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Work Background
SB FinanceProduct Communications Officer - Assistant Manager
Mar. 2024• Supports the company’s internal and external communications strategy
• Writes and disseminates marketing materials, promotional materials and events, and brand or product communications
• Collaborates with stakeholders across the business to champion the brands Personal Loan and MotorsikLOAN
Somos DigitalCopywriter
Dec. 2023 - Nov. 2024China, Shenzhen• Crafted engaging copy for an average of 20 emailer monthly campaigns across different international brands
• Conceptualized monthly plans and created copy briefs, written captions, and scheduled posts on social media platforms of brands—Instagram, X, Facebook, and Pinterest
• Optimized email flows via Klaviyo by providing refined copy, email subject lines, preview text, and content
• Provided content strategy for brand presentation and onboarding
• Monitored and proofread artworks and coordinated with Project Managers on client feedback
Brands: Acanva (Home), Amerlife (Home), Luseta (Hair care), Musesonly (Clothing), Venustas (Clothing), Happy Nocnoc (Clothing), Major Fitness (Gym Equipment), Canvas Masterpieces (Artworks), Lexar (Tech), SwitchBot (Tech), Qidi Tech (Tech)
SVEN - The Digital 1st AgencySenior Content Strategist
Oct. 2021 - Mar. 2024Philippines, Quezon City-Led micro team of 3 content strategists and managed load of team members
-Provided clear direction on content strategy and manages overall planning
-Seek ways to improve team morale and empowers team with better skills
-Approved all briefs, captions, and final outputs of assigned brands from content end
-Monitored content development timelines and guides team in project management
-Checked scheduled and published content posts
-Coordinated with client on content briefs, approvals, and other related matters when necessary
SVEN - The Digital 1st AgencyContent Strategist
Apr. 2019 - Oct. 2021Quezon CityOversaw assigned brands, monitors task lists, and leads in internal team discussions
• Proofread, approved, and guided junior content on copy directions and social recos
• Initiated effective content recos across all digital and social media touch points
• Brainstormed visual, copy ideas, and concepts
• Presented ideas to Creative Director for approval and development into workable concepts
• Conceptualized ideas, content, and full IMC campaigns for brand pitch
• Crafted captions for always on content, copy, and scripts for brand deliverables • Coordinated with client in the absence of brand strategist Brands: •SM Supermalls, SM Family Segment (Facebook) •SM Supermalls, SM Corp Segment (Twitter)
•SM Cinema (Facebook, Instagram, and Instagram Stories)
•Philippine Airlines (Twitter)
•Maybelline New York PH (Facebook)
•Innisfree — E-commerce launch and Hero Product re-launch (Green Tea Seed Serum) •Insular Life — Recruitment campaign
•Glucerna
•Carefree — special project
•SM MOA — special project
•BDO Online, BDO Pay
•Toyota Dealerships and Toyota Financial Services
•Meralco — special project
•Palawan Express Pawnshop
OgilvyCopywriter
Sep. 2018 - Nov. 2018Rockwell, Makati City, Metro Manila• Worked as an exclusive freelance copywriter for Ogilvy
• Written advertising and marketing copy for agency projects across print, digital, and TV
• Collaborated with team to develop creative concepts and campaigns for assigned clients
Brands: Nestle, Rockwell, Philippine Airlines, Wyeth (Promil), Phinma Education, Nestle Health
Sciences, Nespresso
McCann WorldgroupCopywriter
May. 2017 - Jun. 20185F Active Fun Building 9th Ave. cor. 28th St., Bonifacio Global City, Taguig• Worked as an exclusive freelance copywriter for Craft Philippines, a McCann Worldgroup Company
• Crafted the writing of headlines, copy, scripts and other texts that move the audience according to the desired intention
• Ideated and pitched creative concepts for brand pitch and below-the-line campaigns
Brands: Rustan’s Marketplace, Johnson & Johnson, BPI, Metro Pacific Tollway Corp., First Philippine Holdings, Inc., Ayala AC Health, Megaworld, Primehomes, Chuckie, Condura, Johnnie Walker among others
PawnHero PhilippinesContent Specialist + Copywriter
Aug. 2016 - Mar. 2017Bonifacio Global City, Taguig, Metro Manila, PhilippinesPRIMARY RESPONSIBILITIES
• Maintained daily engaging articles for the company's brand persona (blog.pawnhero.ph)
• Captured brand voice by pitching creative content published in interactive marketing collateral including site copy, emails, and banner advertisements
• Produced several articles for campaigns at once
• Worked with the marketing team in executing campaign projects
• Written newsletters, marketing collaterals, social media ad contents, and press kit materials when needed MILESTONES:
Production of 25 online ad copies, 3 newsletters and daily blogs per week on top of campaign video scripts.
PNB LIFE INSURANCE, INC.Financial Advisor
Sep. 2015 - Mar. 2016PNB Sanchez MiraRESPONSIBILITIES
• Guided clients on different financial opportunities in accordance with their needs, goals, and tolerance for risk
• Gained knowledge on life insurance and investments and the importance of financial literacy of the basic life of a Filipino
• Closed at most 11 insurance deals for the bank branch marking a first for the branch to be in the race of insurance sales record
EXPERIENCES GAINED
• Gained knowledge on life insurance and investments and the importance of financial literacy of the basic life of a Filipino ACCOMPLISHMENTS
• Closed at most 11 insurance deals for the bank branch marking a first for the branch to be in the race of insurance sales record.
ABS-CBN CorporationWriter: MYX
Oct. 2014 - Mar. 2015RESPONSIBILITIES
• Written articles, produced photos and video outputs related to music, locally and internationally, for MYX and MYX.ph — the #1 music channel in the Philippines
• Attended events, concerts, album launches to materials for both digital and TV content
• Interviewed local and foreign celebrities, edited the videos, and published the content on MYXPH.com
• Attended MYX TV tapings to shoot behind-the-scenes photos, VJ vlogs, and interviews of celebrity guests
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