Lisa Allison - Marketing Manager, Bare Home

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Startup Founder

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Marketing

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Work Background

Bare HomeMarketing Manager / Team Lead

Aug. 2023 - Dec. 2023Forest Lake, Minnesota, United States · On-site• Developed and executed digital marketing campaigns across multiple marketing channels, including email/SMS, search, shopping, and display • Directly managed a team of marketing leaders in social media/influencer/PR, graphic design, video and photography production • Partnered with cross-functional teams to traffic campaign assets including creative, copy, and product -lists, and ensured the timely campaign launch of all campaigns • Previewed and tested all email/SMS and paid social campaigns • Responsible for campaign testing, planning and execution • Analyzed and delivered email and paid social creative performance reporting • Oversaw digital marketing processes including prioritization, scheduling, and reporting

UNrestricted MKTGMarketing Manager - Contract Role for the Company: Good Leadership

Apr. 2023 - Aug. 2023Eden Prairie, Minnesota, United States · Hybrid• Developed, presented, and implemented quarterly strategic marketing plans aligned with the client's business goals and objectives • Managed marketing calendars based on client marketing plans • Communicated the vision and strategy of the client's business goals pertaining to the marketing plan • Worked with a Creative Services Manager to manage marketing projects from start to finish, including planning, execution, and optimization • Collaborated with the creative and digital team to create engaging content that resonates with target audiences • Manage the client marketing budget and ensure that all initiatives are delivered on time and on budget • Worked with a Digital Marketing Analyst to measure and report on the effectiveness of marketing initiatives and make data-driven decisions to improve performance • Facilitated monthly reviews and reporting of marketing initiatives with the client

Rockwell AutomationMarketing Communications Specialist

Jun. 2021 - Dec. 2021Milwaukee, Wisconsin, United States · Remote• Collaborated with extended teams and functional groups to pursue, collect, create, and deliver relevant information • Supported ongoing maintenance to review, audit, update, and retire content • Developed and optimized content for audiences including suppliers, customers, manufacturing associates, and other employees within the Food and Beverage and OEM industries • Implemented communication plans to produce and publish relevant information for stakeholder consumption and action • Reviewed plans regularly for continuous improvement • Wrote customer outcome-based messaging for email campaigns, social media, website, and sales collateral • Supported functional teams to execute on communications plans using various tools and processes to remove obstacles and solve problems as needed • Edited syndicated content on social media and internal and external website • Supported major events, such as Pack Expo and Automation Fair, with strategy and planning, communication, and onsite support

Poclain HydraulicsMarketing Communications Manager

Jul. 2019 - Apr. 2020On-site• Spearheaded marketing and communications for a world leader in hydrostatic transmissions • Strategized and coordinated short- and long-term marketing communications plans to support company growth • Led digital marketing efforts through social media campaigns and email to generate leads for the North American sales team • Coordinated and managed various marketing events such as conferences, trade shows, and other related events • Collaborated with graphic designers on campaign design, layout, and messaging • Managed the marketing database, importing and exporting leads to facilitate direct mail campaigns. • Organized the company's presence at ConExpo, reducing the budget by 50% without decreasing booth size or event presence • Doubled the number of visitors from previous years for a large 150+ person promotional event through successful email marketing campaigns • Achieved 100% attendance and satisfaction in surveys for three in-house training sessions for distributors • Improved social media channel performance by analyzing the target market and making shifts in channel focus based on results • Customized and enhanced targeted marketing initiatives by developing a robust segmentation plan for prospects and customers

QuadTech - A subsidiary of Quad/Graphics acquired by Baldwin CompanyMarketing Content Specialist

Nov. 2015 - Nov. 2017Sussex, WI · On-site• Managed content marketing and social media presence for a leader in printing technology • Coordinated the content portfolio, including print and digital content, to reach existing customers and sales prospects • Forged strong working relationships with bloggers and social press to facilitate online marketing • Collaborated with marketing leadership to identify the most appropriate methods for distributing content • Developed new content by researching new topics based on customer demand, industry trends, and competitive shifts • Generated $150K in non-forecasted revenue by facilitating a digital marketing campaign to sell inventory to current customers; sent emails to customers, developed sales collateral, and crafted targeted social media posts • Increased traffic by researching and crafting original content and thought leadership pieces, including blogs, social media posts, case studies, whitepapers, and infographics. • Improved messaging and brand positioning of company solutions by incorporating technical information through research and interviews with subject matter experts • Enhanced the effectiveness of digital communications by analyzing web statistics and usage data

FreelanceFreelance Marketing Communications Professional

Jan. 2013Remote• Over 10 years of freelance marketing experience specializing in consumer services • Clientele includes diverse industries such as nail and hair salons, churches, boutiques, and real estate • Notable clients: Lovely Salon and Spa, Sparrow Collective Boutique, Saint Rita Church, KitCheck, and Aqua Tots • Proficient in website development for engaging online platforms • Skilled in graphic design for both print and digital materials • Expertise in social media management including content creation, scheduling, and advertising • Proficient in email and SMS marketing strategies • Experienced in managing paid search campaigns for optimal results • Tailors marketing strategies to individual client needs for enhanced online presence and success

Vive, LLCMarketing Communications Manager

Jan. 2013 - Mar. 2015Milwaukee, WI · On-site• Led content marketing strategies for a B2B marketing services company serving 20 manufacturers across the US and Canada • Managed content for clients' online channels and established social media/blog content strategy. • Wrote and edited keyword-rich content for websites, social media, and internal/external communications. • Coordinated media relations for the company and industry-related news such as trade show events, executive management changes, company expansions, rebranding announcements, corporate investments, and acquisitions • Composed articles for magazines to communicate technical capabilities and reached a niche market of 2,000 in North America • Developed targeted content for websites, social media, blogs, and sales collateral for over 12 manufacturing companies simultaneously

Journal Communications, IncWriting and Project Management Intern

May. 2012 - Aug. 2012Milwaukee, WI · HybridAccompanied news crew and reporters to live news reports and interviewed civilians, government officials, and the CEO’s of Leinenkugels for a weekend special report. Led the development of six editions of the “Your Wisconsin Weekend” news segment by researching story information, writing content, editing video, and communicating with the managing editors.

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