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Work Background
COFENSEMarketing Demand Generation Specialist
Mar. 2021 - Jul. 2023Remote · Remote● Created and managed emails and landing pages in industry-specific software to promote webinars and content syndication. ● Gauged performance of all email promotions, including pulling stats to ensure positive growth. ● Ensured proper setup of webinar programs and Salesforce campaigns for demand generation programs. ● Built and implemented landing pages in WordPress to streamline operations. ● Utilized account-based marketing to generate qualified leads. ● Leveraged intent data from 6sense and Priority Engine leading to Marketo and Salesforce programs.
ArizentSpecialist, Demand Generation, Email Operations
May. 2017 - Mar. 2021Greater New York City Area · On-site● Created and implemented emails and landing pages to drive web seminars, content syndication, and account marketing across 14 separate brands. ● Coordinated comprehensive creation of email marketing programs between CMS and Marketo programs. ● Managed optimization of conversion rates utilizing A/B tests. ● Utilized customer engagement roadmaps to send leads following registration for account-based marketing programs. ● Successfully reviewed campaign results regarding KPIs, including open rate registrations, click through rates, and other actions. ● Collaborated directly with Program Managers to ensure all emails meet and exceed client expectations.
AtlasCVMarketing Coordinator
Oct. 2016 - Mar. 2017Greater New York City Area● Ensured proper use of HTML, CSS, and JavaScript to format the front end of the website. ● Setup and maintained comprehensive communications with the social media campaign. ● Designed and created marketing communications materials, including press releases and blog posts. ● Collaborated with a diverse and talented team to create marketing campaigns and drive business growth. ● Drove all presentation of marketing campaigns to C-level executives and senior leadership. ● Created slide decks utilized by the sales team to maintain consistent communications.
General AssemblyAndroid Development Immersive
Jan. 2016 - Apr. 2016Greater New York City Area• Build Android applications with Android Studio, Java and XML.
• Effectively plan project before starting using research, surveys and user testing.
• Implement version control using GitHub.
• Debug code with Unit Testing.
• Use APIs to integrate external websites with projects.
• Use adaptive user interface with custom adapters, libraries, fragments and resource directories. • Projects: • When It’s Write: • https://play.google.com/store/apps/details?id=com.austinjones.whenitswrite • App that used the Firebase API to allow users to store song lyrics that they have written and be able to access them via the app. • Used Facebook API to allow users to login • Used a custom adapter to move data between the application and the Firebase Database. • ToDo: • App that used a singleton and an array adapter to create a to do list. • In Your ‘Hood: • App that used a SQLite database for users to search for location information, look at location details and favorite locations. • Are You Happy?: • Worked with a group of two other developers and one project manager to make an app that asks users behavioral questions using HPE’s APIs to determine their mood in their March Hackathon. • Makes use of HPE’s speech to text to convert users’ answers to text. • Uses HPE’s sentiment analysis to determine whether the answers are happy or sad.
SunTrustBusiness Analyst
Jun. 2015 - Dec. 2015Atlanta, Georgia● Worked directly with the Strategic Sourcing Management Department to drive procurement and sourcing projects. ● Ensured completion of PCARs, including follow up with approvers to maintain communications. ● Consolidated documents and records utilized as manuals and guides throughout the Strategic Sourcing Department. ● Utilized proven and demonstrated knowledge of the field to streamline operations and drive business growth.
Cloud M2, Inc.Marketing Associate
Jan. 2015 - Jun. 2015Greater New York City Area● Oversaw comprehensive content marketing campaigns through authoring and editing blog posts and other materials. ● Authored and edited technical writing materials for multiple projects as needed. ● Created and implemented marketing materials utilizing Adobe Creative Cloud. ● Managed all social media marketing campaigns to drive business growth and maintain consistency. ● Drove comprehensive quality of marketing materials completed in a quick and professional manner.
Cloud M2, Inc.Marketing Communications Intern
Sep. 2014 - Dec. 2014Greater New York City AreaI was involved in Cloud M2's communication efforts including the social media campaign, online marketing and writing public relations materials (ex. press releases, feature stories, fact sheets, etc.).
Concurrent Computer CorporationMarketing Communications Intern
Aug. 2013 - Dec. 2013I wrote tweets for the social media campaign and I helped assemble the content for the trade show materials.
The Daily MississippianStudent Journalist
Jun. 2011 - Jul. 2011University, MSWrote feature articles for the Daily Mississippian news paper during a summer term at the University of Mississippi.
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