Michael Wistbacka

Business Development Director @Bowline Ltd Hongkong

Philippines👍 Sales & BizDev💸 MarketingHead of Growth🧨 Consulting

Bowline Ltd continues to show steady growth in the Hong Kong market, with ongoing success in business development activities. The company's strategic partnerships and client base are expanding, contributing to an increase in revenue. Michael Wistbacka's leadership as Business Development Director has played a crucial role in this success, as he has effectively identified and pursued new business opportunities, while maintaining strong relationships with existing clients. Moving forward, the focus will be on exploring new markets, enhancing customer service, and leveraging digital transformation opportunities to further drive growth.

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Work Background

Bowline Ltd (consultancy company)Business Consultant

Mar. 2007Hongkong · Remote

Packaging and Machinery production in Asia and EuropeExport Sales Director

Jan. 2006 - Mar. 2023Staffanstorp, Skåne County, Sweden,and MAKATI C PhillippinesManaging international business transactions and a network of freelance consultants

INDEVCO Group Europe/ Asia, Bowline Ltd /Miwa Management Makati (www.miwamgmt.com )Director of Sales and Marketing-Europe

May. 2002 - Jan. 2006Paris Area, FranceSetting up the affiliated company for European operation for Indevco and Napco across Europe. HR, market development,sales,fiscal duties -export from Saudi and Lebanon to continental Europe and Scandinavia/Baltic Area.

INDEVCO Group Europe/ Asia, Bowline Ltd /Miwa Management Makati (www.miwamgmt.com )Business Development Consultant / General Manager/CEO

Jan. 2002 - Jul. 2012Hongkong / ManilaEstablish SEA markets - starting Bowline Ltd Hongkong- establishing www.miwamgmt.com -a senior consultancy network in Makati. Interim Managing Director Swedpac China operation , establishing 24/7 BPO for clients, export trading from JG Summit, TEKPAK, Triomada,PTT Thailand, research and supply chain petrochemichal industry for Clondalkin Group, ADB contact for Projektengagemang AB, contact for Hexicon AB , Scandinavian Care, research and cordination of local workforce for various clients.

Svenska Kartong ABGroup Managing Director

Jan. 2000 - Jan. 2002Eskilstuna, Sweden and Beijing Chinapackaging and printing converting company with 2 production units and 150 employees Started new production facility in China Employed Managers and created the structure

Rexam PLCDirector New Business Development

Jan. 1997 - Jan. 2000Development of business in Eastern Europe Start of manufacturing in Latvia and set up for JV Introduction of merger plan and set up off first meeting between MD Foods and Rexam MD resulting in acquisition of the Danapak Group Assisting in the merge of the organizations after PLM acquisition by Rexam

Viskase SA ParisSales & Marketing Director

Jan. 1995 - Jan. 1997Change of sales organization and implementation of new sales strategy Leader for training in value added sales program for internal staff Increased sales more than 30 % to a total of 70 million Euro Started and implemented affiliated company in Poland Full P&L responsibility for the export division 13 direct subordinates and around 100 distributors in 37 countries .

UPM-Kymmene (Schaumann Wood ABMarketing Director/consultant

Jan. 1994 - Jan. 1995Stockholm, SwedenFinnish pulp, paper & timber manufacturer) on consultancy basis, Stockholm based Implemented quality system and ISO procedure in cooperation with MD Changed network of distribution Increased efficiency and revenues with more than 20 %

ILP-InternationalProgram /strategy/marketing/management

Jan. 1992 - Jan. 1993Management,marketing and strategy , internal MBA equivalent lead by Harvard as internal eductaion for senior management at Huhtamaki -training in Memphis- Ascot and Helsinki.

Fort Howard PAPER CO/Huhtamaki oySales Director

Jan. 1986 - Jan. 1994Stockholm, SwedenBusiness Segment leader Huhtamaki Oyj (packaging and machinery, Responsible for Scandinavia and Eastern Europe after Huhtamaki took over European operation from Fort Howard Build a strong growing business in the food manufacturing field Took the business from a loss and declining position in 1986 to a successful well documented expansion Was elected among all managers as exceptional performer Managed Sales Managers in Scandinavia and key accounts directly.

Swedish Packaging InstitutePackaging and Material engineer

Jan. 1983 - Jan. 1984learned the basics of material and converting for the packaging industry

IHM-Institute for higher marketing educationPromotion and advertising

Jan. 1982 - Jan. 1983Launched a new medical device in a project

SAIFA-Distribution and logisticsCalculation logistic management

Jan. 1979 - Jan. 1980How to manage the calculation process for a logistic company with regards to pricing and investments in the fleet of trucks as well fixed as running cost