Ariadna Collazos - CMO, ESIC

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Work Background

ESIC Business & Marketing SchoolDirección de Marketing ESIC

Oct. 2023Madrid, Comunidad de Madrid, España · On-site

Metrodora EducationMarketing Director

Sep. 2022 - Oct. 2023Madrid, Comunidad de Madrid, España · On-siteNowadays, I am currently developing the marketing, communication and branding strategy for Metrodora. An educational group focused on providing private training of excellence aimed at those who care for us most and best: doctors, nurses, physiotherapists, dentists, pharmaceutical industry professionals, psychologists, etc.. We are present at all educational levels, offering healthcare professionals training itineraries to continue growing throughout their lives. Marketing Growth Strategy (Growth) based on business objectives and brand positioning. Definition of communication objectives and media mix to achieve results: paid media and recruitment plan, brand and content platform, communication plan and marketing team management.

Global AlumniMarketing Manager of the University of Chicago at Global Alumni

Oct. 2021 - Sep. 2022Madrid, Comunidad de Madrid, EspañaInternational digital growth marketing strategy for the University of Chicago and Chicago Booth's online portfolio. Strategic Content & Creativity plan definition. Managing an amazing team of content creators, digital media planners, programmers and product managers.

VocentoChampion Social Research - Digimind

Apr. 2021 - Nov. 2021Madrid, Comunidad de Madrid, EspañaLeading, coordinating and implementating an interdepartmental Digital Research Project in Vocento helping and training the Vocento CM, Content and Commercial teams of to make decisions based on big data (digital information and social listening) about clients and products to enrich content strategies, media plans and other proposals for clients. The Project was coordinated with Digimind within the Vocento innovation department.

VocentoHead of Digital Marketing (Agencia Tango)

Mar. 2020 - Nov. 2021On-siteLeading marketing strategy for Tango Agency Partners & Clients. Focus on online marketing / growth marketing and digital & social strategy (digital intelligence, consumer journeys, marketing funnels, content strategy, paid media strategy -performance & awareness approach-, Influencer MK, CRM & e-mail marketing strategy, personal branding, digital analytics, BI Dashbaords, etc.). Managing an amazing team of content creators, digital managers, digital media planners, programmers and product managers. Some of my main clients: MSD, Organon, Pikolin, Heikenen, Mondelez, Coca-Cola, Risi, etc

OgilvyDigital Strategist

Sep. 2019 - Mar. 2020Madrid y alrededores, EspañaDesign and development of digital and social strategy (social intelligence, organic content, paid media, MK influencer, s-CRM, personal branding, etc.) for national and international clients such as Warner Bros. Pictures, Mattel (Barbie, Fisher Price, Games), Massimo Dutti (Inditex Group), Turespaña (Tourism Institute of Spain), Desperados, Cruzcampo, Papa John’s, Generali Seguros, Mondelez (Suchard, Príncipe, Trident, Oreo, Philadelphia), etc.

Loyola Leadership SchoolAssociate Professor

Mar. 2019 - Sep. 2022Sevilla y alrededores, EspañaDigital Marketing, Digital Marketing Analytics Tools & Paid Social Media Strategy Subjects

OgilvyValues & Culture Champion

Sep. 2018 - Mar. 2020Values and Culture program creation & development responsible for the new Ogilvy (Next Chapter) with more than 400 Ogilvy employees, as well as suppliers and resources management with the Human Resources team.

ESIC Business & Marketing SchoolAssociate Professor

Apr. 2018 - Oct. 2023Madrid Area, SpainDigital Marketing, E-commerce, Digital Innovation, Measurement Analytics & Social Media Subjects (PSDV, PSDM, PSECommerce, PIDD, Senior Management Program in Strategic Marketing, GESCO, Master Retail IUDE, Master Marketing Digital IESIDE, etc)

IED Istituto Europeo di DesignAssociate Professor

Jul. 2015 - Jul. 2015Madrid Area, SpainDigital Strategy & Social Media Summer Course

OgilvyHead of Social

Jul. 2014 - Mar. 2020Madrid Area, SpainDesign and development of digital and social strategy (organic content, paid media, MK influencer, s-CRM, personal branding, etc.) for national and international clients such as Banco Santander, Ford, Warner Bros. Pictures, ONCE, El País, RTVE (OT 2018), Turespaña (Tourism Institute of Spain), Cruzcampo, Capsa Foods (Central Lechera Asturiana, Asana Bio), Papa John’s, Generali Seguros, Hofmann (PhotoBox), Mondelez (Suchard, Milka, Príncipe, Belvita, Mikado, Trident, Oreo, Philadelphia), M80 (Ya Veremos, Arriba España), etc.

KSchoolAssociate Professor

Feb. 2013 - Feb. 2016Madrid Area, SpainMaster Social Media Marketing & Inbound Marketing Course

OgilvySocial Content Coordinator

Nov. 2011 - Jul. 2014Madrid Area, SpainDesign and development in integrated advertising and social content. Clients: Banco Santander, Ron Brugal, GENERALI Seguros, ONCE, Turespaña (Tourism Institute of Spain).

DoubleYouCommunity Manager & Social Media Manager Nike Running Spain

Sep. 2011 - Sep. 2012BarcelonaCommunity management in Nike Running Spain.

El TerratCollaborator Art Director / Graphic Designer

May. 2010 - Oct. 2011BarcelonaCreation and development of new corporate image programs.

Bassat Ogilvy & MatherCreative / Art Director

Oct. 2007 - May. 2010Barcelona Area, SpainClients: Panasonic, Panasonic Europe, Cruzcampo, Asics, Buckler, Generalitat de Catalunya, Marató TV3, Flor de Esgueva, Président, Juvé&Camps, Tío Pepe, Obra Social La Caixa, Unilever, Argal, Panrico, Donuts.

Young & Rubicam GroupCreative / Art Director

Aug. 2005 - Aug. 2005Greater New York City AreaClients: Dr. Pepper, Campbell's.

Young & Rubicam GroupCreative / Art Director

Apr. 2001 - Oct. 2007Barcelona Area, SpainClients: Danone, Swatch, Lácer, Nutrexpa, Localia TV, Generalitat de Catalunya, Viajes MarcoPolo, Ceys, Mister Guau, Industrias Marca, Lu Biscuits.