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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✔️50%
IT
Geos
🇸🇬25%
Singapore
🇺🇸25%
United States
Work Background
OutbrainManaging Director, Asia Pacific & Japan
May. 2023SingaporeOutbrain powers media companies to compete with walled gardens by driving audience acquisition, engagement, and retention. The platform connects brands with consumers on the open web through impactful ad formats.
• Strategic Leadership: Developed and implemented region-wide growth strategies that unified operations across diverse APAC markets in alignment with global objectives.
• Business Development: Structured and built a reseller business to expand market reach, advertisers, publishers, & agencies to solidify Outbrain’s market position.
• Operational Efficiency & Change Management: Led change management initiatives to streamline processes across the APAC region, Increasing efficiency and profitability.
• Team Leadership: Unified a diverse, strategically non-aligned regional team, fostering a cohesive, collaborative culture aligned with performance goals.
Sprout Social, Inc.General Manager, Asia Pacific & Japan
Mar. 2021 - Apr. 2023SingaporeSprout Social’s (SPT: Nasdaq) mission is to provide world-class social business tools to organisations
• GTM & Strategic Leadership: First senior APAC hire, launched GTM strategy, and aligned regional vision with CRO, CEO, and Board goals.
• Change Management & Partnerships: Led SaaS pricing adjustments and established strategic partnerships, notably with Salesforce.
• Team & Functional Development: Built and scaled a 30-member revenue team across APAC markets and established CS, Growth, and Partner functions, along with a 40-member Global Support Team in PH.
• Revenue & Market Expansion: Increased ARR from $2M to $10M+ through market expansion, efficiency improvements, and reducing churn.
• P&L & DEI Leadership: Managed APAC P&L with focus on senior hires, functional team growth, and championed Diversity, Inclusion, and Women in Tech.
TwitterHead of Global Brands, JAPAC
Apr. 2017 - Mar. 2021Singapore• Led teams across JAPAC to drive Digital Transformation for top brands like Google and Apple through Twitter Enterprise solutions.
• Developed white-labelled solutions in BD, Data, and Product to strategically grow brand business and drive marketing insights.
• Launched Twitter programmatic private marketplace in Indonesia, expanding market reach and enhancing brand visibility.
TwitterHead of TV and Twitter Monetisation, JAPAC, Latin America, MENA & Emerging Markets
May. 2015 - Mar. 2017Singapore• Developed and launched Twitter TV products in JAPAC, Latin America, MENA, & Emerging Markets to drive product revenue and adoption.
• Collaborated with Product, PMM’s, and Engineering teams to ensure product market fit and scalability.
• Built strategies, analytics, and research to understand product demand and scalability in the market.
• Managed sales programs to support overall sales goals and strategies in alignment with product adoption.
Near Regional Director - SEA and HK
Jun. 2013 - Apr. 2015Singapore• Spearheaded the growth of Near in SEA and HK, achieving a $10m + run rate within two years by building sales teams and developing reseller relationships.
• Collaborated with engineering teams to launch new product versions, minimize bugs, and drive adoption with large brands across multiple markets.
• Developed market strategies that led to successful Series B funding from VC's, showcasing strong leadership and strategic planning skills.
AmbitionAssociate Director
Dec. 2011 - May. 2013Singapore• Spearheaded the growth of the Media Business at Ambition, achieving a $2m billing model within the first year.
• Developed and implemented a successful recruitment framework for the Media recruitment team to excel.
• Collaborated with global recruitment teams to drive success in the Media, Agency, Digital, and Online Sectors.
21st Century FoxDirector – Advertising Sales and Business Development, UK & Europe
Apr. 2001 - Sep. 2010London & Paris • Developed and implemented sales strategies, processes, and identified new market opportunities across Europe.
• Managed the largest geographically and ethnically diverse sales team in the market, fostering strong reseller relationships.
• Negotiated Enterprise distribution deals with key partners like Sky and Virgin Media, launching innovative services in the market.
National GeographicAssociate Sales Manager, International Sales, India & HK
Jan. 1999 - Dec. 2001Hong Kong & India• Managed international sales for National Geographic Channel Asia in India & Hong Kong
• Implemented market specific customizations to optimize revenues while maintaining global standards
• Spearheaded the use of vignettes to increase advertising sales
• Collaborated with cross-functional teams to ensure successful sales strategies
Star TVSales Executive, India Sales
Jan. 1997 - Dec. 1999India• Launched STAR Movies, STAR World, and Channel in India, expanding market presence.
• Developed a successful 'Pre roll sell format' for STAR Movies, boosting ad revenue.
• Consistently exceeded annual sales targets across diverse Indian markets.
Pressman Advertising Ltd.Public Relations Executive
Jan. 1996 - Dec. 1997India
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