Two decades of working across Asia and Europe for some of the world's most desired companies across various industries - Moët-Hennessy, Nike, Tesla, Huawei, to name a few. My passion lies in bringing their unique brand proposition to life through memorable customer journeys integrating pure experiential moments with digital amplification.
I thrive on strategic and creative storytelling that lead to genuine experiences - whether it is from a brand or consumer perspective - that drive results, affect consumer behaviour, and elevate brand advocacy. I do insist on looking beyond the obvious, and keeping in mind the future of our planet as much as the legacy of the brand.
Last but not least, I am fluent in four languages and can order a chai in five more.
Looking for some leftfield continent-spanning experience and invite in a new perspective? Let's have that cup of chai. Or tea. I have a great ice-breaker about that one. 🫖More...