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Work Background
POLITICO EuropeSenior Marketing Manager
Sep. 2023Brussels, Brussels Region, Belgium
POLITICO EuropeMarketing Manager, Live Team Lead
Feb. 2023 - Sep. 2023Brussels, Brussels Region, Belgium
POLITICO EuropeAudience Marketing Manager
Mar. 2022 - Feb. 2023Brussels, Brussels Region, Belgium
amfori - Trade with PurposeDigital Marketing & Communications Expert
May. 2021 - Mar. 2022Brussels Region, Belgium
Impact EuropeDigital Marketing Manager (Belgium)
Jan. 2020 - May. 2021Brussels Area, Belgium
European Venture Philanthropy Association (EVPA)Digital Growth Lead (Belgium)
May. 2019 - Dec. 2019Brussels Area, Belgium• Managed digital activities for the EU-affiliated organization
• Developed and oversaw events & online community platforms
• Led social media, email & Google Ads campaigns to increase followers (+50%)
• Strengthened online partnerships via cross-promotion of content
• Implemented data reporting and SEO processes to grow organic traffic
Bsit | Collaborative Childcare AppMarketing Manager France (Belgium)
May. 2018 - Jan. 2019Brussels Area, Belgium• Developed digital and print partnerships to expand into French market
• Created digital campaigns and press releases to increase user growth
• Took part in strategic taskforce to launch new business model
Expedia GroupAssociate, Digital Marketing (Switzerland)
Jun. 2016 - Feb. 2018Région de Genève, Suisse• Managed all global Expedia for Hotels social media channels (Facebook, Twitter, LinkedIn, Instagram)
• Collaborated with internal teams for social content
• Managed execution for paid social campaigns (via Google Analytics)
• Built employee advocacy on social media (internal group and referral program via Mailchimp)
• Test & Learn – supported new social creative or design requests from regional teams
• Managed the social page on our company internal website (via SharePoint)
• Developed and maintained a monthly social media performance report: KPIs, top performing content, learnings & next steps
• Ad hoc design work for newsletters and social messaging (via Adobe Suite)
Expedia, Inc.Marketing Specialist (Switzerland)
Sep. 2015 - May. 2016Région de Genève, Suisse• Supported the execution and reporting of emailing campaigns for our hotel partners (via Salesforce Marketing Cloud)
• Created/Managed Marketing collaterals & material through different company platforms (via Adobe Suite)
• Redesigned and updated our internal SharePoint website
• Served as first PoC for queries and requests into the team
• Monitored the distribution of Giveaways (SWAG)
iXBlueMarketing & Communications Associate - NORAM (USA)
Feb. 2014 - Apr. 2015Boston, USASole responsible for Marketing & Communications in North America Marketing & Communications • Coordinated & supported with marketing & sales team for the creation and/or production of marketing material (i.e. brochures, posters, pop-ups, demonstration units, etc.)
• Maintained marketing library by checking and replenishing inventory of marketing material
• Provided logistical event support for all marketing events (such as conferences, trade shows and user conferences) including working with event and design teams to craft various print and electronic materials, managed processes for electronic announcements and invitations, pre-event logistics, on-site event staffing
• Assisted with post-event follow-up and tracking lead generation and ROI received
• Launched marketing/advertising campaigns with magazines/websites of iXBlue PR & technical papers
• Managed promotions for international trade shows like Sea Air Space 2014/2015, ILMF 2015, US Hydro 2015, CMP 2014 including design and publication of newsletters, press releases, e-mail footers and other inbound promotional graphics (with Adobe Suite, SendBlaster)
• Managed the company page on social media
• Assisted with marketing budget related questions & updates • Reviewed and edits marketing copy for grammar, sentence structure, writing style, word choice and clarity
• Assisted competitive intelligence and marketing research in preparation for client and prospect meetings, pitches/proposals, and other business development initiatives
• Provided status reports to management on overall sales and marketing activities Sales Support • Created and modified documents using Microsoft Office, Excel and PowerPoint
• Set up and coordinated meetings and conferences
• Coordinated employee travel (air/land, lodging, etc.)
• Customer relationship management experience with Microsoft Dynamics CRM software in support of Noram sales team
Exotissimo TravelMarketing & Direct Sales Assistant (Laos)
Apr. 2013 - Oct. 2013Vientiane, Laos• Led analytic reports and background research about new markets
• Assisted with new brochures updates (content)
• Took part in meeting and official conferences (tourism symposiums, network events) • Designed newsletters and other communication tools (flyers, posters)
• Supported on the online media strategy with social networking tasks
• Worked on challenging projects with major actors such as embassies and international schools
• Helped to deal with world-wide client requests
• Contributed to translations for the French market
• Inspected hotels in Luang Prabang
• Helped on different local events (Music Festival 2013, European Food Festival 2013, The French Week)
TOTAL - Stela Produits PétroliersMarketing Assistant (France)
Jan. 2013 - Apr. 2013Albi Area, France• Wrote the sales & marketing arguments book of the company - products & services
• Project with engineers and commercial employees
• Took part on background research and sector analysis
• Attended the sales team meeting and presented the work results
TLC Marketing WorldwideMarketing & Sales Assistant - APAC (Australia)
Apr. 2012 - Dec. 2012Sydney, AustraliaAssistant of the Asia-Pacific Sales Director
Projects in Marketing, Sales and Customer/Client Service with heavy weight brands • Led research & analytic reports about markets and clients – Asia Pacific area: > FMCG, Banking, Automotive, Electrical, Insurance, Publishing, Retail, Telecom, Utilities…
• Took part in meetings with the largest multinationals for proposals & contracts > HSBC, ANZ, Dell, News Corp, KMS California...
• Helped on campaigns & promotions monitoring with daily statistic reports > Optus, Phillips, Mc Donald’s, Tefal, Henkel, Common Bank, Vodafone…
• Presentations and follow-up of the projects
• Did the annual analysis of global sales 2012 (volume & budget)
• Involved in customer/client requests and demands through the phone and emails
• Took part in a social networks project for an efficient online communication strategy, websites management
• Helped to find new potential clients on expanding and promising markets • Worked on credentials, proposals and testimonials
DecathlonCommercial Employee (France)
Aug. 2011 - Sep. 2011Agen• Helped to manage different sporting ranges (collective sports, horse-riding, fishing, hunting...)
• Involved in the organization of specific events for loyal customers
> Back To School Day and The Hunting Day
• Took part in merchandising and marketing decisions
• Developed the customer relationship and the team spirit
• Contributed to the pricing strategy and orders - stock management
• Met sales goals every day with daily follow-up
CarrefourCommercial Employee (France)
Jul. 2011 - Aug. 2011Agen• Helped on the management of specific food ranges - fresh products • Developed team spirit and share of work • Involved in merchandising and stock management • Emphasized the customer relationship and client advice
Laboratoires PhodéMarketing Assistant (France)
Jun. 2010 - Aug. 2010Albi Area, France• Assisted the Managing Director and the Marketing Director • Involved in Business Intelligence - customers and competitors • Led a competitive analysis on the main veterinarian laboratories • Weekly updates on the sector activities and on current/potential clients • Synthesized the relevant and useful news from various sources in the agriculture/health sectors • Presentation in front of the business & strategic intelligence team and the managing team • Prepared an annual trade show in the USA > Choices of marketing tools, visual supports and medium, negotiation with potential suppliers
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