The Casey GroupBusiness Development Consultant
Jun. 2015Greater San Diego Area · HybridOperations, marketing & strategy consultant. Clients work in diverse industries, including financial services, software, social services, politics, and technology. Recent projects:
• Proposal development for major defense firm. Analyzed RFP, developed compliance plan and price-to-win. Wrote management and cost volumes. Edited technical and past-performance volumes. Result: client went from dark-horse to winner. • Lifestyle brand launch. Led brand concept, visual components, advertising & distribution channels, and plan of action/milestone for launch. Resulted in doubling the company’s business.
• Multimedia Presentation production. For the San Diego Gaslamp Quarter Association, developed storyboards, edited filmed content, and wrote, performed and edited the program's hour-long audio content. • Venture funding of startup Geographic Information Systems (GIS) company, Worked closely with founders to establish a business plan for this non-profit GIS firm. Drafted terms sheets, led technical writing, established funding gates and progress metrics. • National advertising campaign launch for veterans’ legal support. Developed the content, launch plan, and media buying for a Florida-based law firm looking to gain a national audience. Ran broadcast ads nationwide, resulting in a tripling of calls to their Veterans Hotline. • Online marketing campaign for startup bail bond company. Developed concept, expanded into storyboards and scripts for multiple ad spots; solicited bids from animation houses; performed voiceover for 8 of the 11 characters, and engineered the final audio masters. • Communications director for congressional candidate. Reporting to campaign manager, supported messaging strategy, implemented social media, filmed & narrated eight video spots, and acted as body-man during public events.