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Work Background
Catch That FrogFounder and Stategy Director
Aug. 2025Founder of a boutique consultancy helping food, beverage & liquor brands spot opportunities, create category-defining innovation, develop NPD and scale growth internationally. I combine 15+ years of global brand and innovation leadership, more than 800 NPDs projects, with hands-on execution to deliver faster, smarter results.
LARK Distilling CoGlobal Innovation Manager
May. 2023Strategic lead for innovation, portfolio expansion, and long-term growth for Australia’s No.1 Luxury Single Malt. Reporting to the CMO, built the innovation function from the ground up, reshaping the current pipeline to support the brand’s future restage and global growth ambitions. Contributed to the platform behind FY25 results reported by LARK (company-reported +12% net sales, +16% whisky sales, +22% direct Asian exports.
Accolade WinesGlobal Innovation and New Brands Marketing Manager
Oct. 2021 - Jun. 2023Sydney, New South Wales, AustraliaLed white-space innovation and global brand development across Accolade’s portfolio (Hardy’s, Banrock Station, Grant Burge). Pioneered the company’s Zero-Alcohol category from scratch and supported the sustainability pillar.
ColesMarketing and Innovation Manager - Exclusive Liquor Brands
May. 2018 - Oct. 2021Melbourne, Victoria, AustraliaTransformed Coles Liquor’s portfolio with disruptive innovation and brand creation across wine, spirits and RTD. Grew private label to 21% of sales with award-winning launches including Tinnies, Smithy’s and Mayfair Gin. Delivered margin expansion and new shopper penetration by elevating quality perception and driving premiumisation.
Viña Concha y ToroSenior Regional Business Manager- Fine Wines- Asia Pacific
Nov. 2013 - Dec. 2017Drove luxury wine growth across 20 markets in Asia Pacific, positioning Don Melchor as the #1 Chilean luxury brand in Asia. Delivered +59% fine wine growth through tailored premiumisation strategies and high-impact activations. Built strong distributor networks and led a $24M A&P budget to strengthen brand equity across GTR, retail and trade.
Ewineasia.com | Alfa InternationalE-commerce Marketing Manager - Fine Wines
Feb. 2011 - Sep. 2013SingaporeRe-launched the B2C e-commerce platform Ewineasia.com focusing on Singapore and South East Asia. Elevated a portfolio of around 80 exclusive renown boutique ultra premium brands in Asia in B2B and B2C: Champagne Salon (FR), Alvaro Palacios (SP), Dominique Portet (AUS), Isole e Olena (IT), Mt Difficulty (NZ), Domaine Georges Vernay (FR), Foradori (IT), Alain Graillot (FR), Thierry Germain (FR) through disruptive events, PR and communication strategies.
Euraco Finefood SingaporeBrand Manager - Fine Gourmet Foods
Jan. 2010 - Feb. 2011SingaporeStructured and elevated the European F&B Divisions during a crucial F&B industry shift in Singapore. Brand management for super premium and premium brands: Joselito, Illy coffee, Valrhona chocolate, Elle & Vire dairy, Labeyrie, Michel et Augustin
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