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Work Background
Coldwell Banker ChileReal Estate Agent
Oct. 2024Chile, SantiagoResponsible for the acquisition and commercialization of properties, managing the full sales, rental, and purchase cycle. Developed commercial and negotiation strategies to maximize transaction value, utilizing closing techniques and objection handling. Conducted market analysis to define competitive pricing and identify investment opportunities. Led marketing and promotion across digital platforms and networks, coordinated property showings, negotiations, and ensured compliance with legal and financial regulations.
KarünGlobal B2B Training & Events Manager
May. 2021 - Oct. 2024Chile, SantiagoDesigned and implemented training strategies for sales teams, retail partners, and internal staff. Developed content on brand, product, and customer service to enhance performance and sales metrics. Created a multilingual LMS platform and reward programs. Led and delivered training through webinars and workshops.
Planned and executed global B2B events—including the brand participation in MIDO Eyewear Show and Vision Expo West—supporting brand positioning and strategic objectives.
KarünGlobal Marketing Coordinator
Dec. 2020 - Jun. 2021Chile, SantiagoLed the strategic execution of the brand launch at Grand Vision, overseeing a digital event with Shailene Woodley, communication campaign, social media strategy, point-of-sale activation, and training deployment for 1,500 points of sale across 11 countries (Europe, North America, and South America)
MONDOTTICASenior Brand Manager
Jan. 2018 - Jan. 2019United KingdomManaged branding and marketing for eyewear brands Benetton, Ducati, and Marimekko. Coordinated product development with UK and Hong Kong teams. Directed annual marketing budgets and successfully led two international brand launches and four eyewear collections.
Luxottica RetailRegional Head of Marketing Sunglass Hut Andes
Mar. 2015 - Oct. 2015Chile, SantiagoDeveloped and implemented the regional marketing strategy for Sunglass Hut’s market entry. Supported the opening of 15 stores and oversaw 13 marketing campaigns. Managed vendor negotiations and ensured brand presence in store design and execution.
Luxottica RetailRegional Training Manager GMO
Jun. 2013 - Jan. 2015Chile, SantiagoCreated a strategic 3-year training plan to enhance brand experiences. Developed a regional training academy and curriculum. Represented brand and product knowledge at global corporate events. Recruited and trained 8 trainers across the region.
Luxottica RetailRegional Marketing Manager GMO
Aug. 2012 - May. 2013Chile, SantiagoLed marketing for a global rebranding campaign across South America. Managed regional marketing teams and localized global assets.
Luxottica RetailMarketing Manager GMO, Sun Planet, Econopticas
Sep. 2010 - Jul. 2012Chile, SantiagoLed creative marketing projects and brand initiatives. Managed an annual budget of $2.3B CLP. Oversaw strategy execution across 250 points of sale and developed integrated campaigns, including TV, radio, in-store, and visual merchandising.
Marketing AgenciesGeneral Producer & Account Director
Sep. 2006 - Aug. 2010ChileAccount director and executive producer for brand activations, corporate events, and marketing campaigns. Managed key accounts and executed events for brands including Sony, Orbit, McKay, Bayer, Coca-Cola, and Kimberly Clark. Coordinated marketing events with budgets up to $130M CLP, including ATL, BTL, trade, and corporate image efforts.
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