Global Group Head of Affiliates
May. 2023 - Nov. 2023Tbilisi, Georgia · On-site•Responsible for overlooking the performance of all accounts and deals
•Plan, develop and execute new acquisition strategies
•Recruit new partners and affiliate networks
•Activate existing affiliates and grow accounts
•Monitor account activities, analyze performance, optimize & identify growth potentials, growing each account to the maximum potential possible
•Analyze and report data to measure the effectiveness of campaigns, ensuring campaigns are kept within budget and maximum ROI is achieved
•Maintain & build relationships with existing partners
•Manage business negotiations with affiliates
•Manage monthly affiliate budgets
•Deliver against KPIs optimizing towards maximizing customer lifetime value to meet goals & targets, ensuring all campaigns are continuously ROI positive for the group
•Attend relevant industry trade shows to build meaningful and long-lasting relationships with business partners
•Work with product and development teams to ensure the user experience is friction-free as possible, and make recommendations to improve conversion rates
•Operationally manage affiliate team, ensuring best practice and efficient use of resources, including carrying out appraisals and reviews, identifying training needs, dealing with people management issues arising within the team. Providing inspirational leadership and act as a role model for the department in all interactions and engagement
•Managing and working closely with the rest of the marketing team to ensure things are running smoothly, identifying potential issues in order to deliver the solutions.
•Monitor account activity, analyze performance, identify areas of improvement and recommend ways to increase revenues of accounts managed by affiliate managers
•Analyze performance reports and ensure the growth of the partners' performance
•Keep an eye on potential fraud and work actively towards fraud prevention
•Work closely with all relevant teams to build revenue generation activities for affiliates