Alex Beninca

CEO @B-works

Business Development ManagerCMOAgile leaderProduct DevelopmentTechnologyOperationsStrategy and Product growthExpansionCOO💰 Investor & VCCPO✔️ ITBusiness Owner💼 C-level ExecutiveStrategic management👍 Sales & BizDevPower & UtilitiesStrategyManaging director🧑‍💼 C-level ExecutivePartner🔥 Startup FounderCEO🧨 Consulting✨ Business Owner

As a passionate entrepreneur with a strong background in renewable energy, digital innovation and corporate venturing, Alex Benincà founded B-works, a clean-tech venture builder that combines blue ocean strategy, user experience, and digital product development to create sustainable ventures that validate product-market-fit and scale. Alex and his team are dedicated to driving sustainable change through digital innovation and venture building, with a focus on renewable energy, decarbonization, and e-mobility solutions. 🎓 Alex's academic foundation includes a BSc in Aerospace Engineering from Ryerson University in Toronto, a MSc in Management, Technology, and Economics from the Swiss Federal Institute of Technology (ETH Zurich), and a certification in Customer Focused Marketing from London Business School. 💼 Alex's professional background includes experience in Strategy Consulting at Arthur D. Little, Energy Assets at Alstom and Energy Trading at Axpo. As Project Portfolio Manager and later responsible for Marketing Europe, Alex was responsible for identifying promising projects in renewable energy power plants, energy products, and larger IT projects with investment volumes ranging from 0.3 to 250 million CHF. He took over 50 projects from idea to implementation in 6 years, honing his skills in developing a process to minimize risk and maximize success, based on external and internal factors and the knowledge of an expert network. 🌱 Since then, Alex has founded and exited Cosmobutler, a digital marketplace, and founded simpley.ai, an all-in-one AI-based website and marketing SaaS for hotels. In 2016 he founded B-works (https://b-works.io/en), which combines his passion for validating, implementing, and scaling new digital business models in the renewable energy, decarbonization, and e-mobility sectors. This proven process for developing digital business models and MVPs is built on the same techniques and practices that work for large companies, startups, and corporate ventures alike. 🌟 Alex's strengths: Susta

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Work Background

B-worksFounder & CEO

Dec. 2016Zurich, SwitzerlandEmploying proprietary methodologies as well as battle-tested frameworks such as Blue Ocean Strategy, Design Thinking and Agile, B-works develops innovative web platforms, digital products and launches new business ventures across industries. We partner with marketing leaders to architect compelling digital experiences, collaborates with founders to rapidly build and commercialize MVPs, and advise CEOs and boards on executing transformative digital strategies. Next to helping our clients succeed, we conceive and scale our own digital ventures like the AI-powered marketing platform simpley.ai and the cleantech company Aurion Energy. Our corporate client roster spans the Swiss Government, Baloise, Innovative Sensor Technologies, Kantonsspital St. Gallen and other market leaders.

SimpleyFounder & CEO Ad-interim

Oct. 2022 - Oct. 2023Zurich, SwitzerlandSimpley.ai is an AI-based all-in-one website and marketing SAAS solution for hotels under 50 rooms. It creates and fills a new website with one click, centralizes their IT and marketing, converts more direct bookings, and saves time and cost. Our vision is to save hoteliers precious time and to take care of the things they hate - Marketing and IT - while giving them back money and time to invest in the things they love: their family and work.

CosmobutlerFounder & CEO, Exit

Feb. 2015 - Dec. 2019Zürich Area, SwitzerlandCosmobutler takes care of your errands by bringing local products and services to your doorstep. Customers benefit from a one stop online shop, Cosmobutler customer service, quality assurance and same-day logistics.

Axpo GroupStrategic Initiatives Trading & Sales

Oct. 2014 - Jan. 2015Dietikon, Zurich, SwitzerlandDeveloped business strategy for the origination business in Switzerland, and growth initiatives for new trading offices in the US and Brazil.

Axpo GroupHead of Marketing Europe

Oct. 2012 - Sep. 2014Dietikon, SwitzerlandCreated the business strategy for various European energy markets and Axpo country entities (UK, Germany, Benelux, Spain), as well as Axpo US, reporting to the CEO.

EGL AGProject Manager (PMO): M&A Integration of EGL AG into Axpo Group

Nov. 2011 - Sep. 2012Dietikon (Zurich)PMO for the M&A process integrating EGL AG into Axpo Holding, reporting to the CEO.

EGL AGCorporate Project Portfolio Manager

Mar. 2010 - Sep. 2012Management of the Corporate Project Portfolio and approval process for corporate projects, assets (conventional and renewable power plants) and trading (medium-long term power, gas and energy) contracts, reporting to the CEO.

EGL AGJunior Manager, Corporate Project Portfolio Management

Dec. 2009 - Feb. 2010

EGL AGJunior Business Analyst

May. 2009 - Dec. 2009