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Work Background
VMLY&R
ACD Copywriter
Feb. 2022 - May. 2022
Remote
• Intel social • Smart Water Met Gala • Gold Peak CTeaO campaign
Republica Havas
ACD Copywriter
Sep. 2021 - Nov. 2021
Rebranding Ocean Bank in Miami
FCB Chicago
ACD Copywriter
Mar. 2021 - Jul. 2021
Boeing, Presby, VUITY, Sanofi
Dedica Group
Creative Director
Oct. 2020 - Dec. 2023
Manhattan, New York, United States · Remote
My main job as CD of copy was to create manifestos, point-of -sale communications, and write scripts for Coca-Cola. Additionally I created brand manifestos, internal communications, point of sale pieces, and broadcast commercials across many of brands including: • Honest Tea • Buffalo Wild Wings • Arby’s • Costa Coffee • Bachman Brown • Lycra • Panda Express • Hennessy • AMC Movie Theaters • KAL • Winter Olympics 2022 Team USA + Team Canada • Jack-In-The-Box • Burger King Japan • Chili’s • American Cancer Society • The Varsity • McDonalds • British American Tobacco• Maya Taquerilla • Subway • True Hair • Hooters
Sweat Booker Inc.
Founder + CEO
Aug. 2020
Mediterranean (Europe)
Sweat Booker is the fitness + wellness booking tool for Mediterranean Markets and beyond
Sweat Vacay
Founder + CEO
Dec. 2018
Mykonos, Greece
I built this brand. Sweat Vacay brings your fave workout classes to the beautiful island of Mykonos. Our workouts with local flavor are all outdoors and all with a distinctly Greek view of the Aegean sea or of the traditional towns.
Avrett Free Ginsberg
Associate Creative Director
Jan. 2018 - Sep. 2018
Manhattan, New York
I was an ACD writer, creating integrated advertising for Prestige Brands, and Nestle's Purina.
Konbini
Freelance Writer
Dec. 2015 - Jan. 2016
I contributed lifestyle and fashion blog posts for Konbini
Senior Copywriter
McCann NY Beauty Team
Jun. 2015 - Dec. 2017
Manhattan, New York
I was a Senior Copywriter on the Beauty Team writing the advertising for L'Oreal Paris USA. I work with three other talented writers to create the communications for American Market including tv, print, digital, social, and point of sale. This includes some global campaign work as well.
The Huffington Post
Freelance Blogger
Jun. 2014 - Sep. 2014
NYC
I write about fashion, design, and travel.
Model Citizen Incorporated
Head of Communication/Partner
Apr. 2014 - Nov. 2015
NYC
This peer-to-peer closet sharing NYC start-up is so smart, I couldn't resist the opportunity to write their communications and watch it grow. I love this style-sharing platform and can't wait till it becomes mainstream! I wrote copy for the site, the platform, our social media platforms, and all communications about events. http://www.itsmodelcitizen.com
iBoutiques.com
Freelance Copywriter
Sep. 2013 - Aug. 2014
NYC
This is a great start up that gives online brands a real world presence in the NYC boutiques you already know and love. This business model is smart and I'm glad to be a part of it! I write all the copy for all the communications: online, in-store, mobile, collateral
McCann
Copywriter
Jun. 2011 - Dec. 2017
New York, NY
I have done work for the following accounts: - Kohl's I wrote 2 seasons of event work. Produced 30 spots total. - Weight Watchers Created work for the Jessica Simpson and Jennifer Hudson campaigns - Applebee's I wrote a spot and directed VO John Corbett in the booth - MasterCard My out-of-home campaigns were featured at a number of malls including a 2 story Broadway window display at the Time Warner Center here in NYC. - Bisquick I was the voice of the For The Love of Pancakes blog + created the Mancakes campaign that was featured in Tumblr publications, Glamour Mag, and others. - Nature Valley TV and created brand voice and assets for social publishing - Hello Cereal Lovers I worked on the award-winning LuckyToBe Campaign + I created all the assets for social publishing. - Brady Foundation I wrote the spot for the 20th anniversary of the Brady Law. It was featured on Rachel Maddow's show on MSNBC and on UPWORTHY - Lockheed Martin Head social media copywriter- L'oreal Paris Advanced Haircare integrated work - Jose Cuervo I create all the social content for the entire portfolio of Jose Cuervo products - Cinnamon Toast Crunch I was the brand voice of Cinnamon Toast Crunch's social media for a year. - CHEX cereal I was the brand voice of Chex Cereal's social + web content for a year and a half - CHEX snack mix Created brand voice for Chex Mix social - Betty Crocker Integrated campaign - Half Birthdays campaign - Ashley Furniture Won pitch, made collateral pieces + social media - American Frozen Foods Institute I created social content for this consortium of 22 frozen food power players for 2014 - Choice Hotels Rebranded Comfort Inn & Suites, wrote for every physical touch point in the hotel itself, and created a social voice for the hotels in the portfolio - New York &Co TV commercial for the Eva Mendes Collection - MGM Resorts International Created a voice for the brand in social and content for their major events
McCann
Intern
Jun. 2011 - Aug. 2011
I concepted and wrote commercial scripts, radio scripts, copy for print ads, out of home, and web content.
SCAD In-house Advertising Agency
Copywriter
Jan. 2011 - Mar. 2011
I worked at the in-house advertising agency at the Savannah College of Art and Design, I developed a series of fundraising events for humanitarian organization, Outreach International, worked on promotional video storyboards for Freescale Semiconductors, and created key art for the releases of two new movies by Participant Media.
Savannah College of Art and Design
Teaching Assistant
Jan. 2011 - Mar. 2011
Did my teaching assistantship for an undergraduate copywriting class.
USAdvisors.org
Designer, Editor, Publisher of The Advisor online magazine
Dec. 2007 - Jul. 2008
Layout Designer, Copy Editor, Publisher of online magazine focused on immigration with 25,000 readers in the UK
Taxi Media Ltd
Creative
Oct. 2006 - Dec. 2006
I designed the mock ups for vinyl wrapped taxis. I created work for: Cadburry, Burberry, New Castle, Lancome, Corona, Puig, Universal, Hollywood Land, and many more.
Requests
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Service Pitch
Crafting Branding + Advertising Copy for Brands
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