Riaan Brits - Owner, Brand Catalyst

Feedback from Riaan’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

👍100%

Sales & BizDev

📝50%

Influencer or Blogger

🗿50%

HR

Geos

🇿🇦100%

South Africa

Work Background

CromwellInternational Marketing Manager

Oct. 2022WorldwideLeading global marketing efforts for Cromwell with a strong commitment to excellence and innovation. Responsible for developing and executing marketing strategies that generate global growth and support brand position as a global leader in industry. Proactive, analytically-driven leading the creation and execution of integrated marketing campaigns that strategically leverage digital, social, paid media, and earned media efforts. Supporting Cromwell’s commercial success in EMEA and APAC regions. Creative and strategic thinker driving successful marketing initiatives that lead to sustained growth and profitability.

Chery South AfricaCustomer Experience Manager

Jul. 2022 - Nov. 2022Gauteng, South AfricaDrive business performance by delivering customer experience insights and implementing insight-driven initiative that contribute total annual sales and aftersales revenue. Provide expert direction and insights on customer experience activities and submit adequate reports covering business performance and loyalty KPIs such as Net Promoter Scores, Customer Service Values through online platform. Create and develop customer connect communication plan with a strategy to support in developing a complete customer journey. Brand ambassador to potential and current customers by using the right on-brand words, tone, tactics to provide effortless support and de-escalate tough situations. Use data and analytics from customer contacts to shape and guide our R&D roadmap. Translate insights from customers into actionable items that will result in measurable improvements to the overall business. Builds and executes social media strategy through competitive research, platform analysis, big data management, benchmarking, customer engagement and audience identification to advocate our brand effectively and increase awareness, engagement, and loyalty. Analyses end-to-end customer experiences across multiple channels and customer touchpoints. Identifies and track customer-buying journey to detect opportunities for improvement.

Total Control Pro LtdHead of Marketing and Sales

Jan. 2022 - Jul. 2022Northampton, England, United KingdomScaling B2B SaaS Manufacturing Software to provide a sustainable manufacturing platform for an economically-sound process that minimise negative environmental impact while conserving energy and increasing productivity. Responsible for the company’s Marketing and Lead Generation strategy. A key member of the management team, developing and implementing marketing strategies that will strengthen the business’s position in the marketplace, building sustainable growth. My role as Head of Marketing and Sales requires a passion for technology and its capacity to have a positive social impact. Responsibilities: - The development of the long-term company marketing strategy - achieving B2B sales growth, market penetration, and cost-effective customer acquisition - The development and implementation of a winning Lead Generation strategy - Take ownership of the business’s reputation and recognition, including brand, PR, and communications - Managing the Sales Team; enabling them to meet their objectives - Working closely with the Product Team; to define marketing strategies for new and existing products - Continual market reviews, consumer trends, and the activities of competitors

iCar Technologies (Pty) Ltd.Head Of Marketing

Apr. 2021 - Jan. 2022Sandton, Gauteng, South AfricaResponsible to grow company brands by planning and implementing marketing projects. Versatile in handling ad-hoc projects as they arise. Grow, lead and inspire the marketing team. Oversees the development and delivery of a fully integrated online marketing strategy for the business. - Develop and implement brand strategies that will deliver long term strategic and profit objectives as well as grow. - Establish sound business and marketing processes. - Define and drive the social media strategy to grow audiences and user engagement. - Create and monitor an advertisement on various platform keeping the business vision aligned. - Manage the marketing budget effectively to drive results. - Manage relationships with social media providers and stay informed of new opportunities and emerging tech in this area. - Monitor, analyse and evaluate marketplace developments relating to own and competitive developments, sales and supply chain performance, consumer and customer behaviour. - Consistently track the metrics and performance of social media campaigns, content, and the overall health of social channels. - Design and implement strategic events to reach marketing and sales objectives (lead generation, branding, awareness, education).

Flight Centre Travel GroupCorporate Digital Marketing Manager

Jan. 2020 - May. 2021City of Johannesburg, Gauteng, South AfricaOversee the digital portfolio strategy for all FCTG corporate brands in region, while still supporting the individual brand strategies. Develop strategy to implement, track and optimise the digital marketing campaigns and projects across all digital channels. Responsible for supporting the corporate brands B2B strategic marketing plans to deliver services across the full range of digital capabilities that will support client acquisition, retention and growth including, campaign optimisation, platform delivery, data integration, customer analytics, reporting and insights and customer experience innovations. Pivotal in educating other teams on best practice and stay on the leading edge of digital capabilities. Strong project and stakeholder management skills, an exceptional leader who ensure development pathways are clear and structured for team members. Work day to day on in region tactics and plans in conjunction with global projects that support the improvement of the business globally.

KJAER GROUPDigital Marketing and CRM Specialist

Jun. 2016 - Mar. 2019Bryanston, Gauteng South AfricaDevelop and execute a fully integrated digital marketing strategy to optimise market leadership position in Mozambique and Uganda (Motorcare). Deliver on key business objectives to generate sales revenue, lead generation and acquisition. Remotely manage a sales team of 14 - Maintain 18 700+ customer database health, integrity. - Work in partnership with cross functional stakeholders. - Deploy modern digital channels, including SEO, PPC, programmatic display and paid social. - Execute Demand Generation programs across digital channels for all campaigns to optimize ROI/lead generation/acquisition and increased engagement. - Develop customer-centric insights, develop micra segmentation to increase lead generation and acquisition. - Build comprehensive reporting on KPIs/key metrics/dashboard and optimisation insights for Executive Management. - Review digital strategy, interpret data, implement process improvement and decision making together with business units and Group Marketing Manager. - Identify sales team training/development needs through data integrity, sales activity. Facilitate coaching and mentoring in country and remotely. Achievements - Introduce Pareto for integrated customer data to drive sales revenue and retention. - Optimise modern digital channels improving e-mail marketing design. - Redesigned Customer Satisfaction reporting. - Effectively implemented Dashboards to incorporate into Sales Team meetings. - Incorporation of Aftersales data into CRM for consolidated view.

AfristratDigital Marketing and Accounting

Mar. 2011 - May. 2016Randburg, Gauteng, South AfricaWith over 22+ years of industry experience in Accounting, Taxation, Payrolls & Corporate Governance, you and your company’s every need in respect of accounting will be covered and taken care of by us - Apply financial savvy to compile budgets, forecast from management accounts. - Provide business insights from data. - Experience in Pastel Sage. - Implement communication activities according to marketing plan and budget. - Managed All Data, Administered and Updated Database Information on Process Systems. - Administered and Processed Transactions for Vouchers; Maintained Invoices for Ledgers and Reconciled Financial Statements on Customer and Supplier Accounts. - Implemented and Developed E-mail Marketing and Social Media Strategies. - Achieved Marketing and Sales Operational Objectives and Goals.

Brand CatalystDigital Marketing Consultant

Jul. 2010WorldwideAre you struggling to reach your target market, or you aren’t reaching your set revenue targets? If you’re answer’s “yes,” then it’s time to hire a digital marketing consultant. I am experienced in online marketing channels to generate leads and increase sales conversions. Depending on your budget: can target specific marketing campaigns or will oversee your entire marketing strategy from start to finish. Regardless of the scope of services you choose, my responsibility is to ensuring the right campaigns are launched to help you reach your goals. Main focuses: Analytics and Reporting, Content Marketing and Management, Customer Relationship Management (CRM), Email Marketing, Search Engine Optimization (SEO), Paid Media (PPC), Social Media Engagement and Marketing, Strategy, Website Design (UX), Training and Development (Facilitating)

MineDynamix (Pty) Ltd.Sales And Marketing Specialist

Mar. 2008 - Mar. 2010Randburg, Gauteng, South AfricaAs logistic specialists and procurement and supply experts, MineDynamix seeks to provide solutions that focus on continuously enhancing a business’s, as well as their stakeholders, operational effectiveness in their search for optimal mining solution. Our team of dedicated professionals has extensive expertise and experience, both at a technical and operational level, assuring clients of the best service and solutions. Our main focus is to supply products, spares or consumables to the mining industry in Africa, focusing on the Copper mining industry in the DRC and Zambia. We also aspire to expand our services to other sub-Saharan countries in the near future. MineDynamix will thus form strategic partnerships in the various countries to take advantage of the rapid expanding market. We are a true African company that understands the people, different cultures, the various customs and logistical processes, the regulatory and government requirements, and the unique needs of the mining industry in Africa. - Participate in researching / developing marketing and sales strategies. - Communicate product knowledge to sales team on evolving products and services. - Build relationships and create opportunities to develop new and current business. - Researched and Developed Marketing Opportunities and Plans. - Achieved Marketing and Sales Operational Objectives. - Met Marketing and Sales Financial Objectives.

BrandUnlimitedBrand Coach - Nissan

Jan. 2006 - Mar. 2008Kyalami, Gauteng, South AfricaWorking on the Nissan Brand for Nissan South Africa, responsible for 127 Nissan Dealerships in South Africa and neighbouring countries. Responsible for the implementation of the SHIFT program introduced to all Nissan Dealerships. - Prepared and Delivered Marketing Plans within Key Objectives. - Managed Periodic Analysis of Marketing Efforts and Campaigns. - Devised and Presented Ideas and Strategies. - CRM, Data Collection, Data Segmentation and Data Management. - Coordinated Brand Guidelines with Nissan Dealer Network (responsible for 127 Dealerships). - Coordinated Nissan Retail Visual Identity (RVI) Program. - Provided Managing Director and Client (Nissan) with RVI Guideline Reports. - Managed and Monitored the Effectiveness of the Brand Coach Program for Nissan Edge and Nissan Customer Satisfaction Index (CSI).

Nissan Motor CorporationNissan Sales Consultant

Apr. 2005 - Dec. 2005Melrose, Gauteng, South AfricaMelrose Nissan, our flagship branch and the future of motor vehicle retail. Blending the very best of style and sophistication with professionalism and skill. East meets West in a concept showroom that embraces cultures, trends and practices from around the world. In fact, we're unique in every way and a one-stop solution for your every motoring need. - Reached Sales Targets. - Recommend Sales Campaigns and Promotions. - Canvased Prospects at Community Activities.

Vincimus AdvertisingAccount Executive Intern

Jun. 2004 - Mar. 2005Brooklyn, Pretoria, South AfricaWe are a full-service, through-the-line advertising agency that offers comprehensive integrated marketing solutions in Pretoria and Midrand. We bring edgy, individual flair, with the budget-minded innovation and ingenuity that only a integrated agency can offer. As a marketing and advertising agency, we deliver innovative marketing strategies and creative integrated advertising campaigns that work together seamlessly. - Set Up Appointments with Clients to Discuss their Advertising Needs. - Presented Campaign Ideas and Costing to Clients. - Briefed Creative Team.

Feedback from Riaan’s ex-colleagues

Requests