Sprout Social, Inc.General Manager, Asia Pacific & Japan
Mar. 2021 - Apr. 2023SingaporeSprout Social’s (SPT: Nasdaq) mission is to provide world-class social business tools to organisations
• GTM & Strategic Leadership: First senior APAC hire, launched GTM strategy, and aligned regional vision with CRO, CEO, and Board goals.
• Change Management & Partnerships: Led SaaS pricing adjustments and established strategic partnerships, notably with Salesforce.
• Team & Functional Development: Built and scaled a 30-member revenue team across APAC markets and established CS, Growth, and Partner functions, along with a 40-member Global Support Team in PH.
• Revenue & Market Expansion: Increased ARR from $2M to $10M+ through market expansion, efficiency improvements, and reducing churn.
• P&L & DEI Leadership: Managed APAC P&L with focus on senior hires, functional team growth, and championed Diversity, Inclusion, and Women in Tech.