As a passionate entrepreneur with a strong background in renewable energy, digital innovation and corporate venturing, Alex Benincà founded B-works, a clean-tech venture builder that combines blue ocean strategy, user experience, and digital product development to create sustainable ventures that validate product-market-fit and scale. Alex and his team are dedicated to driving sustainable change through digital innovation and venture building, with a focus on renewable energy, decarbonization, and e-mobility solutions.
🎓 Alex's academic foundation includes a BSc in Aerospace Engineering from Ryerson University in Toronto, a MSc in Management, Technology, and Economics from the Swiss Federal Institute of Technology (ETH Zurich), and a certification in Customer Focused Marketing from London Business School.
💼 Alex's professional background includes experience in Strategy Consulting at Arthur D. Little, Energy Assets at Alstom and Energy Trading at Axpo. As Project Portfolio Manager and later responsible for Marketing Europe, Alex was responsible for identifying promising projects in renewable energy power plants, energy products, and larger IT projects with investment volumes ranging from 0.3 to 250 million CHF. He took over 50 projects from idea to implementation in 6 years, honing his skills in developing a process to minimize risk and maximize success, based on external and internal factors and the knowledge of an expert network.
🌱 Since then, Alex has founded and exited Cosmobutler, a digital marketplace, and founded simpley.ai, an all-in-one AI-based website and marketing SaaS for hotels. In 2016 he founded B-works (https://b-works.io/en), which combines his passion for validating, implementing, and scaling new digital business models in the renewable energy, decarbonization, and e-mobility sectors. This proven process for developing digital business models and MVPs is built on the same techniques and practices that work for large companies, startups, and corporate ventures alike.
🌟 Alex's strengths:
SustaMore...