ContevoDigital Strategist
Jul. 2018 - Jan. 2019Melbourne, AustraliaResponsible for new business revenue and later client account management, it was a steep learning curve on just what it takes to become a dynamic performance-driven marketer. I worked closely with a range of client stakeholders, from small business owners to c-level marketing executives, representing some of the leading brands across SaaS, FMCG, Utilities, Non-Profit, Retail, Beauty, Health & Fitness, Professional Services as well as Sports Entertainment & Gaming. Highlights:
- In my first 6 months, I signed one of our single highest valued clients ($135k in retainer revenue)
- A 46.8% Return On Marketing Investment (ROMI) improvement for a sports betting client; we helped them soar from <50 employees, 7-figure run rate to >150 employees, 9-figure run rate within 12 months.
- A 49:1 Return On Ad Spend (ROAS) for an extreme sports and technology brand that went from a low 5-figures to a high 6-figure run rate within 6 months.