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Network Power<100 people
Roles
🔥68%
Startup Founder
✨58%
Business Owner
🧑💼39%
C-level Executive
Geos
🇬🇧17%
United Kingdom
🇺🇸12%
United States
🇿🇦9%
South Africa
Work Background
MOVITECCofounder & CEO
Dec. 2022Mexico
AT&T MéxicoAVP Enterprise Sales
Aug. 2021 - Dec. 2022Mexico
AT&T MéxicoAVP Partner Solutions - EBS
Sep. 2020 - Aug. 2021Mexico City, Mexico
AT&T MéxicoPartner Solutions Director - Enterprise Sales
Aug. 2017 - Sep. 2020Mexico City Area, Mexico
AT&T MéxicoStrategy & Channel Marketing Director
Jan. 2016 - Aug. 2017Mexico City Area, Mexico
AT&T MéxicoInnovation & Digital Business Strategy Director
Oct. 2015 - Apr. 2016Mexico City Area, Mexico
Al NaturalManaging Director
Feb. 2015 - Feb. 2017Mexico City Area, Mexico- In charge of designing and directing the companies business strategy.
- In charge of designing and directing the communication and content strategy.
- In charge of developing the companies sales strategy.
- In charge of developing product line and P&L Strategy. - Achievements in this position were:
- Growing the digital and social platform in the past months over the target: - Website: More than 200k unique visitors a month and more than 10k registered. - Social Networks: More than 50k followers between facebook, twitter and instagram. I have developed: - Tv Program on Unicable: Chef Oropeza Al Natural - Mobile App: Movimiento Al Natural - Digital Platform: movimientoalnatural.com.mx - Cooking Book - food programs
We are working on: - product line. - digital market place. - corporate wellness plans
Samsung ElectronicsSenior Marketing Manager IM
Jan. 2012 - Sep. 2014Mexico City Area, Mexico- In charge of designing and directing the communication strategy (ATL, BTL, ONLINE, PR, Retail & POS) of the IM division for the Mexican market with a premium product focused. - Designing launching process for all tablets, smart phones & digital cameras line up including flagship products. - Managing direct relationships with marketing VPˋs from our top clients (Telcel, Iusacell, Movistar, Nextel, Coppel, Liverpool, Palacio de Hierro, among others) - Managing a 15 people team, 10 in Corporate offices and 5 in regions to attend local and regional clients, developing regional and national strategies. - Managing 10 different ATL, BTL, PR & Digital agencies - Achievements in this position were: - Getting Samsung mobile brand as #1 in BAS (brand awareness) and MSPA (most single preferred answer) on 2012 and keeping it this way with 20 points of advantage since last review on June 2014. - In 2012 we achieved number one position in premium smart phones sales, getting 45% of market share, and in total smart phones market 37%. - At the end of 2013, we broke the billion USD barrier as a division, with Net Sales over 1.7bill USD growing 85% YoY. - We reached #2 in sell out and #1 in sell in tablets market in Mexico. - Getting Samsung Mobile Brand over 1.5 million followers by the end of 2013, and by December 2014 it will have 2.5 million followers. - Design and implementation of Co-MKT campaigns with major carriers using our flagship products. - During this time I managed to launch 10 flagship models, all of them with sales over the 500k units in their life time. - Also managed to set the mobile brand in Mexico as an aspirational and lifestyle, developing alliances with major editorial groups (Grupo Expansion & Conde Nast).
Corporacion ScribeOperational Marketing Group Manager
Feb. 2009 - Jan. 2012Mexico City Area, Mexico• Designing and directing
- Internal communication strategy for corporate offices and factories
- External communication strategy (ATL, BTL, ONLINE, PR, RETAIL & POS) for both, paper and notebooks division.
- Designing launching process for every year new Back to School strategy and new notebooks line up. • Managing direct relations with marketing VPˋs from our top clients (Tony Papelerias, Lumen, Office Depot, Office Max, Walmart Coppel, Liverpool, Palacio de Hierro, among others) • Managing a 10 people team, 6 designers and 4 implementing campaigns (ATL, BTL, Digital and Retail) • Achievements in this position were:
- Reaching 25% gap between the second brand in Mexico, Colombia and Central America, keeping Scribe Brand as #1 in BAS (brand awareness) and MSPA (most single prefered answer) between 2009 - 2012.
- Regarding to sales we managed to sell in Mexico over 100 million notebooks on 2009, reaching at the end of 2009, 52% Market Share.
- New paper office line re-design and launched as a consumer goods product, re-inventing the way of selling a paper brand and getting this new line under Scribe Brand umbrella.
- After the merge of Latin American (Colombia and central America) brand with Mexican offices, I was in charge of unifying the brand under the same corporate image in every country.
- We made half billion USD by 2009, and by the end of 2011 our net sales were above 600 million. •2009 BTS (back to School) campaign awarded with an EFFIE, Circulo Creativo and Pantalla de Cristal Award
BIOtecnik / Plastic PlumbersMarketing Director
Oct. 2006 - Feb. 2009Mexico City Area, Mexico• Head of corporate communications, advertising and responsible for VIP clientele. • Responsible for Guadalajara Monterrey, Playa del Carmen and Mexico Sales Force. • Responsible for developing relationship with Government Institutions as INFONAVIT and CONAVI for sustainable architecture on government developments. • Responsible for developing relationships with major home builders as ARA, GEO, HOMEX, GICSA among others. • Introducing new sustainable concepts in Mexico, on top architects, to use it on their new projects. • Growth of companies net sales from 6 million USD to 10 Million USD during my period. • Managing a marketing and sales force of 20 people.
Group Lottuss s.l.Creative Director and Account Director
Jun. 2004 - Dec. 2005Barcelona Area, Spain• Directing relationships and developing communication strategies with major clients of the agency such as; AL-PI Telecommunications, Salvat Laboratories, Frigo, Sanyo, UGT de Cataluña, UPC, Matutano & Unilever Best Foods. • Directing and developing all creativity for BTL, events and promotion activities for the agency clients.
ADDVfactoryCreative Director / Founding Partner
Jan. 2004 - Oct. 2006Barcelona Area, Spain• Development of Brand Identities for Inverbrokers Investment Company, Fijaciones Norma, Mosaico Camaleon, Ars Spatium. • Development BTL & Digital campaigns for Absence, Notifixis, ASR Group, bioenviroment, River Real State
Factor Humano de Marketing Promocional Acciones, Convenciones y EventosCreative Director
Jan. 2003 - May. 2004Barcelona Area, Spain• Directing Relations and developing communication strategies with major clients of the agency such as Ferrero, Banco Sabadell, Hartmann, Liberty Insurance, Merial And ISDIN labs and Samsung. • Directing and developing all creativity for BTL, Events and promotion activities for the agency clients.
Unilever Bestfoods MexicoProduct Manager / Trainee
Jun. 2002 - Nov. 2002Mexico City Area, Mexico• Designing de Product Strategy for IBERIA® margarine's. (ATL, and Retail Strategy) • Product introduction for I Canˋt Believe Is Not Butter!® Margarine for the Mexican market
- Design the ATL, BTL and POS Strategy.
- We achieve 20% more sales in the first 3 moths than the company planned
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