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Work Background
Sweat VacayFounder + CEO
Dec. 2018Mykonos, GreeceI built this brand. Sweat Vacay brings your fave workout classes to the beautiful island of Mykonos. Our workouts with local flavor are all outdoors and all with a distinctly Greek view of the Aegean sea or of the traditional towns.
Sweat Booker Inc.Founder + CEO
Aug. 2020Mediterranean (Europe)Sweat Booker is the fitness + wellness booking tool for Mediterranean Markets and beyond
Dedica GroupCreative Director
Oct. 2020 - Dec. 2023Manhattan, New York, United States · RemoteMy main job as CD of copy was to create manifestos, point-of -sale communications, and write scripts for Coca-Cola. Additionally I created brand manifestos, internal communications, point of sale pieces, and broadcast commercials across many of brands
including:
• Honest Tea • Buffalo Wild Wings • Arby’s • Costa Coffee • Bachman Brown • Lycra • Panda Express • Hennessy • AMC Movie Theaters • KAL • Winter Olympics 2022 Team USA + Team Canada • Jack-In-The-Box • Burger King Japan • Chili’s • American Cancer Society • The Varsity • McDonalds • British American Tobacco• Maya Taquerilla • Subway • True Hair • Hooters
VMLY&RACD Copywriter
Feb. 2022 - May. 2022Remote• Intel social
• Smart Water Met Gala
• Gold Peak CTeaO campaign
Republica HavasACD Copywriter
Sep. 2021 - Nov. 2021Rebranding Ocean Bank in Miami
FCB ChicagoACD Copywriter
Mar. 2021 - Jul. 2021Boeing, Presby, VUITY, Sanofi
Avrett Free GinsbergAssociate Creative Director
Jan. 2018 - Sep. 2018Manhattan, New YorkI was an ACD writer, creating integrated advertising for Prestige Brands, and Nestle's Purina.
Senior CopywriterMcCann NY Beauty Team
Jun. 2015 - Dec. 2017Manhattan, New YorkI was a Senior Copywriter on the Beauty Team writing the advertising for L'Oreal Paris USA. I work with three other talented writers to create the communications for American Market including tv, print, digital, social, and point of sale. This includes some global campaign work as well.
Model Citizen IncorporatedHead of Communication/Partner
Apr. 2014 - Nov. 2015NYCThis peer-to-peer closet sharing NYC start-up is so smart, I couldn't resist the opportunity to write their communications and watch it grow. I love this style-sharing platform and can't wait till it becomes mainstream! I wrote copy for the site, the platform, our social media platforms, and all communications about events. http://www.itsmodelcitizen.com
SCAD In-house Advertising AgencyCopywriter
Jan. 2011 - Mar. 2011I worked at the in-house advertising agency at the Savannah College of Art and Design, I developed a series of fundraising events for humanitarian organization, Outreach International, worked on promotional video storyboards for Freescale Semiconductors, and created key art for the releases of two new movies by Participant Media.
USAdvisors.orgDesigner, Editor, Publisher of The Advisor online magazine
Dec. 2007 - Jul. 2008Layout Designer, Copy Editor, Publisher of online magazine focused on immigration with 25,000 readers in the UK
McCannCopywriter
Jun. 2011 - Dec. 2017New York, NYI have done work for the following accounts: - Kohl's I wrote 2 seasons of event work. Produced 30 spots total. - Weight Watchers Created work for the Jessica Simpson and Jennifer Hudson campaigns - Applebee's I wrote a spot and directed VO John Corbett in the booth - MasterCard My out-of-home campaigns were featured at a number of malls including a 2 story Broadway window display at the Time Warner Center here in NYC. - Bisquick I was the voice of the For The Love of Pancakes blog + created the Mancakes campaign that was featured in Tumblr publications, Glamour Mag, and others. - Nature Valley TV and created brand voice and assets for social publishing - Hello Cereal Lovers I worked on the award-winning LuckyToBe Campaign + I created all the assets for social publishing. - Brady Foundation I wrote the spot for the 20th anniversary of the Brady Law. It was featured on Rachel Maddow's show on MSNBC and on UPWORTHY - Lockheed Martin
Head social media copywriter- L'oreal Paris Advanced Haircare integrated work - Jose Cuervo
I create all the social content for the entire portfolio of Jose Cuervo products - Cinnamon Toast Crunch
I was the brand voice of Cinnamon Toast Crunch's social media for a year. - CHEX cereal I was the brand voice of Chex Cereal's social + web content for a year and a half - CHEX snack mix Created brand voice for Chex Mix social - Betty Crocker Integrated campaign - Half Birthdays campaign - Ashley Furniture
Won pitch, made collateral pieces + social media - American Frozen Foods Institute
I created social content for this consortium of 22 frozen food power players for 2014 - Choice Hotels
Rebranded Comfort Inn & Suites, wrote for every physical touch point in the hotel itself, and created a social voice for the hotels in the portfolio - New York &Co
TV commercial for the Eva Mendes Collection - MGM Resorts International
Created a voice for the brand in social and content for their major events
McCannIntern
Jun. 2011 - Aug. 2011I concepted and wrote commercial scripts, radio scripts, copy for print ads, out of home, and web content.
KonbiniFreelance Writer
Dec. 2015 - Jan. 2016I contributed lifestyle and fashion blog posts for Konbini
The Huffington PostFreelance Blogger
Jun. 2014 - Sep. 2014NYCI write about fashion, design, and travel.
iBoutiques.comFreelance Copywriter
Sep. 2013 - Aug. 2014NYCThis is a great start up that gives online brands a real world presence in the NYC boutiques you already know and love. This business model is smart and I'm glad to be a part of it! I write all the copy for all the communications: online, in-store, mobile, collateral
Savannah College of Art and DesignTeaching Assistant
Jan. 2011 - Mar. 2011Did my teaching assistantship for an undergraduate copywriting class.
Taxi Media LtdCreative
Oct. 2006 - Dec. 2006I designed the mock ups for vinyl wrapped taxis. I created work for: Cadburry, Burberry, New Castle, Lancome, Corona, Puig, Universal, Hollywood Land, and many more.
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