Alvern Bullard - Fractional CMO, Success Unscrambled

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Work Background

Reham HouseFractional CMO

Oct. 2023Remote✓ Developed an overall marketing strategy that will bring in an additional $400,000/year via a number of evergreen digital marketing campaign ✓ Conduct a digital marketing audit of the client’s current environment, team and other existing assets ✓ Make recommendations on the technology, team and rhythm needed to achieve the new annual goals ✓ Educated the team on best practices that needed to be implemented in the areas of copywriting, digital marketing strategy for Instagram and YouTube ✓ Delivered a number of templates to be used across content copy, social media, funnels and YouTube marketing ✓ Assisted with hiring additional resources to implement the yearly digital marketing plan ✓ Oversee the implementation of the new overall yearly marketing plan ✓ Problem-solving across marketing operations ✓ Strategic audience segmentation to drive bottom-line revenue ✓ Key learnings, language can pose an interesting barrier and a lack of comparable technology (not available in the Middle East) can significantly slow down a project ✓ Results: Pending

TABSTech and Marketing Manager

Mar. 2022Remote✓ Responsible for several major migrations, optimisations and implementations involving platforms and software like Kajabi, ThriveCart, ActiveCampaign, GoHighLevel, Zapier, Funnelr, EasyWebinar and Deadline Funnel ✓ Chief Assessor on the suitability of technology to meet business goals and digital marketing campaign expectations ✓ Assisted with growing revenue by 200% year on year in year 1 and a further 200% by year 2 ✓ Consulting on copy, funnel set-up, email sequences, scarcity and urgency in digital marketing campaigns ✓ Assisted with the introduction of 2 more products in the client’s product suite/value ladder ✓ Assist with daily, weekly and monthly troubleshooting of technical platforms ✓ Lead audience segmentation strategies ✓ Manage the launching of quarterly and annual profit maximizes ✓ Results: Increased revenue by 400%

RACDirector of Communications + Board Member

Jan. 2022Remote✓ Oversee the development and implementation of a local charity communications team ✓ Building, monitoring and protecting the image of the local charity within the community ✓ Ensure that external signage is appropriate to architecture, mission and vision ✓ Boost identification of the charity through public listings (e.g., telephone directory, online) ✓ Assist with the development and maintenance of the charity’s website and other forms of online media ✓ Develop and maintain the charity’s social media channels including YouTube, Instagram and Facebook ✓ Raise awareness of the charity – its members, mission and message ✓ Work to get charity activities and events noted in the media, where appropriate ✓ Submit news releases, where appropriate and Develop and maintain local media contacts ✓ Keeping members informed about upcoming activities and overseeing the writing and submission of articles, photos etc about ministry events and activities to the national charity headquarters ✓ Strategically promote and advertise all charity programs ✓ Manage an annual marketing budget of €6,000 ✓ Results so far include an increase in subscribers to the newsletter by 30%, hiring a team of 6 volunteers to assist with running the communications department and having a team on hand to capture video and photography content at two major charity events in 2023. ✓ Currently training this new team of 6 in all things social media, short-form video editing, copywriting for charities and much more

Operations HouseClickUp Implementor

Mar. 2021 - Aug. 2023Remote- Meet with client to get a clear understanding of what they need and how they work - Get a full breakdown of departments and dependencies - Understand all external or 3rd party tools needed for the smooth running of projects - Map out as many automations as possible with a view to reducing human error - Create ClickUp dashboards giving a high-level overview of goals, external statistics like Google Analytics, etc.

TAP Executive CoachingTech + Product Launch Manager

Mar. 2021 - Aug. 2023Remote- Tasked with uploading course to Kajabi - Assisted with the development of a product value ladder to increase revenue YoY - Outlining digital marketing strategy for the upcoming launch of a group program - Liaising with FB Ads agency to firm up a 3-month promotion plan - Coordinating a monthly launch plan starting with a cold audience and moving to a warm audience using a Facebook Ad funnel - Ensuring, optimising and implementing all elements of the funnel including landing pages, emails sequences, webinar platform, etc.

Jennie Lyon Virtual Assistant ServicesTech + Marketing Strategist

Jan. 2021 - Aug. 2023Remote-Tasked with assisting clients with technical implementations on platforms such as Kajabi, WordPress, ActiveCampaign, Infusionsoft, Mailchimp, Mailerlite, Convertkit and many more -Uncovering revenue and profit potential by advising on rate increases -Increase client's monthly revenue by 144% -Responsible for helping clients to funnel strategy, including auditing, creating and optimising -Assisting with social media strategy, content planning and implementation -Set up email marketing and other backend processes for marketing systems -Manage launch campaigns, including setting budgets, reviewing the funnel, and assigning tasks such as copywriting, graphic design, video editing, email marketing, etc. -Results: improved several businesses (due to signing an NDA I'm unable to name names or disclose individual business successes)

Success UnscrambledFractional CMO | Marketing Director for Digital Businesses, Coaches and Course Creators

Jul. 2018County Dublin, Ireland · RemoteI think you will agree with me that running a campaign to launch a course, product or program can seem daunting, time-consuming and a real struggle for both entrepreneurs and small businesses. It can be difficult to decide what to do to ensure that you achieve success. The problem is you know that you need to have a marketing plan in place in order to achieve your 6-figure or 7-figure goals and it is nearly impossible as a small business to manage all the parts of a campaign. As a result, many entrepreneurs struggle with understanding what they need to do, what assets need to be created and how they will grow their audience. For example, I ignored Pinterest for many years as I thought it was just a place for finding recipes and great gift ideas. I later discovered that it's an amazing resource to grow your audience organically. It took me just a few short months of usage and doing great courses together with a number of eye-popping results to really master using the Pinterest platform. Once my blog exploded both for myself and others and I stayed fully engaged on the platform everything fell into place and I even grew my email list. I recently honed a set of unique strategies to help entrepreneurs and small business owners to increase their conversion and profitability both in live and evergreen campaigns. So what about you? Do you need someone to help you with your next digital marketing campaign? Do you feel lost most of the time and it feels like you are going nowhere fast? Need help figuring out how to use AI tools like ChatGPT to significantly go from idea to campaign launch quicker? Or maybe, you just need AI to help you with the mundane daily, weekly, monthly, and quarterly digital marketing stuff. Send an email to ✉ alvern@successunscrambled.com I'd love to help you experience profitability and growth using the right system and campaign management solutions.

SageCloud Account Executive

Aug. 2015 - Jul. 2018Dublin, IrelandEnabling savvy entrepreneurs with powerful payroll and accounting software built on the world's #1 Saas platform and empowering them with business success. Promote the business vision of Financials to CFOs, CEOs and Accounting professionals encouraging them to disrupt their market place using cutting edge technology. Reducing manual tasks by 80% by automating day to day accounting tasks. Giving businesses a solution to work more efficiently, reduce manual tasks and access business profitability anytime, anywhere and on any device. Equipping innovative organisations with a cloud accounting solution and mobile accounting dashboards that are specifically customized to suit their business processes as opposed to crippling them with a mass market tool that is used 30% of the time.

The Traffic GoddessDigital Marketing Strategist

Jan. 2012 - Dec. 2014Cork, IrelandA web marketing company specializing in generating leads for businesses all over the world. This is accomplished through website optimization, link building, social media marketing, blog management, content creation, page one rankings and seo domination. http://www.thetrafficgoddess.com

Quest SoftwareAccount Executive - Identity & Windows Management, Quest Software

Jun. 2011 - Aug. 2015Cork, Ireland• Promote software solutions to CIOs & IT Managers in the UK market (AD & Exchange/desktop migrations, data/access protection, email collaboration, end user management, identity governance, SharePoint collaboration), and supported a team of 15 (internal/external core partners and distributors) • Evangelise solutions via indirect and distribution channels, articulating offerings and business benefits • Coordinate online solution demos with prospects (groups of up to 7) • Handle full sales cycle, from identifying and progressing sales opportunities to closure • Leveraging technology to expedite sales (Eloqua, LinkedIn, Lync, Online Community, Saas CRM, Saas CS Portal, video and webinars) • Support partners in lead generation and deal closing and in monitoring sales and revenue growth KPIs • Solution selling in a start-up environment /situation • Assist customers with resolving Windows Server and Unix challenges

Salesforce.comStrategic Account Manager

Jan. 2008 - Dec. 2011Dublin, IrelandA leading cloud services provider for the business market across EMEA • Promoted best-in-class cloud solutions (Sales, Service, Marketing and Platform Cloud) to Sales Directors, CMOs and CIOs, and supported portfolio of 5 partners • Identified and closed sales opportunities • Served as SaaS evangelist, articulating offerings and business benefits • Supported social selling to end-users and leveraged technology (Linkedin, online meetings, Saas CRM, video and webinars) • Coordinated online solution demos (groups of up to 4-5)

BT IrelandStrategic Account Manager

Jan. 2004 - Dec. 2008Dublin, IrelandTelecom provider in Ireland specialized in single billing services to businesses and consumers • Promoted portfolio of 7 products/services in the SME space, to include IP lines, line MPLS, PBX systems, PRI services, satellite connections, and managed a strategic partner and their customers • Assumed channel account management role in 01/2006, where developed new key accounts in assigned territory and grew pipeline through prospecting

System OptionsAccount Manager

Jan. 2003 - Dec. 2004Dublin, Ireland

DellSales Executive

Jan. 2001 - Dec. 2003Bray, IrelandFor nearly three decades, Dell has been on an incredible journey, experiencing positive growth on a global scale. Through it all, it's our people — customers, business partners and team members — who keep us moving through the rapidly evolving world of technology.