Robert Skinner - VP Digital Strategy & Marketing Technologies, Ford Direct

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Work Background

DEMANDBRIGHTSenior Advisor

Sep. 2023United States · RemoteA next generation growth accelerator with a passion for improving performance in a digital world. In an interconnected economy, we deliver an engine for our clients to drive their enterprises, connect with their key stakeholders, and deliver value at each contact.

Charge Fast Now Managing Director

May. 2023United States · RemoteRevolutionize your EV charging with our Single-to-Three Phase Power Convertor. It enables fast charging, bypassing expensive three-phase power installation and long utility company lead times. Utilize your existing single-phase supply, save costs, and accelerate charging. Keen to explore this innovative, time-saving, and cost-efficient solution further? Let's discuss. www.chargefastnow.us Message me.

Novo Insurance V.P. Product Marketing

Aug. 2021 - Mar. 2023Detroit Metropolitan Area · Remote•Led the development and implementation of a comprehensive marketing strategy to increase brand awareness, drive sales growth, and improve customer engagement. •Successfully engaged cross-functional teams, including sales, product development, and creative, to develop and execute marketing campaigns across multiple channels to hit targeted goals. •Onboarded new advertising firm and successfully integrated all data and systems for campaigns and customer journey management. •Developed and executed successful marketing campaigns, including all Digital and OOH email marketing, social media, and content marketing initiatives. •Driving influence in B2B marketing of after-market and Auto OEM cloud services.

FordDirectVice President Digital Strategy and Marketing Technologies

Jan. 2018 - Aug. 2021Dearborn MI · On-siteFordDirect provides digital marketing and advertising solutions to Ford and Lincoln dealers, giving them the platform to drive more sales. With a foundation built by Ford Motor Company and its franchise dealers, and being the only joint venture of its kind, FordDirect understands the automotive and dealer business. As VP of Digital Strategy and Marketing Technologies here are a few things I delivered. •Conceived of and delivered on cross tier cross product technology & personalization strategy that has delivered several industry 1st executions. •Launched and scaled an AI driven real-time audience delivery capability in all paid media channels to over 2000 dealers increasing media efficiencies by over 200%. •Developed product innovation process and 10 new product concepts. •Led global consolidation of Ford Motor Analytics

Direct Marketing Association of DetroitBoard Member

Jun. 2017 - Jun. 2020Greater Detroit AreaBoard member and membership Committee lead. The dmaDetroit is constantly working to keep pace with changes in the industry. In the spirit of continuous improvement, our goals and vision for the new millennium are reflected in the following mission statement: "To provide value to our members by being Michigan's premier direct and interactive marketing resource for news, education, career development, recognition and networking, while fostering a community in which experience, ideas and opportunities are shared."

Ford Motor Company / Ford DirectEnterprise Architect for Digital Marketing Systems

Apr. 2014 - Aug. 2021Dearborn MI · On-siteWorking to help define technical architecture strategies, frameworks and solutions to enable Personalization and to optimize digital marketing operations of Ford Motor Company, FordDirect, and Ford’s Dealer networks. It is an exciting time in Detroit and at Ford Motor Company as Ford isn't sitting still on its success and is moving to leverage the digital world even more aggressively in connecting with consumers and customers. I am worked across the Ford Enterprise to help drive the most relevant, value added personalization of digital content across web platforms, in vehicle or at dealership experiences. • Supported deployment of all aspects of Adobe Experience Cloud implementation (largest in Adobe history at the time) including Experience Manager, Analytics, Target & Audience Manager & Platform •Delivered the 1st and current Ford Motor consumer online profile, delivered common analytics across the 3600 dealer sites to align with tier 1 & tier 2 for consumer journey visibility and activation. •Delivered omni channel approach to personalization leveraging AI/ML.

Yottabyte, LLCChannel Development Agent

Nov. 2013 - May. 2014Bloomfield TownshipIndependent agent for the technology break through company in the software defined data center space. The evolution of virtualized storage, servers and data centers will find Yottabyte and the leading edge. "Software-Defined Storage Will Sound The Death Knell For Traditional Storage Provisioning" Forrester May 13, 2013 Yottabyte reduces complexity, cost and time by protecting your vital business data without vendor lock-in or aged, legacy and proprietary technologies Yottabyte’s yStor is a full features SAN/NAS software platform that is hardware–independent with enterprise class features. yStor delivers capabilities including primary storage, archiving, deduplication and back-up, mirroring, RAID (software), data synchronization and snapshot-based data protection, thereby mitigating data loss risk and reducing infrastructure and administrative costs by up to 70%. Enterprise Power Delivered in an easy to use dash- board format, yStor delivers reliability, performance and can be ad- ministered by any IT Generalist.

MarketSquareSenior Advisor

Feb. 2013 - Aug. 2019Greater Denver AreaMarketSquare delivers the new world of B2B commerce. Buyers and sellers from around the world discover each other and market-based prices with digital ease. They agree on and settle the transaction with digital efficiency. Sellers deliver the product and buyers receive it with digital authentication, transparency and security. Every business involved makes smarter decisions armed with real-time market information. Transaction finance is made available on competitive terms to execute every transaction. A trove of market and business data are analyzed to identify the next strategic business opportunities. These business investments are immediately connected with investors seeking market-driven results. This is the new world of B2B commerce—freely accessible on any digital device and with an unwavering commitment to fair and square markets, founded on trust and transparency.

Golden Child EnterprisesDirector

Mar. 2011 - Aug. 2014United Kingdom & USAI had the great pleasure of meeting, joining and helping James Balitaan take his dream of mashing music, fashion and technology together in a exciting brand that has unlimited potential now that the foundation has been set. Golden Child is a fashion conscious lifestyle brand that fuses music, fashion, art & technology for the iphone generation. By collaborating with the best designers, manufacturers and artists in the world GOLDEN CHILD brings to the market exciting fashionable products for the smart phone generation. Music is considered the universal language and fashion is self-expression. The combination creates GOLDEN CHILD the brand where “MUSIC & FASHION GO HAND IN HAND”. www.golden-child.com

NextWave Inc.Director

Jul. 2010 - Jun. 2013Troy, MINextwave accelerator was a great and unique opportunity to develop from scratch a high tech incubator with vision to enable bright ideas to be realized. As the company matured it morphed into a 2nd stage development organization providing facilities, services and networks to the growth oriented companies.

Silkroute UK LtdDirector

Jul. 2009 - Feb. 2013London, United KingdomDynamic Technology firm specializing in e-commerce, supply chain and trade in solutions for the retail distribution industries. As a sister company of Nextwave accelerator in need of early operations management with a huge ecommerce opportunity I went to London England to execute the company objective. Established U.K office after successfully launching a multi year, multi-million pound account with Tesco PLC to develop and support Tesco Entertainment ecommerce platform. Provided a complete outsourced online ecommerce solution that integrated multiple physical warehouses and digital delivery platforms to provide a 10 million sku strong entertainment platform that consumers could buy both physical movies and music and digital instant downloadable versions in the same checkout experience. We also supported the multi-retailer entertainment supply chain (VMI) environments across Europe

SilkRoute GlobalPresident Global Services

May. 2009 - Dec. 2012SilkRoute Global is a worldwide provider of supply chain solutions based in Troy, Michigan, with offices in the United Kingdom and India. SilkRoute Global customers include the world’s leading retailers and suppliers and rank among the largest companies in the world. Working in partnership with the world’s leading supply chain solution providers, SilkRoute Global delivers vendor-managed inventory solutions that optimize time and investment. For more information, visit www.silkrouteglobal.com

World Logistics CouncilEVP Technology

Jan. 2008 - Apr. 2009GlobalGlobal Logistics Technology Company, providing a unique business model to deliver an unavoidable global economic Development program. The Global Coalition for Efficient Logistics (GCEL), is the leading an initiative to develop and deploy an e-logistics system around the world.

NextUs GroupPartner

Mar. 2006 - Apr. 2008Nextus Group Delivers a powerful Marketing Asset Management Software as a hosted service. Campaign Management, Digital Asset Management with Print and Video Ad builder retail portal. Single source for delivery of corporate creative, prospecting list and integrated Print Vendor and fulfillment offers.

Future Now ServicesRain Maker

Feb. 2006The World · RemoteFuture Now Services Bridging the Future with Sustainable Energy and Cutting-Edge AI Technologies Future Now Services is a dynamic and forward-thinking company that operates at the intersection of two pivotal industries - Electric Vehicle (EV) Charging Infrastructure and Generative AI Consulting and Technology Implementation. Our dual focus is driven by a commitment to foster sustainable energy solutions while harnessing the transformative power of artificial intelligence. EV Charging Infrastructure: Future Now Services is a pioneer in developing and implementing state-of-the-art EV charging infrastructure. Recognizing the critical role of sustainable transportation in our future, we specialize in creating robust, efficient, and user-friendly charging solutions. Our services encompass the entire lifecycle of EV charging projects - from initial consultation and design to installation, maintenance, and support. We work closely with municipalities, businesses, and residential complexes, tailoring solutions to meet specific needs and ensuring seamless integration with existing infrastructure. Generative AI Consulting and Technology Implementation: In the realm of artificial intelligence, Future Now Services stands at the forefront of innovation. We provide expert consulting and implementation services in generative AI, helping businesses unlock new potentials and stay competitive in a rapidly evolving digital landscape. Our team of AI specialists offers bespoke solutions, ranging from natural language processing and image generation to advanced predictive analytics. We empower clients to leverage AI for creative problem-solving, enhanced operational efficiency, and data-driven decision-making.

LDMI/Talk AmericaV.P.

Dec. 2001 - Mar. 2006VP of Data Services & VP Product Developing and Marketing

LDMI TelecommunicationsEVP Data Services

Jan. 2001 - Dec. 2004Responsible for Data Center Managed Services and strategy of integration of Historical CLEC (LDMI) and high value data and integration services acquisition (Ideal Technology Solutions). Also supported key account sales teams.

Global Coalition for Efficient Logistics (GCEL)Chief Technology Officer

Jan. 2001 - Dec. 2007Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · On-siteExecutive consultant and Chief Technologist - Led architecture, design and development of SOA based Global SaaS based solution for the integration of all participants in the global supply chain. - Defined large scale requirements for global logistics platform working with Accenture, IBM and Oracle

Ideal Technology Solutions, IncCo-Founder

Jan. 1989 - Dec. 2001Royal Oak, MIIdeal Technology was the all time best technology integration company ever!. Catching the beginning of the wave of enterprise computer networking, we blazed the trails for many to follow. As one of the top partners for AT&T, Novell, Cisco Sun and others we delivered great service and had a ton of fun doing it. It was a once in a lifetime opportunity of people coming together to do great things!!

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