Marketing, Training & Events Strategist with 15+ years of experience managing high-impact projects across Latin America and Europe. I bring a unique blend of strategic vision and hands-on execution in brand development, corporate training, and experiential marketing. Fluent in English and Spanish, with working knowledge of Italian.
Project Highlights:
Marketing: Led global campaigns and brand launches for Benetton, Ducati, and Marimekko Eyewear (Mondottica, UK). Oversaw regional marketing strategy and rebranding efforts for Luxottica Retail South America.
Training: Developed and led global training initiatives at Karün Eyewear, reaching 3,000+ POS with tailored content via a dedicated LMS. Built and managed Luxottica’s regional training academy for South America.
Events:
Directed Karün’s brand presence at major trade shows (MIDO, Vision Expo), from creative concept to execution.
Served as Account Manager and General Producer in top marketing agencies, managing end-to-end production of events and activations for major clients such as Coca-Cola, Sony, Bayer, and Kimberly Clark, ensuring brand consistency, audience engagement, and flawless execution.More...