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Work Background
Réal Hamilton-Romeo Public RelationsFractional Chief Communications Officer
Jan. 2024Greater New York City AreaTo grow profitably and sustainably in today's business environment, having a strategic marketing communications plan is essential. If budget is a concern, do not overlook this "need to have" service in favor of technology and finance needs because of budget constraints! Hire me as a fractional chief communications officer instead.
SUNY Westchester Community CollegeAdjunct Professor
Aug. 2023Westchester County, New York, United States · On-siteRéal uses her extensive marketing communications experience to prepare the next generation of professionals to present themselves professionally as they embark on their respective careers. As a faculty member within the Department of Communications Arts & Sciences, she instructs undergraduate students in Speech Communication. Special attention paid to individual and group needs to provide understanding of communicative processes, experiment with personal communicative activity, and elicit more effective speech communication for business and professional environments.
Sims LimitedGlobal Head of Corporate Communications & Marketing
Jul. 2021 - Nov. 2023Greater New York City Area · RemoteSelected to serve as culture architect and company spokesperson regarding company reputation, brand, business objectives, and long-term corporate strategy. Shaped and executed all aspects of corporate communications, including internal communications, public relations, marketing, crisis communications, and social media. Led global marketing communications team. Served as designated trusted advisor to executive leadership team.
Sims LimitedGroup Director, Corporate Communications
May. 2018 - Jul. 2021Rye, New York, United States · On-siteCompany spokesperson responsible for shaping and executing public relations, internal communications, thought leadership, marketing, crisis communications, corporate social responsibility and social media programs designed to support and enhance the organization’s reputation, brand, business objectives and long term corporate strategy. Led global marketing communications team responsible for strengthening company brand. Trusted advisor to the executive leadership team and positioned them and their expertise through speaking engagements and presentations, internal events, earned local and national media, social media and other channels.
Norwegian Air ShuttleSenior Public Relations Manager, USA
May. 2015 - May. 2018Greater New York City Area · HybridRecruited to create communications strategies to highlight 450+ worldwide routes. Represented airline through leadership, press briefings, conferences, panels, roundtables, and more. Organized outreach programs. Collaborated with social media influencers.
ShopKeepDirector, Communications
Sep. 2014 - Apr. 2015NYC · HybridSelected to oversee development and execution of company’s strategic public relations program. Built relationships with technology media and influencers. Collaborated with national and international team members. Managed one direct report and external PR agency’s team of five.
St. John's UniversityAdjunct Professor
Jan. 2011 - Dec. 2020Jamaica, New York, United States · HybridMarketing communications executive using her extensive experience to prepare the next generation of communications professionals for a career in public relations. As a faculty within the Division of Mass Communication in the Lesley H. and William L. Collins College of Professional Studies, Réal instructs undergraduate students in Principles of Public Relations, Public Relations Strategies, Public Relations Writing, Public Relations Events, and Seminar in Public Relations Campaigns classes.
JetBlue AirwaysManager, Corporate Communications
Oct. 2010 - Aug. 2014Long Island City, NY · HybridHired to oversee internal communications for 3000 crewmembers across 100 cities. Managed newsdesk, compiled position papers, and media statements. Managed and trained communications interns.
Réal Hamilton-Romeo Public RelationsPR + Marketing Consultant
Apr. 2009 - Dec. 2023New York City Metropolitan AreaWorked closely with clients to understand their needs and goals to develop strategic communication and publicity campaigns, promoting the brands and connecting with key stakeholders. Modalities included: blog posts, social media engagement, videos, influencer marketing, and other marketing communications initiatives.
Pierce Mattie CommunicationsSenior Account Director
Jun. 2008 - Apr. 2009New York · On-siteRéal was the senior client contact who managed and oversaw two teams of five ensuring client campaigns were delivered and service level agreements met. Built relationships with media, influencers and experts in the fashion and beauty industries. Directed and led client projects and provided counsel to clients on marketing, advertising and public relations opportunities. Grew existing business and worked on pitches for new business and clients.
Eos AirlinesPublic Relations Manager
Dec. 2007 - Apr. 2008Purchase, New York, United States · On-siteRéal played a vital role in marketing and promoting Eos Airlines, its routes and unique service elements, as well as drove customer acquisition and enhanced customer loyalty. She was responsible for developing and implementing comprehensive, integrated marketing communications plans that aligned with the airline’s business objectives, positioning Eos as the luxury airline of choice in the highly competitive airline industry.
Spiegel Catalog Services LLCPublic Relations Manager
Jul. 2005 - Dec. 2007New York, United States · On-siteRéal was responsible for developing annual and seasonal public relations plans to gain earned media by proactively positioning the family of brands, products, and leadership stories to achieve coverage. Positioned the family of brands as a fashionable, affordable alternative to runway fashion through top-tier fashion outlets, partnerships, brand activations, events, and influencer relationships. Aligned business objectives to media outreach and tracked KPIs.
MSLGROUPSenior Account Director
Oct. 2004 - Jun. 2005New York, United States · On-siteRéal was the senior client contact who built relationships with media, influencers and experts in the business and financial industries. Directed and led client projects and provided counsel to clients on marketing and public relations opportunities.
CUNY Bronx Community CollegeAdjunct Lecturer
Aug. 2003 - Dec. 2013Bronx, New York, United States · On-siteRéal used her extensive marketing communications experience to prepare the next generation of professionals to present themselves professionally as they embarked on their respective careers. As a faculty member within the Department of Communications Arts & Sciences she instructed undergraduate students in Fundamentals of Interpersonal Communication and Voice and Diction: Business and Professional Speech classes. Special attention paid to individual and group needs to provide understanding of communicative processes, experiment with personal communicative activity, and elicit more effective speech communication for business and professional environments.
River CommunicationsCommunications Associate
Aug. 2000 - Oct. 2004Irvington, New York, United States · On-siteRéal managed the day-to-day media relations and executed publicity and marketing communications campaigns for a variety of financial and business services clients needs, but typically included writing press releases, coordinating media relations, and pitching story ideas to journalists.
Bernie Ilson Public RelationsJunior Account Executive
Apr. 1999 - Aug. 2000New York, United States · On-siteRéal learned the foundations of public relations and its practical application in the real world by writing press releases, coordinating media relations, pitching story ideas to journalists, researching media outlets, coordinating media events, and preparing client reports.
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