Axel Campos

CMO @Fintech

Market ResearchStrategy and Product growthCampaign ManagementGrowth MarketingTeam LeadershipBrand ManagementUser ExperienceProduct Market FitDigital MarketingBrand AnalyticsCommunications and MediaStrategic MarketingOperations💸 MarketingBusiness Owner🧑‍💼 C-level Executive🧨 Consulting🎥 Entertainment🧮 Education✨ Business OwnerAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerGrowth HackerEvent ProducerMarketing Analytics ManagerBusiness AnalystPartnerMarketing DirectorProfessorCMO

Seasoned marketing executive with a proven track record in the Fintech industry. Served as the Chief Marketing Officer (CMO) at a leading Fintech. Responsible for overseeing the planning, development, and execution of the company's marketing, strategy and advertising initiatives. i posses a wealth of knowledge and experience in digital marketing, brand strategy, customer acquisition, and product development. I have a deep understanding of the financial technology landscape and I have demonstrated success in creating innovative marketing strategies that drive growth and customer engagement. Prior to this current role, I held various marketing leadership positions in renowned consumer goods institutions. I have strong leadership skills, strategic vision, and commitment to excellence and have been instrumental in propelling my career to new heights. I have a degree in Business Administration with a concentration in Marketing and a MBA.

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Work Background

POS MÓVIL S.A. Chief Marketing Officer

Jul. 2022 - Jan. 2024Guatemala

SEPPSA GroupLead brand developer/ Gerente

Jan. 2019GuatemalaThink local, act local Apertura de operaciones en Guatemala y Centro América Representación de marcas de bebidas para Guatemala Estrategia de comercialización y mercadeo para marcas de bebidas Contacto con fabricantes y representantes de marcas a nivel mundial para su representación en Guatemala

GSP Corp.Director Comercial

Jan. 2017 - Mar. 2018GuatemalaDirección del departamento de ventas, creación de estrategia, administración de presupuesto, encargado del recurso humano comercial, desarrollo de nuevos negocios. Logros: Crecimiento en ventas Reestructura del departamento de ventas e implementación del departamento de nuevos negocios Evaluación e implementación de nuevos KPI´s

Alta tecnologia en envases, S.A.Gerente de Comercializacion

Feb. 2012 - Nov. 2015

ACP Consulting GuatemalaConsultor de estrategia Comercial

Jan. 2010Guatemala, Guatemala, GuatemalaEstructuras comerciales, implementación de procesos administrativos, estrategia comercial, trade marketing y de mercadeo, diagnostico, desarrollo y lanzamiento de productos, joint ventures. Logros en los clientes: Crecimiento de ventas hasta de un 22% y cartera hasta de un 10% Fusión de departamentos de ventas Lanzamiento de 5 productos nuevos Apertura de operaciones en Guatemala y Centro América

Industrias Unidas, S.A.Comercial Director

Jan. 2010 - Dec. 2012Create and implement marketing plan for the companies 4 divisions Monitoring of competitions prices and constant control of price strategy Promotion strategy for all the divisions Sales increment of 8% Sales strategy for the company

Comex Centro AmericaMarketing Director

Mar. 2007 - Jan. 2010Developed a strong brand, incremented trafic in retail. Development of brand strategies and sales systems. Development of a brand new marketing department in hcarge of growth in the Central American region.

Henkel La LuzSenior Brand Manager

Feb. 2004 - Dec. 2006Development of a detergent brand, Market Share growth, New product development, Brand Re-launch, profitability of brand, pricing