Rockwell AutomationMarketing Communications Specialist
Jun. 2021 - Dec. 2021Milwaukee, Wisconsin, United States · Remote• Collaborated with extended teams and functional groups to pursue, collect, create, and deliver relevant information
• Supported ongoing maintenance to review, audit, update, and retire content • Developed and optimized content for audiences including suppliers, customers, manufacturing associates, and other employees within the Food and Beverage and OEM industries
• Implemented communication plans to produce and publish relevant information for stakeholder consumption and action
• Reviewed plans regularly for continuous improvement
• Wrote customer outcome-based messaging for email campaigns, social media, website, and sales collateral
• Supported functional teams to execute on communications plans using various tools and processes to remove obstacles and solve problems as needed
• Edited syndicated content on social media and internal and external website
• Supported major events, such as Pack Expo and Automation Fair, with strategy and planning, communication, and onsite support