Andrea La Valleur-Purvis - Principal Designer, Vivid Creative, LLC

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Design

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United States

Work Background

Studio La ValleurVisual Artist — Sculpture

May. 1999https://lavalleur.art/Andrea La Valleur-Purvis is a British-American sculptor and designer creating abstract metal sculptures inspired by human connection and resilience. Her sculptural work embraces a play of patterns, geometric and architectural forms, while investigating themes of interconnection. Combining welding and other modern fabrication methods, she integrates found objects and raw materials to create tactile and vivid compositions. Andrea’s work has been shown at the Minneapolis Institute of Art and in galleries in the USA and Europe. Before returning to her passion of making contemporary art, La Valleur-Purvis held creative roles for visionary technology brands for nearly two decades. In 2023, La Valleur-Purvis released her first series of public art installations for the City of Waco, Texas. With a formal education in Sculpture, Andrea La Valleur-Purvis holds a BFA in Sculpture from the College of Visual Arts (St. Paul, MN, USA), a post graduate in Design Thinking and Innovation from MIT, Tuck and Columbia Universities (Emeritus) and a number of certificates from IDEO and Sotheby’s Institute of Art.

Vivid CreativeArt Business Consultant

Mar. 2022Waco, Texas, United States. · RemoteStreamline Your Website and Studio practice with Trusted Tools for Busy Career Artists Balancing Creativity and Art Business. - Build a Compelling Website to Sell Your Art Online - Organize your Studio Practice with ArtCloud - Ready-Made Art Business Templates - Must have Art Biz resources for working artists - Host, Art Biz Talk Podcast

Art Biz Talk with Andrea La Valleur-PurvisPodcast Host

Dec. 2022RemoteEach week as we talk to visual artists and art professionals about creative entrepreneurship and give you the behind-the-scenes experience of how they built their art business. New Episodes every Thursday.

FreelanceFreelance Creative Director

Mar. 2006 - Feb. 2022Remote world wide

Telecom Infra ProjectDesign Lead

Apr. 2017 - Jan. 2021RemoteAs Creative Director and Design Lead, I was involved in creation, development, and implementation of customer-first and compelling cross-platform design solutions that drive TIP's global visibility, while understanding the telecom community and partner needs. I was involved in all aspects of TIP's websites, TIP Summit, in-person and virtual events and Marketing. I enjoy imagining what could be, creating future-forward and thoughtful design solutions that solve current business opportunities, aligning TIP's mission, brand aesthetics and overall visual design to the company's web, digital and event presence. I helped distill broad ideas into creative solutions and points of interest for TIP members and the telecom tech community. Including creating design standards, best practices and implementation guidelines for vendors and regional teams. I supported cross-functional PM groups, Regional leads, Engagement, Foundation, Event and Marketing teams. As part of this role, I lead the creative vision for TIP's yearly global conference, TIP Summit, the industry leading event for Telecom Tech Innovators.

We Are Blue Orange SLDigital Art Director

Oct. 2016 - Sep. 2017Barcelona Area, SpainAs part of a small startup team, I lead the creative team, designing the UI and end to end user experience for websites in the igaming industry.

Solid State ProsDigital Art Director

Feb. 2015 - Oct. 2016RemoteProduct planning, user experience and user interface design for mobile applications and prototype, product validation

Ratio LLCInteractive Design Director

Feb. 2014 - Nov. 2014Greater Seattle AreaWorking on emerging technologies, iBeacon, connected spaces, Mobile UX and Visual Design for iOS, Android Material Design, Windows 8, Windows Phone, desktop apps and responsive websites. Responsibilities include: Team Career paths, Tools & Processes, Art Direction, Project Management, Product Strategy, New Products, OS conversions, User research, User stories, Wire-framing, prototyping, Visual Design, User Experience and Interaction Design

Ratio LLCSenior Interactive Designer

Jun. 2012 - Jan. 2014SeattleWorking on emerging technologies, Mobile UX and Visual Design for iOS, Android, Xbox, Windows 8, Windows Phone and responsive websites. Responsibilities include: Art Direction, Project Lead, Product Strategy, New Products, OS conversions, User research, User stories, Wire-framing, prototyping, Visual Design, Agile environment Recent clients include Microsoft, Amazon, Synchronoss, AT&T, Xbox, Sony Crackle and The Glenlivet Ratio is a 2013 Webby Award Nominee and 3rd place winner of the AT&T CES Hackathon

Microsoft (via Filter)UX/UI Product Designer II

May. 2011 - May. 2012Redmond, WaWorking on the new release of Office Suite for Mac and OneNote for iPhone and iPad

JavaSnuggies™Founder + Creative Director

Jan. 2010 - Dec. 2012JavaSnuggies™ are coffee sleeves with options for complete design and messaging customization, private-labeling, and advertising. We are an online business providing design and print services for coffee shops and advertisers.

Bitrebels.comFreelance Writer

Jan. 2009 - Dec. 2010Contributing writer for bitrebels.com, posting 9 brief, fun articles a week with ranging topics of design, art, music and lifestyle.

Event ExperienceGraphic Designer

Jan. 2006 - Dec. 2009