With a proven track record of driving results and exceeding goals, I bring extensive experience in marketing strategy, social media management, digital marketing, and lead generation. I played a pivotal role in creating a comprehensive social media handbook for financial advisors, resulting in a highly successful email and social media campaign that generated 967 leads and $16M in sales. By implementing innovative strategies, I exceeded lead generation targets by 117%, securing 939 qualified leads and $19.2M in sales while driving a remarkable 99% increase in ROMI and an 11% boost in sales contribution year over year through social media optimizations. My experience includes executing digital marketing strategies for a variety of clients ranging from financial advisors, non profit organizations, authors, churches, and more. Scheduling content distribution across social media, email, and blogs, implementing lead generation processes to drive business growth.More...
Carrie Bryant
Financial Services Solution Integrator@Retired seeking semi retirement status
Verified
Over 25 years of solution definition and delivery experience within financial services organizations. A results-oriented professional that understands the importance of aligning programs, processes and technology solutions to deliver sustainable business results that balances risk management, customer and team member experience. I apply my passion for defining and executing solution paths and talent for leading change with collaboration with leaders, stakeholders, clients, and partners to deliver business outcomes.
Key Skill Areas
Strategic Planning & Execution
Technology/Digital Solution Implementation
Transformational Program Management
Presentation Development & Delivery
Agile Methodology/ Certified Scrum Master
Success Metrics Definition & Reporting
Relationship & Stakeholder Management
Team Building, Coaching and Mentoring
Change Management (Prosci® CoP member)
Oversight of $100M annual spend across 10 enterprise initiatives including annual strategic planning, business case and KPI development, enterprise liaison, financial management and initiative scorecard reporting
- Stood up and led program delivery team, growing to (9) direct reports focused on the Innovation Group’s highest priority enterprise initiatives, e.g., Artificial Intelligence (AI), Digital Documents, Contact Center Voice Enablement Roadmap, Omni-Authentication, Speed to Market (STM) Agile Transformation, Collaboration toolsets
Technology solution definition and delivery leader of the critical path system for BHF’s variable annuity and life policies’ daily pricing, trading, and separate accounting; ~$83B BHF proprietary and third-party fund investments
2017 Wells Fargo Top Performer, Innovation Group/ CAO (considered to be top 1% of the company)More...