing knowledge and keeping code quality at high levels within my team of developers.

Decision Univesity - Infnet InstituteInstructor

Apr. 2018 - Jul. 2018Porto Alegre, BrazilTaught hybrid multi-platform mobile development in the MIT in Mobile Development course. Focusing on the awesome ReactNative toolset.

BT GroupFull Stack Engineer, Tech Lead

Apr. 2016 - Aug. 2017Ipswich, England, UKAs a javascript specialist I've participated in big projects for a big telecom player that uses the latest technologies and aims to improve the end-user experience. I've introduced a new front-end "starter project" that has become the de facto approach for all new React/Redux based applications. I've also had the chance to exercise a Technical Lead role within my team, role of which gave the chance to share my knowledge with other teammates through talks, meetings, one-on-one sessions and pairings.

Infnet InstituteInstructor

Oct. 2015 - Apr. 2016Rio de Janeiro, BrazilTaught hybrid multi-platform mobile development in the MIT in Mobile Development course. Focusing on the awesome ionic framework.