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Work Background
HR Policy AssociationDirector of Marketing
Jan. 2024 - Jul. 2024Arlington, Virginia, United States• Developed and executed content strategy using audience analysis and targeted campaigns. Implemented SEO, SEM, content, and email strategies via Salesforce CRM.
• Managed email calendar, optimizing send times and content. Designed graphics and updated digital accounts with current news events and organizational benefits.
• Increased monthly social media engagement by 200% with targeted content and audience analysis.
• Improved email open rates by 5% and enhanced branding for membership services through optimized content.
• Reduced email bounce rates by 15% and enhanced content marketing effectiveness.
• Increased website traffic by 50% and email open rates by 30% through innovative SEO and CRM strategies.
• Enhanced social media engagement by 200%, driving brand visibility and membership growth.
• Streamlined email marketing processes, improving bounce rates by 15% and elevating audience satisfaction.
National Association of Home BuildersManager, Digital Marketing
Jul. 2023 - Jan. 2024Washington DC-Baltimore Area• Developed and implemented digital marketing strategies to optimize user experience. Leveraged SEM Rush, Google Analytics, UTM tracking for campaign optimization.
• Managed and guided social media strategy, including content development. Monitored user experience metrics and established performance tracking systems.
• Defined KPIs for website and social media performance; created detailed reports.
• Configured and managed analytics tools including Google Analytics (GA4), Google Search Console, Google Tag Manager.
• Managed a team of outside agencies and budget of over $250,000.
• Enhanced conversion rates by 5-10% and improved ROI through analytics-driven adjustments.
• Improved website performance and user retention by 15% with effective KPI tracking.
SCA HealthDigital Marketing Manager
Sep. 2021 - Aug. 2023Silver Spring, Maryland, United States• Led digital marketing including SEO, SEM, email, and ad campaigns. Enhanced online presence and engagement through strategic planning.
• Managed website optimization with cross-functional teams. Established content standards, conducted keyword research, and managed paid media.
• Developed and executed health and GI content calendars, email, social, and marketing campaigns.
• Handled patient surveys, online profiles, and text message campaigns. Coordinated digital logistics for webinars and virtual events.
• Drove a 40% increase in online engagement, boosting website traffic by 25% and amplifying social media followers by 30% with 20% higher content interactions.
• Enhanced website load speed by 15%, elevating user satisfaction by 10% and organic search traffic by 25% through refined SEO compliance and a 20% rise in email open rates.
• Optimized 75,000+ online listings for physicians, boosting positive reviews by 20% and improving search rankings by 15%.
• Advanced survey completion rates by 30% satisfaction ratings by 20% with a text message campaign.
CCI Health & Wellness ServicesCommunications & WIC Marketing Specialist
Jan. 2021 - Sep. 2021Silver Spring, Maryland, United States• Developed and executed marketing and communications strategies for Women, Infants, and Children (WIC) programs. Managed comprehensive WIC marketing and outreach including social media content, website, email marketing, digital campaigns, graphic design, vendor services, advertisement, and internal communications.
• Increased WIC program participation and engagement by 20%.
• Grew social media followers by 15% and improved email open rates by 10%.
• Enhanced website traffic by 10% and boosted newsletter subscriptions by 20%.
CCI Health & Wellness ServicesMarketing And Public Relations Specialist
Sep. 2020 - Jan. 2021Silver Spring, Maryland, United States• Developed and executed creative marketing and communications strategies that positioned CCI as a leading community healthcare provider, increasing brand visibility by 20%.
• Led internal marketing efforts, ensuring effective communication across multiple health center locations and successfully marketing WIC services, leading to a 15% increase in program participation.
• Conducted comprehensive market research and competitor analysis, contributing to the development of strategic messaging that doubled the organization’s presence within the community.
ChristianWorks for ChildrenCommunications Director
Jun. 2017 - Aug. 2019Dallas/Fort Worth Area• Led rebranding initiatives across ten brands including PR strategy, web and email campaigns, social media, print materials, and events.
• Coordinated digital campaigns focusing on SEO, paid advertising, and Google Ads.
• Grew brand recognition by 25% and audience engagement by 15%.
• Achieved 20% growth in counseling sessions, a 30% increase in website inquiries, and a 15% improvement in conversion rates.
Self EmployedMarketing Team
Mar. 2016 - Aug. 2020• Developed and implemented SEO-optimized content strategies across websites, blogs, and social media, leading to a 30% increase in organic traffic and improved search engine rankings.
• Managed social media accounts for multiple clients, increasing brand visibility and audience engagement by 25% through tailored content and strategic posting.
• Executed advanced SEO techniques, including keyword research and backlink analysis, boosting website authority and achieving a 20% improvement in organic search performance.
• Spearheaded influencer marketing campaigns, resulting in a 15% increase in brand awareness and engagement across social media platforms.
• Conducted comprehensive market analysis, enabling clients to align marketing strategies with emerging trends and consumer behaviors, increasing campaign effectiveness by 20%.
FareCompare.comMedia Relations Manager
May. 2011 - Jun. 2016Dallas/Fort Worth Area• Drove media outreach and digital strategies enhancing brand visibility and engagement.
• Increased media exposure by 35% year-over-year to 91 million and boosted email signups by 20% and website traffic by 15%.
• Generated over $4 million in media value with seasonal campaigns.
SportyAfros.comCo-Founder and Blogger
Jul. 2009 - Jul. 2015Dallas/Fort Worth Area• Co-founded and led SportyAfros.com, developing and executing strategic marketing plans that ensured consistent brand messaging and a 30% growth in audience reach.
• Created engaging content that resonated with the target audience, driving a 20% increase in website traffic and a 15% growth in social media followers.
• Organized and managed speaking engagements, events, and workshops, successfully raising brand awareness and community involvement by 25%.
• Directed public relations efforts, fostering media relationships that enhanced brand visibility and secured key media placements.
Paragon RelocationGlobal Marketing Specialist
Mar. 2009 - Sep. 2010Irving, Texas, United States• Implemented effective SEO strategies, conducting thorough keyword research and on-page optimizations, resulting in a 40% increase in organic search traffic.
• Created and managed engaging social media content, increasing follower engagement by 50% within six months through interactive posts and community engagement initiatives.
• Conducted A/B testing for email marketing campaigns, refining subject lines and content to achieve a 15% increase email open rates.
• Collaborated with cross-functional teams to integrate digital marketing efforts with overall marketing programs and initiatives, ensuring cohesive brand messaging.
APW Wyott Foodservice Equipment CompanyMarketing Specialist
Aug. 2007 - Dec. 2008Dallas, Texas, United States• Planned and executed all domestic tradeshows and regional events, resulting in highly engaging attendee experiences and a 20% increase in event attendance.
• Managed event budgets, optimizing resources to achieve a 15% improvement in ROI and significantly enhancing the company’s brand presence.
• Oversaw the production of marketing materials, collaborating with cross-functional teams and external vendors to ensure consistent and compelling brand messaging.
• Authored and distributed press releases, boosting the company’s media presence by 25% and strengthening industry recognition through targeted media placements.
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