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Work Background
La Loba con la lunaCo-Founder
May. 2021
JoinessFounder and Visionary
May. 2017 - May. 2021Miami/Fort Lauderdale AreaJoiness was founded by Jo Salazar who has proven effective marketing and business results with more than 15 years of experience in planning, creating and executing marketing solutions for clients. Jo’s experience, skills, contacts, personality, tons of heart and genuinely wanting to help others achieve their goals is what motivated her to create Joiness. After years of experience helping Fortune 500 companies find their way in the digital marketing world, and through the process of building her own business, of getting closer to people and their aspirations, she helps Hispanic service entrepreneurs and business owners: Who are successful on an offline scale to transform their business digitally so they can have access to a bigger audience of their ideal client and achieve their dreams of having a greater impact with their life’s purpose. To not only transform their business digitally but to understand their brand, opportunities and to create a clear path and feel happier and better about where their business stands. So that they have more time to accomplish the new things that are important.
Viacom International Media Networks CEEDirector, Brand Engagement Viacom Media Networks
Sep. 2011 - Feb. 2017Miami Beach, FLLead Miami, Argentina and Colombia Brand Engagement and integration teams in all ideation, presentation and execution of integrated brand solution to better meet the needs of the ever-changing client/media landscape. This strategic role works across departments to identify, conceptualize and build innovative integrated brand solutions and then present strategic initiatives for VIMN’s key existing partners and new business targets to drive revenue and strengthen the VIMN brand goals in the region. Streamline information between Ad Sales and all other departments to simplify workflow and build a consistency across regions that best leverage creative and financial resources. This director level position is expected to be a great manager of people while being creative, proactive, and strategic to best leverage the creative and financial resources of Viacom International Media Networks.
Viacom International Media Networks CEESr. Project Manager
Jul. 2009 - Jan. 2012
TodoBebeProduction Manager
May. 2008 - Jan. 2009TODOBEBE Inc. Miami, Florida
VIVA LA FAMILIA - UNIVISION NETWORK
Managed multinational family-oriented programming that aired on both the Univision and Televisa Networks. Primary duties included maintaining the production budget, hiring and managing personnel, establishing and overseeing all relationships with external vendors and direct clients, managing and coordinating the integration of all monetized product placement content.
FOX SportsProduction Manager
Jan. 2005 - Jan. 2008ZEAL TV USA Miami Beach, Florida
EL RETO FINAL NISSAN - FOX SPORTS EN ESPAÑOL
Managed multinational; award-winning programs that aired on Fox Sports en Español, and Fox Sports Americas. Primary duties include personnel hiring and management, maintenance of production budget, development of original programming, establishing and overseeing all relationships with external vendors and direct clients.
TelemundoProduction Coordinator
Sep. 2004 - Oct. 2005•Monitor and report daily analysis of national and local NHSI, NHI, Nielsen ratings. •Coordination of weekly and monthly schedules for editors, producers, Senior Producer and Executive Producer.
•Management of logistics for field production, including national searches of ENG crews, negotiation of rates, booking and reception of all generated material.
•Responsible for clearing all original music rights and monitoring compliance for ASCAP and BMA.
•Liaison with Telemundo Network by coordinating taping schedules, booking network’s technical crew, use of archive material and master show delivery to program editing.
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