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Startup Founder
Work Background
General Manager
GippsTechGeneral Manager
Jul. 2023AustraliaGippsTech is a locally-grown social enterprise that helps regional businesses get the most out of their technology. We put you and the community first, helping you grow with cutting-edge skills that have been honed via our past experience with companies like Google, ANZ Bank, CSIRO, and the very best of the startup community. I have the pleasure of supporting a small but growing team of web developers, ux designers and digital specialists who share a common interest in driving regional businesses forward.
GM – Digital Marketing Agency
GippsTechGM – Digital Marketing Agency
Feb. 2023 - Jul. 2023Victoria, Australia
Purpose Impact GrowthCo-Founder
Jul. 2020Greater Melbourne AreaPurpose Impact Growth (PIG) is a purpose-driven design agency focused on preparing the next generation for the future of work. In short, we solve today's problems by developing tomorrow's thinkers. As Head of Projects, I lead the development of innovative project plans that leverage design thinking best practices in collaboration with the education, technology, government and nfp sectors in particular. If you're looking for a purpose-driven design agency that values collaboration, innovation, and creating a better future for all, let's connect and discuss today's problems :) Purpose leads impact, and impact feeds growth.
Fundraising & Program Manager
Small Change Big ChangeFundraising & Program Manager
Jun. 2023Melbourne, Victoria, AustraliaTogether, we are building resilient young Australians by supporting a diverse mix of qualified charities that promote better mental health, a strong sense of identity and a healthy network of connections. Your small change can make a big change!
Marketing Manager
Telco Together FoundationMarketing Manager
Jul. 2021 - Apr. 2022Melbourne, Victoria, AustraliaResponsible for the brand management, marketing and communications of Small Change Big Change which is Telco Together’s consumer-facing fundraising initiative, an on-bill donation program for telco customers. With the help of a small team of contractors and volunteers (on a shoestring budget), my role quickly evolved to include the brand and marketing of Telco Together Foundation and Industry Impact Hub, another initiative of the foundation that seeks to engage its corporate members and partners. Highlights: - FIA 2022 ‘Fundraising Impact Through Technology’ Award for Small Change Big Change’s On-Bill Donations Program - Acquired 15 new corporate partners (annual paid memberships) - Designed an industry-first Telco Together Domestic & Family Violence Action Framework - Refined the brand identities, digital presence and content strategy for all 3 brands - Designed and managed the website builds for Small Change Big Change and Industry Impact Hub - Designed and executed an end-to-end Customer (Donor) Journey Map for the foundation - Helped develop and refine an Impact Measurement Framework on behalf of our charity partners
Marketing Manager | Small Change Big Change
Telco Together FoundationMarketing Manager | Small Change Big Change
Nov. 2019 - Jun. 2021Melbourne, Australia
Marketing & Communications Manager
Neu21Marketing & Communications Manager
Jan. 2019 - Oct. 2019Melbourne, AustraliaAs the sole Marketer in a team of 15 Agile Coaches (Consultants), I was hired into a newly created position and worked closely with the Founder and Head of Growth who had previously relied on organic growth through word-of-mouth. It was my first generalist management role, leveraging specialist agency and contractor support to oversee the management of our WordPress CMS website, SEO, PPC, blogs, videos, PR and event marketing.
Digital Strategist
ContevoDigital Strategist
Jul. 2018 - Jan. 2019Melbourne, AustraliaResponsible for new business revenue and later client account management, it was a steep learning curve on just what it takes to become a dynamic performance-driven marketer. I worked closely with a range of client stakeholders, from small business owners to c-level marketing executives, representing some of the leading brands across SaaS, FMCG, Utilities, Non-Profit, Retail, Beauty, Health & Fitness, Professional Services as well as Sports Entertainment & Gaming. Highlights: - In my first 6 months, I signed one of our single highest valued clients ($135k in retainer revenue) - A 46.8% Return On Marketing Investment (ROMI) improvement for a sports betting client; we helped them soar from <50 employees, 7-figure run rate to >150 employees, 9-figure run rate within 12 months. - A 49:1 Return On Ad Spend (ROAS) for an extreme sports and technology brand that went from a low 5-figures to a high 6-figure run rate within 6 months.
Digital Marketing Specialist
ContevoDigital Marketing Specialist
Aug. 2017 - Jul. 2018Melbourne, Australia
Sales & Marketing Coordinator
Integra Energy Group Pty LtdSales & Marketing Coordinator
Jan. 2013 - Jan. 2016Victoria, Australia​​My first full-time job came in the form of a cold-calling sales role in a time when climate change and renewable energy were even harder to sell to working-class Australians than it is today. It was a high-pressure direct sales environment that taught me a lot about people, not to mention the fundamentals of communicating a pitch, signposting, tie downs, objection handling and of course the close.
Business Development Manager
Integra Energy Group Pty LtdBusiness Development Manager
Jan. 2012 - Dec. 2012Melbourne, Victoria, Australia
Marketing Coordinator | Overseas Projects (APAC)
OaktreeMarketing Coordinator | Overseas Projects (APAC)
Apr. 2010 - Jan. 2012Melbourne, AustraliaResponsible for the marketing collateral and promotion of our Overseas Projects division within Oaktree. Oaktree was Australia’s largest youth-run aid and development organisation, renowned globally for world poverty campaigns such as the Make Poverty History Concert (2006) and Live Below The Line (2009) and recognized by the UN for their innovation and effectiveness in youth-led poverty action.
Marketing Internship | Videography
Social Traders LtdMarketing Internship | Videography
Feb. 2011 - Aug. 2011Melbourne, Victoria, AustraliaSocial Traders is Australia’s leading social enterprise development organisation. We believe business can do good and that social enterprises generate benefit by creating employment, providing access to services and strengthening local communities. Social Traders offers a range of products and services to facilitate the development of social enterprise in Australia – we lead, develop, open up new markets and provide appropriate capital to social enterprises.
Marketing Internship | Content Marketing
MailGuard Pty LtdMarketing Internship | Content Marketing
Oct. 2009 - Dec. 2009South Melbourne, Victoria, AustraliaMailGuard is the world’s largest private Software as a Service (SaaS) cloud email and web security company and one of Australia’s leading technological innovators and the world’s foremost cloud web and email security service, providing protection against cybersecurity threats including malware, ransomware, spyware, phishing, spear phishing, viruses, spam and similar malicious scams to customers in 27 countries.


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