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Cyprus
Work Background
AMAS Consulting LimitedManaging Director and Founder
Nov. 2022About Us:
At AMAS Consulting, we specialise in providing bespoke business strategies and mentorship to help entrepreneurs and organisations realise their full potential. Founded and led by Alina Sakhterova, a seasoned entrepreneur with over 18 years of diverse industry experience, our firm stands at the forefront of innovation and strategic business development.
Our Services:
* Strategy Sessions: We offer tailor-made strategy sessions that empower businesses to navigate market complexities and drive sustainable growth. Whether you're a startup or an established enterprise, our sessions are designed to refine your business model and sharpen your competitive edge.
* Corporate Mastermind Groups: We plan and facilitate custom mastermind groups for client organisations, aligning with their specific needs to foster executive collaboration and strategic innovation.
* Business Mentoring: Benefit from personalised mentoring sessions where Alina herself guides you through the intricacies of business management, from operational tactics to strategic pivots that align with your long-term goals.
* Business Trainings: Our dynamic training programs are crafted to enhance your team's skills, ensuring your organisation thrives in an ever-evolving business landscape.
* Hospitality Consulting: With a profound background in international hospitality management, we provide expert consulting services to elevate your hospitality business through innovative management practices and service excellence.
* Tourist Apartment Management: Specialising in the Cyprus market, we offer comprehensive management services for tourist apartments, ensuring profitable and hassle-free operations for property owners. This service leverages local expertise to create a passive income stream for investors.
Our Promise:
At AMAS Consulting, we are dedicated to your success. Our approach is to understand your unique challenges and opportunities, providing strategic insights and actionable solutions that are not only relevant but revolutionary.
Connect with Us:
Let’s discuss how AMAS Consulting can help you achieve your business aspirations and lead your market. Contact us to begin your journey to transformation and success. All services are available worldwide, both online and offline.
ARALAN Consulting LimitedCo-Founder
Jul. 2019 - Feb. 2022Paphos, Paphos District, CyprusARALAN Consulting is a European hospitality development and management company based in Cyprus. Our goal is to bring international hospitality and eco construction and design standards and innovation into all our projects. We create successful hospitality concepts by developing the full-cycle solutions that answer the needs of both investors and tourists, while filling the gaps in the infrastructure of the local communities. Our hands on knowledge of hospitality operations and positioning strategies combined with expertise of the local real estate scene and investment opportunities allow us to focus on optimising real estate while creating unique guest experiences and develop the most optimal hotel asset for all stakeholders.
ARALAN Consulting LimitedCOO, Director Of Hospitality & Business Development
Jul. 2019 - Feb. 2022Paphos, CyprusCreated 2 Hotel Sport Resort projects, with the largest one (currently in the construction phase) being the first premium multi-sport and hospitality resort complex in Cyprus, spread over 80,000 sq m by the sea with hotel and residential apartments, first Ice Arena in Cyprus, International Tennis Academy and a wide range of other sport facilities. Built a team with focus on two areas of consulting on hospitality projects. New projects from finding the right land to build on or existing property to buy for launching new or renovating and re-branding existing hotels. When working with existing hotels, consulting focused on optimising all management and marketing, operational and guest service processes in order to attract new clients, improve customer service experience, as well as reduce costs and increase revenue to improve ROI. Key Responsibilities:
- Developing business strategies and plans ensuring their alignment with short-term objectives and long-term goals
- Developing financial models for evaluating existing offerings to assess potential ROI and aid investor decision making and price negotiation
- Developing Sales and Marketing strategies, overseeing and co-ordinating implementation
- Developing revenue management strategies for hotels order to maximise profits - Market Analysis and benchmarking - Reviewing all legal contracts - Project management
- Full hotel audits of all areas, departments and processes and preparing strategies on how to optimise and automate those processes - Leading and motivating the team to be fully engaged and perform to the best of their abilities to achieve company goals and KPIs, while supporting each other and implementing the company values and vision - Oversee all operations and business activities to ensure they produce the desired results - Managing a team of on-site and remote employees and outsourced freelancers by delegating tasks and directing agendas within multiple projects - Performance reviews and mentoring
Self-employedVacation Rental Owner & Manager
Jan. 2019CyprusManaging own and third-party apartments and villas in Cyprus from finding the right property with most potential ROI to full-service Property Management:
- Market research, setting up criteria, identifying, viewing and selecting the properties with the optimal purchasing and capital investment cost, in the right location with the best potential for high occupancy all year round at premium prices, while offering clients premium product at a good value for money.
- Interior design and managing renovation works
- Channel Management - setting-up and managing AirBnB (Superhost), Booking.com Google and other profiles
- Revenue Management
- Sales & Marketing
- Setting up automated reservations and guest communications processes
- Administration & Accounting
- Cleaning & Maintenance Management
- Excellent reviews
- AirBnB SuperHost
Kids Emporium by Lazy Francis BoutiqueDirector & Co-owner
Nov. 2016 - Dec. 2017406 Kings Road, Chelsea, LondonLuxury multi-brand retail and online childrenswear, shoes, accessories, toys and gifts boutique located on the desirable Kings Road in Chelsea for kids from newborn to 16 years old.
- Stocked own brand (Lazy Francis) as well as partner brands.
- Managed procurement on the basis of wholesale, concessions, sale or return with best Made in EU kids clothing, accessories, toys and interior design brands as well as procurement from China for popular mass market toys and accessories.
- Trained and managed boutique sales team.
Lazy FrancisCo-Founder
May. 2013 - Nov. 2019London, United Kingdomwww.lazyfrancis.com
Lazy Francis is a luxury kids fashion brand made in Europe for girls and boys from 1 to 16 years. We design elegant and stylish clothes and hand-made accessories for girls aged 2 till 15. Every outfit is designed to let kids be themselves, be beautiful and unique. With everything from fabulous fabrics from latest collections to practical design and manufacturing made 100% in Europe, the highest quality is guaranteed.
Lazy FrancisCEO, Director of Marketing And Business Development
May. 2013 - Nov. 2018London, United KingdomKey responsibilities:
- Developed a new brand and after a few years conducted full re-branding to reflect the new brand positioning - Identifying new business opportunities and prioritising, which ones to pursue for the optimal use of resources and maximum results
- Developing and implementing Sales & Marketing strategies and tactics, monitoring and analysing effectiveness and results of all marketing initiatives and optimising them on a regular basis
- Designing, creating and maintaining websites in 3 languages (Magento and Shopify) with focus on UX in order to increase sales and maximise cross-selling and up-selling opportunities
- Creating marketing campaigns and designing materials for seasonal fashion collections
- Managing in-house team as well as a team of contracted sales agents internationally
- Setting up CRM (SalesForce) and managing direct sales leads and sales agents
- Preparing and analysing financial reports and ensuring compliance - Preparing and reviewing legal contracts as well as enforcing adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics Achievements:
- Successful e-commerce website www.lazyfrancis.com
- Own brand shops in London and Riga
- Got the brand stocked at ChildrenSalon.com, at the Harvey Nichols Department Store in London as well as dozens of boutiques across US, Middle East and Europe
- Exhibited at the top Kids Fashion exhibition shows in Europe and US - Pitti Bimbo Florence, Playtime Paris. Playtime New York, ENK New York, The Little Gallery Dusseldorf
Staycity Apart-Hotel London HeathrowSales Manager
Apr. 2012 - Jul. 2013London, United KingdomPart of the pre-opening and launch team working on set up prior to the opening and in the first year of the launch. Responsible for:
- setting up sales and marketing procedures for the apart-hotel, - building Sales and Revenue Management strategy for the property, - contracting and building relationships with all the major Online Travel Agents, Tour Operators and Wholesalers, Airlines and Delayed Flights Desks at the Heathrow Airport and other corporate and leisure segments, - setting up and managing on a daily basis IDEAS Revenue Management System, maintaining a 13-month rolling demand calendar and reviewing pick-up and pricing on a daily basis,
- setting up and managing GDS (Global Distribution System),
- setting up Opera Property Management System for the apart-hotel,
- training Front Office stuff in the use of Property Management System.
Park Inn by Radisson Hotel and Conference Centre London HeathrowSales & Marketing Office Manager
May. 2011 - Apr. 2012London, United KingdomResponsible for:
- Developing and analysing local market and agency intelligence databases;
- Conducting competitor checks, tracking all sales data, compiling all month end reports and analysing them to identify new business opportunities for the whole sales team to pursue;
- Cold calling new business leads;
- Managing all hotel marketing and incentive programmes (for individual guests, corporate and travel managers), organising and hosting client events, conducting show rounds;
- Completing and tracking RFP rates and negotiations and loading accepted rates;
- Controlling Sales & Marketing budget, departmental purchasing;
- Designing marketing communications;
- Co-ordinating work with other departments like operations, reservations and revenue;
- Growing relationships with Airlines and Delayed Flight Desks at the Heathrow Airport to ensure the maximum possible occupancy of the largest Hotel in Heathrow;
- Achievements: Employee of the Month.
Best Western® Hotels & ResortsMarketing Internship
Jan. 2009 - Feb. 2009York, United KingdomInternship at BestWestern Hotels Head Office Marketing Department
Oxford Brookes UniversityTeaching Assistant Tutor
Oct. 2007 - May. 2009Oxford, United KingdomTrained students in Fidelio and Opera Property Management Systems (PMS).
Created the training manual on Opera PMS for the Hospitality Operations Skills Course.
Radisson Blu Marble ArchFront Office Receptionist
Jun. 2006 - Jun. 2007London, United KingdomCompleted a 1 year internship mainly at the Front Office plus 2 weeks each periods in the Reservations, Revenue Management, Meetings & Events departments. Duties: In this work placement I carried out a diverse range of duties including managing guests’ profiles, credit control, report handling, night audit, guest relations, complaint handling and show-rounds for sales. Additional responsibilities included writing new SOPs and optimising and updating all existing ones as well as training new receptionists. Skills Demonstrated: Due to the busy central location, international clientele and personnel mix, this position demanded high levels of communication, pressure handling and problem solving skills; good working knowledge of IT, PMS and languages as well as creativity and people and task focus. Additional Skills & Trainings: I have received the following training: Yes I Can! and 100% Guest Satisfaction, Customer Satisfaction Tracking, Responsible Business, Meetings & Events Sales and Reservations, Group Reservations, Budgeting & Forecasting Room Revenues, Service Manager and Night Manager positions. Achievements: - Consistently generated additional revenue for the hotel through upselling; - Organised in-house promotions for the company loyalty programme and consistently achieved the most number of signups; - Trained other receptionist personnel; - Compiled the manual on the group's Marketing Policies.
At Your Service Events AgencyEvents
Oct. 2005 - May. 2006Oxford, United Kingdom- Events co-ordinating - Waitressing and wine service at events from 30 to 2,000 people
- Back of house assistance at events held at the castles and palaces
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