Juliana Sánchez - Brand and Marketing Strategist, Freelance

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Network Power<100 people

Roles

💸66%

Marketing

🐦66%

Design

🏐66%

Sports

Geos

🇪🇸66%

Spain

🇬🇧33%

United Kingdom

Work Background

FreelanceBrand Strategist & Marketing Lead

Jul. 2022Remote · RemoteDrive business and marketing objectives for clients by curating a basic identity, brand purpose, a cohesive art direction, and digital communications to establish key branding strategies. Develop and distribute eye-catching and engaging content, including social media and blog posts, by organizing photoshoots, e-marketing campaigns, and offline advertising initiatives. Build an understanding of the market and consumers by analyzing trends, identifying buyer personas, and setting a target audience. Key Accomplishments: •Led all aspects of a full branding project for Studio 504, a fashion studio in New York, including launching a company website, by overseeing auditing, setting benchmarks, creating brand/marketing strategies, supervising design/copy content, establishing a visual/verbal identity, and managing back-end site development. •Increased brand recognition for Cotas Estudio, an architecture studio in Barcelona, by establishing their positioning statement and value proposition to define the brand, its values, unique selling points, and brand promise. •Led all aspects of Cotas Estudio’s marketing and content strategy by activating SEM and social media channels. •Directed the full branding project for Andrea Lara Health Coach, a wellness coach in Miami, by overseeing brand auditing, the development of the brand strategy, and the creation of its visual/verbal identity.

BIG CDigital Marketing Manager

Jun. 2023 - Dec. 2023Barcelona, Catalonia, Spain · On-siteSpearheaded brand presence and audience engagement by establishing a defined brand identity/target and leveraging competitive positioning. Managed day-to-day digital marketing operations and strategies by handling campaign planning, effectively allocating resources, and writing blog posts. Developed unique brand assets, such as photography and presentations, by closely collaborating with the Brand Graphic Designer. Key Accomplishments: •Aided in a full rebranding of the company to align with a new strategy by helping to create a logo and visual/verbal identity. •Successfully relaunched the company website by closely collaborating with the Marketing Director to set clear objectives, establish a content sitemap, copywrite key materials, and oversee design, development, SEO, and analytics. •Proposed a project to obtain approval on a project to drive revenue growth by creating lead generation campaigns, organizing paid media strategies, and curating social media content.

Morillas Brand DesignBrand Strategist

Apr. 2023 - Dec. 2023Barcelona, Catalonia, Spain · HybridAided in developing branding content, including claims and manifestos, by conducting in-depth market research, tracking industry benchmarks, and analyzing competitors. Supported client success by aiding in resolving complex branding issues, such as product rebranding, rearranging portfolio architecture, and re-establishing brand purpose. Key Accomplishments: •Enabled a client to build brand recognition by managing a brand audit, conducting competitor research, and developing a brand strategy from the ground up, including a new name, claim, and brand narrative.

Playa Hotels & ResortsBrand Marketing Manager

Nov. 2019 - Apr. 2022Miami/Fort Lauderdale AreaPromoted brand awareness and website traffic by conceptualizing and developing strategic advertising tactics, including out-of-home ads. Boosted targeted marketing campaigns across North America and Europe by providing key content to the Digital Media, Public Relations, Social Media, and eMarketing teams. Key Accomplishments: •Facilitated 35% year-over-year revenue growth as part of the Brand Marketing team by negotiating and handling media with TripAdvisor as well as supporting digital marketing specialist and email/direct marketing teams on campaign messaging. •Increased engagement and overall interest from potential clients by initiating interactive 360° tours and coordinating complex photoshoots ($200K+ budget) to create/distribute eye-catching photography and videos. •Optimized promotional material accessibility and distribution by integrating the third-party software solution TrueTour. •Boosted social media followers across multiple platforms by leading key social media strategies, including influencer programs, and driving innovative content development. •Aided in opening multiple new all-inclusive resorts, such as the Hyatt Zilara, the Hyatt Ziva Cap Cana, and the Hyatt Ziva Riviera Cancun, by coordinating photoshoots, distributing assets to different channels, developing sales materials, managing communication initiatives, and ensuring that everything was on brand. •Cultivated a cohesive brand across multiple touch points while improving creative request processes by establishing brand guidelines, creating unique selling points, developing unique briefs, and implementing pre-set templates.

Tambourine: technology and creativity for hotels and resortsLead Account Executive

Mar. 2016 - Nov. 2019Miami/Fort Lauderdale AreaEnsured that client needs were met by delivering annual master multi-channel media plans and offering continuous support on digital marketing solutions. Managed CMS content creation customers by handling their websites, directing internal creative teams in copying/crafting images, and utilizing the software to create content landing pages/customer emails based on promo details. Identified successful media outlets by thoroughly investigating the market and audience profiles. Provided regular updates to stakeholders to highlight year-over-year growth by preparing and delivering monthly media reports. Key Accomplishments: •Led rebranding initiatives for Couples Resorts and Tropic Ocean Airways by creating new assets via a photoshoot, working alongside creative directors, updating visual/verbal identities, and revamping social media channels and other communication touchpoints. •Partnered with the onboarding team to redesign the Couples.com website from the ground up by creating a new sitemap, streamlining content for user experience, upholding visual identity, and collaborating with designers/copiers on coding. •Aided in the creation of the award-winning “Love is a Trip” creative campaign (2018) for Couples Resorts by contributing to the concept ideation and development process. •Revamped all assets for Couples Reports which were later transferred to all touchpoints, such as the website, social media pages, and collateral pieces, by directing large-budget photoshoots in Jamaica.

TAG AdvertisingAccount Executive at Tag Advertising

Jul. 2012 - Mar. 2016Miami/Fort Lauderdale AreaHandled co-op initiatives for Discover the Palm Beaches across multiple resorts, including Eau Palm Beach Resort & Spa and The Four Seasons, by gathering information on their properties, negotiating participation, managing ad creation, distributing ads to the media, and occasionally collaborating with their creative team. Supported the Media Manager by assisting in buying, negotiating, and billing reconciliation for all media accounts. Key Accomplishments: •Aided in the creation of the award-winning “Winter in the Palm Beaches” creative campaign (2014) for Discover the Palm Beaches by coordinating the Copy, Design, and Media teams to ensure that projects were completed on-time. •Provided services to multiple notable clients, including Discover the Palm Beaches Florida and Trump International Resort.