I am an enthusiastic digital advertising specialist with a zeal for all dimensions of branding, digital media, and aiding top-tier brands in reaching their target audiences. Across my 11+ years in the industry, my role has spanned various aspects: from managing video/display campaigns to data migration, account management, media, training/on-boarding, team expansion, process workflow, mentoring, site QA/managing, and testing integrations/products/platforms.
Driven by a desire to continually excel and improve, I have successfully influenced, strategized, and led by fostering cross-functional relationships internally with Product and Engineering. I've communicated operational needs to develop tools and systems for automating campaign execution, thereby enhancing partner success. As a result of the strategies I've implemented, revenues saw a remarkable growth of 32% in 2020 and 45% in 2021.
Additionally, I have been the go-to contact and agency liaison for Verizon and its subsidiaries, as well as partners/publishers, serving as an expert troubleshooter and problem-solver. I also developed FAQs on common issues and their solutions, shared with Developers, which reduced the wait time for revised assets by over 75%.
Furthermore, I have exceeded expectations for Telemetry's largest clients such as Verizon, Chase, and ZenithOptimedia by providing strategic direction and applying these insights as a liaison for the client, agency, publisher and 3rd party vendor contacts with the support of Campaign Managers.