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India
Work Background
Satoshi Twenty OneChief Marketing Catalyst
Sep. 2024Bali, Indonesia
ICCI (Inventivepreneur Chamber of Commerce and Industries)Honorary Board Associate
Sep. 2024
DiageoDigital & Guinness Marketing Lead, Southeast Asia
Jan. 2023Jakarta, Indonesia- Drive growth for Guinness in Southeast Asia through integrated marketing strategies and digital transformation
- Oversee Brand Experiences, toolkits & trade marketing strategies with lead markets - Led D-commerce & digital transformation - Partner with Global & Market Brand teams to build and implement brand marketing programs
Additional projects: - Collaborate with the Global Brand & Sustainability team on a project to drive sustainability 2030 initiatives for Diageo's top 10 brands - Lead the Premier League (EPL) X Guinness partnership creative assets and strategy for APAC, covering South Korea, Japan, China, Australia, and Southeast Asia markets
DiageoStrategic Marketing Consultant
Sep. 2021 - Jan. 2023SingaporeWork with Diageo SEA & Guinness Global team, Ireland to align local insights to the regional & global directions
DiageoMarketing Consultant
Feb. 2021 - Sep. 2021Indonesia- Remotely managing Brand & Innovation support - Lead the project of D-commerce (Digital & e-commerce) for Diageo Indonesia
Naved Qureshi Consulting Pvt. Ltd. (NQCPL)Marketing Strategy Consultant
Jan. 2020 - Jan. 2023Bengaluru, Karnataka- CMO on Demand - provided top-tier marketing strategy and plans to clients
- Marketing on Tap - executed marketing campaigns with definite results within budgets and timeline
Jana Small Finance BankSVP & Head Marketing
Mar. 2018 - Dec. 2019Bengaluru, Karnataka, IndiaReporting to CEO & MD & responsible for launching new retail bank in India. Key responsibility is to launch and build JANA BANK brand.
Jana Small Finance BankVP National Brand Head
Jul. 2016 - Mar. 2018Bengaluru Area, India• Leading comprehensive marketing, communications, Media, GTM and public relations programmes that will enhance the upcoming Bank’s image
• Leading differentiated media & communication strategy for the emerging middle class customers for the micro-finance business
• Ensuring the articulation of brand value through consistent communication and application of image and position throughout the organization and all constituencies, both internal and external
• Heading design & production studios that ensures designing, editing, production and distribution of marketing collaterals at the organized events
• Heading media planning & management & is required to coordinate media interest in the indicated media approved events and ensure regular contact with target media and appropriate response to media requests.
• Ensuring assessment on return on investment on the marketing spend, the position is also required to conduct regular market research and brand tracks studies • Leading projects as assigned in the planning, budgeting, creative conceptualization and execution • Responsible for budget management of the function in the country, also ensure that evaluation and tracking systems are in line with the goals
Highlights:
• Lead the initiative to sponsor Indian Cricket team for all International series & banking partner of BCCI
• Build a launch campaign (ATL & BTL) of Jana Bank with celebrity management (#PaiseKiKadar with Nawazuddin Siddique)
• Awarded as ‘Most Influential Marketing Leader’ of the year by World Marketing Congress 2016
United Breweries Ltd.Head of Brand Marketing
Aug. 2014 - Jul. 2016Bengaluru Area, IndiaRole:
•Leading & creating brand entity of Mild Beer portfolio including Kingfisher Premium, Kingfisher Blue & Kingfisher Draught •Managing all the promotional and brand communication in international markets •Creating & implementing brand strategies for the portfolio for generating higher market shares and profitability
•Planning, developing & implementing:
o New pack change across Kingfisher umbrella brands
o Brand campaign #TheOriginalSocialNetwork for umbrella brand Kingfisher
•Drive solution set across development teams based on insights gathered through analysis of market requirements and product positioning Highlights:
•Successfully managed marketing activities for IPL, Kingfisher Calendar, F1 Sahara Force India, NDTV Goodtimes, Fashion Weeks & Sunburn •Led several trade initiatives to motivate partners through contests & schemes towards increasing business •Managed portfolio worth US$ 418 Million including generic brands from Strong beer segment •Took nationwide visibility drive of new pack backed by brand campaign and new product launch to counter competition
RELIANCE TRENDS LIMITEDAGM - Marketing, Reliance Retail Ltd. | Reliance Trends & Reliance Mart Apparel
Apr. 2010 - Jul. 2014BangaloreI was responsible for planning, development and implementation of marketing strategies, marketing communications and public relations activities. My team and I direct all the efforts of marketing and coordinate at the strategic and tactical levels with the other supporting agencies & functions of the organization. • Ensure achievement of sales targets through marketing inputs, budgeting, executing, controlling & enhancing productivity of marketing expenditure
• Manage, coordinate & evaluate long, medium & short-term marketing plans & budgets
• Plan review & sanction the budget for all marketing activities
• Review category product range to ensure profit in maximized & maintained to reach target market and create opportunities to earn additional revenues at store level
• Manage, evaluate & ensure implementation of promotion and brand awareness activities to retain existing customers & attract new customers • Ensure best availability of external resources – Market research companies, advertising firms, etc
• Understand customer shopping behavior to enhance customer experience
• Define & implement category product specific brand management strategy and plans • Direct & guide customer insight team & research team in conducting research & preparing reports that focus on industry, sector, trends & other factors that drive business • Analyze findings from market intelligence data & assess its impact on marketing strategy • Identify innovative & successful communication channels to communicate category product brand & marketing concepts • Implement media plans for the assigned category across multiple marketing vehicles
• Keep abreast of industry & competitive marketing trends and adjust marketing strategy to meet changing markets & competitive conditions
• Retain & engage the talent employed & build a collaborative and high performance team
• Ensure team productivity is enhanced through skilled development & coaching
Landmark GroupBrand Manager
Nov. 2007 - Mar. 2010BangaloreBrand Manager for achieving top line for 72% of business of LIFESTYLE INTERNATIONAL (India) : Apparel, ShoeMart and Personal grooming categories and Landmark Group Brands Also responsible for Category Brand Building & Private Label Brands o Develop a comprehensive plan for Private Labels - (Brand identity, Brand support plan) o Handle 7 Men & Women apparel brands in Formal, Casual, Denim and Ethnic wear Develop, implement, analyse & improvise on the Annual Marketing Calendar for assigned Category Develop, analyze, use & share Marketing MIS for business building Close Co-ordiantion with Sales Operations Management team in implementation of Marketing Plans at the Stores level
Restrict Marketing Spends for allocated portfolio to budget Competitive Study\Tracking\Analysis New Media (Internet & Mobile) planning & implementation: Lifestyle & Home Centre Closely Work with agencies (Creatve, Media, DM & Vendors) to meet business objectives
Lifestyle International Pvt LtdBrand Manager
Jan. 2007 - Apr. 2010BangaloreBrand Manager for achieving top line for 72% of business of LIFESTYLE INTERNATIONAL (India) : Apparel, ShoeMart and Personal grooming categories and Landmark Group Brands
Sify LtdMarketing Manager - Internet, Broadband & Online Games
Apr. 2005 - Dec. 2007Chennai Area, IndiaAssisting in the Marketing function & leading the Games business of the Consumer Access division through the "iWays" a chain of over 500 broadband & Games enabled cyber cafes across 80 cities and 250 SIFY Gamedromes/ Online Gaming across 60 cities.
LOTTE Confectionery (S.E.A) Pte LtdSr. Brand Executive
Aug. 2003 - Dec. 2004Chennai Area, IndiaResponsible for few brands in confectionery (Lacto King, Butter Scotch)
Universal Spices Pvt. LtdSr. Brand Exe
Jan. 2000 - Jul. 2003PuneReported to the Asst. Marketing Manager & leading a team of 4 resources. Responsibility included product launch in new markets, new product launches in existing markets and activation (including rural markets). Business development of markets and handover to the sales team (MP, Mumbai & rest of Maharashtra). Rigorous reviews & sales coordination post that. Brand: Rasoi Magic Ready to Cook/Eat Spice
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