Caro Heymes - Data Scientist, Interflora

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Work Background

InterfloraData Scientist

Mar. 2022Lyon, Auvergne-Rhône-Alpes, France · Hybrid

Peopletomeet.coData Science Consultant for Growth

Sep. 2017Lyon Area, FranceAs an experienced data analyst, I audit, clean and enrich data. With skills in machine learning and predictive modeling, I re-align strategic objectives and operations with the right business targets. - Predictive Modeling, Direct & Digital Marketing, Data Management, Data Quality, Scoring B2B prospects in global markets (Eleius Marketing, PG Organisation, Coding Games, Infopro Digital). - International E-Commerce Performance Analysis (Tyredating Groupe Michelin), list-building, lead generation (LiveBy GL, EOProd, Airlab)

GL eventsResponsable marketing du groupe

Jan. 2004 - Dec. 2017LYONSince 2015 : Manage, design, develop and execute marketing programs for EURO 2016, LOU Rugby, Café des Chefs at Expo Milano 2015, Sino-European Entrepreneurs Summit,... That drive lead retention and nurturing. + I centralise all requests for information from the group and optimise information management and associated costs Provide the group with a formalised set of tools covering the whole information chain : • Set up an operating platform for the strategic analysis of information and decision support • Provide users with business intelligence and monitoring systems through customised daily press reviews • Monitor the emergence and development of cutting-edge products, clients and competitors in the marketing intelligence field : more than 10 million pages scraped in 2014, development of Source, the search engine over B2B events since 2005, company information over the globe, ...