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Work Background
Kore.aiAccount Executive, Healthcare Mid-Market
Jul. 2023 - Feb. 2024United States · RemoteGlobal leader in enterprise Conversational AI CX & EX Saas Technology - Kore.ai is a company’s business partner for enabling value from AI. As a strategist in the Healthcare division, I help organizations like insurance plans, hospital/clinic/specialty providers, and life science or pharmaceutical companies discover improvements in customer experience, agent experience, search and employee experience with an industry-leading platform. In addition, virtual assistants (aka intelligent voicebots and chatbots) powered by HIPAA-compliant AI automation also reduce operating expenses and alleviate staffing issues for a quick ROI. Targeted assigned and white space mid-market healthcare accounts nationwide. Leader in pipeline generation for the sales team with $4.3M.
Kore.aiBusiness Development Representative, Healthcare
Jun. 2022 - Jul. 2023United States · RemoteWorking within the healthcare industry sales vertical on the business development team honing my professional experience in marketing/customer service/sales and personal experience navigating the healthcare system. Supported enterprise account executives in the healthcare industry vertical with pre/post-event outreach, inbound lead follow-up, and lead generation via cold call and email outbound prospecting. Booked 110 meetings, converting 43% beyond initial meetings and generating $17M in the sales pipeline. Top performing BDR, promoted to AE role within 12 months.
Discover Stillwater MN- Stillwater/Oak Park Heights Convention & Visitors BureauMarketing Director
Apr. 2012 - Mar. 2022Stillwater, MN · HybridDirected all tourism marketing campaigns for a leading destination marketing organization in Minnesota, targeting vacation travelers, group travel, corporate meetings and wedding events. *Pitched annual marketing plan and collaborated with vendors to implement digital and traditional media advertising. *Established brand identity through logo and website redesign and new events calendar, resulting in 47% increase in website traffic and steady 400K visitors/1M pageviews annually. *Grew lodging tax revenue 86% in 8 years, facilitated the expansion of lodging by 200 rooms with 2 new boutique hotels, 20+ VRBOs, and millions invested in new restaurants and shops. 2019 highest lodging tax revenue year on record and post-pandemic 2021 56% more. *Built social media presence doubling Facebook fans in 2 years and reaching 10K Instagram followers organically within 2 years (20K at departure). Curated all organic and paid content and engaged with fans daily showing ability to be spokesperson in varied settings from informative to fun live adventures like log rolling to helicopter rides. *Led efforts to expand business by hosting familiarization tours for professional planners, exhibited at association and wedding fairs, and virtual 360 venue tours, attracting over 2M views. *Managed publication of 7 official visitor guides, optimizing costs and ad sales leading to an 79% increase in revenue, 42% profits, and 40% increase in distribution. *Provided exceptional customer support via phone, email, and social media. *Wrote and designed print/digital/radio ads, articles, social media, and video shoot concepts/locations/models while highlighting diverse and inclusive experiences. *Cultivated relationships with stakeholders serving as tourism liaison with small business owners (restaurants, venues, retail, hotel, attractions, festivals), BOD, city council, community organizations, and media. * Drove customer engagement via blog and email newsletter (added 25K subscribers).
NACaregiver & Server
Mar. 2010 - Apr. 2012Stillwater, MN · On-siteCaregiver for specials needs daughter and young son during a transition to a new town. Healthcare coordinator for complex medical needs (appointments, supplies, equipment, insurance, accessible housing remodel, and nursing care hires). Worked in as a server in a popular restaurant evenings and weekends.
Hallberg Engineering, Inc.Program Consultant & Marketing Specialist
Sep. 2004 - Mar. 2010White Bear Lake, MN · On-siteNational award-winning sustainability management program for K-12 schools. DBA: Schools for Energy Efficiency, later name changed to "Class 5" Managed aspects of a start-up business including program content development, client consultation/sales, implementation/training, event planning, and marketing. Accomplishments:
▪️Consulted with school district executives and facilities managers to implement a custom energy management plan for their schools. Led many Minnesota districts to millions in utility cost savings.
▪️Initiated new program content development including writing/layout/editing/graphic design direction of technical guides, awareness campaigns, recognition program, educational tools, and training. Improved quality and quantity of deliverables. Negotiated with vendors and cut printing costs in half while utilizing environmentally safe print options. ▪️Established consistent client communication via e-newsletters and created member’s-only website resource. Webmaster for both public marketing site and internal client website. ▪️Event planner and presenter for peer exchange meetings, green industry tours, and on-boarding seminars.
▪️Promoted program accomplishments via integrated marketing campaign using print, web, public relations, TV, tradeshows, and direct marketing. Wrote and researched content for four major award applications that led to national, regional, and local honors including ENERGY STAR Partner of the Year.
▪️Collaborated with President of the company on presentations for business development. Responsible for initial sales contract, renewals, and billings for assigned clients. Represented the company at tradeshows and industry association meetings. Shaped local and nationally respected reputation - client base tripled within two years.
Kiltie Corporation - VERSA-LOK/WillowCreek/VillaLandscapes/PatioTownSenior Communications Coordinator
Sep. 2001 - Sep. 2004Oakdale, MN · On-siteCollaborated with corporate product marketing department to create national advertising campaigns and sales support materials for building industry product lines and served as local marketing coordinator for Twin Cities retail locations. Accomplishments: ▪️Actively contributed in conceptual meetings for sales instructional tools and national branding campaign planning for architect, engineer, contractor as well as consumer markets. Developed and presented executive sales team training and educational presentations for licensees. Maintained content for websites and proofed marketing materials for national parent company.
▪️Co-developed advertising strategy and coordinated schedule for three retail locations in metro area. Planned grand opening for new retail location including creative names and descriptions for outdoor walking garden tour.
▪️Assisted with initial brand concept, naming, logo development, and launch of new line of paving stones.
Marshall Field'sSales Analyst
Jun. 2001 - Aug. 2001Edina, MN · On-siteGradstaff temporary position post college graduation. Compiled weekly performance reports for retail sales managers. Charted merchandise and developed tools to report inventory. Designed internal promotional collateral.
University of Wisconsin-La CrosseAdvertising Director
Sep. 2000 - May. 2001La Crosse, Wisconsin, United States · On-siteManaged student newspaper (UW-L "The Racquet") advertising department and staff of three. Implemented processes to increase account sales by 25%. Sold advertising to local businesses and design ads and layout using Pagemaker.
Bravo! VailPromotions Intern
Jun. 2000 - Aug. 2000Vail, Colorado, United States · On-sitePromoted events and increased attendance by 12% over previous years. Served as a liaison between event operations and hotel/resort administrators/concierges. Provided public relations support through television and radio interviews. Festival patron interaction as festival mascot.
Small Business Development Center at UW - La CrosseMarketing Intern & Student Assistant
May. 1998 - May. 2001La Crosse, Wisconsin, United States · On-sitePlanned 20th anniversary event for Wisconsin BDC. Promoted executive educational curriculum for corporate and entrepreneurial business courses. Organized and conducted focus groups in La Crosse business expansion campaign. Created and organized small business reference library database. Conducted market research for clients. Provided administrative and receptionist support.
Courtyard by MarriottServer
May. 1995 - May. 2000La Crosse, Wisconsin, United States · On-siteWorked throughout high school and college in hospitality as a server at Ciatti’s Italian Restaurant, The Island Girl Cruiseliner, and at a downtown La Crosse tourism district hotel restaurant for daily service/banquets/and room service at Courtyard by Marriott. My very first service industry job was as a Soda Jerk at The Pearl Ice Cream Parlor & Confectionary. In each role I built my customer service, communication, time management, sales and all around “learn to hustle” and people skills.
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