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Work Background
DIGITAL DIRECTOR
HH GlobalDIGITAL DIRECTOR
Dec. 2021 - Jan. 2024- Oversaw digital screen and content services, ensuring SLA adherence, achieving KPI targets, and maintaining a digital at retail estate infrastructure. - Directed a four-member team dedicated to delivering screen and digital content, as well as managing digital assets. - Co-developed digital screen performance analytics platform.
ENGAGEMENT MANAGER
HH GlobalENGAGEMENT MANAGER
Apr. 2017 - Jun. 2021San Francisco, California- Oversaw the Levi Strauss & Co. enterprise account, managing an $8MM annual profit and loss statement (P&L). - Managed production of in-store and wholesale marketing materials, specialized packaging, Employee Benefits direct mail for LS&CO, Levi’s, Dockers, and Signature brands. - Partnered with Levi's Store Design team on the design and deployment of digital screen technology. - Recruited, mentored, supervised team of marketing producers.
PRODUCER
SGKPRODUCER
Dec. 2015 - Apr. 2017San Francisco Bay Area- Served as a Client color representative for Apple Inc., Meta, Instagram. - Managed studio operations encompassing 3D product modeling, color production workflow for retail, packaging, and meeting Out-of-Home (OOH) brand requirements. - Embedded design studio resource & asset manager for global Digital-Out-of-Home (DOOH) campaigns
MARKETING PRODUCTION DIRECTOR
LogicSource, Inc.MARKETING PRODUCTION DIRECTOR
Jun. 2014 - Oct. 2015San Francisco Bay Area- Oversaw the Gymboree Inc. account, managing a $16MM annual profit and loss statement (P&L). - Managed the sourcing for in-store marketing, Out-of-Home (OOH) advertising, packaging, direct mail for Gymboree, Crazy8, and Janie & Jack retail fashion brands. - Directed a six-member team of print and traffic project managers.
MARKETING ACCOUNT MANAGER
InnerWorkingsMARKETING ACCOUNT MANAGER
Nov. 2010 - May. 2014
MARKETING PRODUCTION DIRECTOR
Charlotte RusseMARKETING PRODUCTION DIRECTOR
Feb. 2010 - Nov. 2010san francisco bay area
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