Ketuta Bitsadze - Head of Affiliates, Global Group

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Network Power<100 people

Roles

🗿100%

🔥66%

Startup Founder

✨66%

Business Owner

Geos

🇨🇾33%

Cyprus

🇫🇷33%

France

Work Background

Global Group Head of Affiliates

May. 2023 - Nov. 2023Tbilisi, Georgia · On-site•Responsible for overlooking the performance of all accounts and deals •Plan, develop and execute new acquisition strategies •Recruit new partners and affiliate networks •Activate existing affiliates and grow accounts •Monitor account activities, analyze performance, optimize & identify growth potentials, growing each account to the maximum potential possible •Analyze and report data to measure the effectiveness of campaigns, ensuring campaigns are kept within budget and maximum ROI is achieved •Maintain & build relationships with existing partners •Manage business negotiations with affiliates •Manage monthly affiliate budgets •Deliver against KPIs optimizing towards maximizing customer lifetime value to meet goals & targets, ensuring all campaigns are continuously ROI positive for the group •Attend relevant industry trade shows to build meaningful and long-lasting relationships with business partners •Work with product and development teams to ensure the user experience is friction-free as possible, and make recommendations to improve conversion rates •Operationally manage affiliate team, ensuring best practice and efficient use of resources, including carrying out appraisals and reviews, identifying training needs, dealing with people management issues arising within the team. Providing inspirational leadership and act as a role model for the department in all interactions and engagement •Managing and working closely with the rest of the marketing team to ensure things are running smoothly, identifying potential issues in order to deliver the solutions. •Monitor account activity, analyze performance, identify areas of improvement and recommend ways to increase revenues of accounts managed by affiliate managers •Analyze performance reports and ensure the growth of the partners' performance •Keep an eye on potential fraud and work actively towards fraud prevention •Work closely with all relevant teams to build revenue generation activities for affiliates

DMJ Affiliate Team Lead

Apr. 2022 - May. 2023•Manage affiliate partnerships by building relationships and collaborations. •Monitoring performance and traffic volumes brought by affiliates whilst handling non-performing affiliates accordingly to increase traffic and revenues •Inspire and align team members with the company strategy •Develop team strengths and improve weaknesses •Identify team goals and evaluate team progress •Monitor and analyse affiliate performance to measure affiliate effectiveness •Identify and cultivate top performers and develop incentive programs to reward key partners •Create monthly promotions and communications to affiliate marketers •Collaborate with the internal teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network •Develop affiliate recruitment and affiliate program marketing campaigns •Implement strategies to increase quality and yield of Key affiliate partner

AffiverseAffiliate Marketing Manager

Jan. 2021 - Mar. 2022•Affiliate program management tasks •Support Head of Agency with a variety of outbound marketing initiatives to promote the agency services and acquire new clients •Research and Networking online and in person to find new affiliate deals •Manage all the administration functions for the client’s affiliate programs •Reporting and process management to detail how the agency partners are performing •Administrative or team resource requirements •Competitive analysis functions as required for client audits and program management •Outbound affiliate recruitment to supplement agency client program growth •Represent Affiverse at industry events, in forums, upsell the services (training, media, agency) •Promote the client partners effectively in affiliate communities •Find and discover new initiatives that serve the agency business as well as client’s businesses

Nexus Group EnterprisesAffiliate Manager

Feb. 2020 - Dec. 2020•Building and maintaining mutually beneficial business partnerships; •Managing business negotiations. •Handling business deal tracking, monitoring, closing, and other related activities as needed. •Performing new customer acquisition through research, referrals, networking, data feeds and emails. •Setting marketing and sales goals to achieve revenue growth. •Maintaining open communication with all affiliates on the day-to-day issues. •Staying current with trends in affiliate marketing and identify new opportunities. •Working with management team to execute and close new affiliate deals. •Communicating with new and existing affiliates regarding upcoming promotions and opportunities.

Nexus Group EnterprisesCustomer Support Specialist

Nov. 2018 - Jan. 2020•Responding to customer queries in a timely and accurate way, via email or chat; •Identifying customer needs in order to assist them in a proper way. •Sharing customer requests and effective workarounds with team members; •Gathering customer feedback and share with our Product, Sales and Marketing teams; •Assisting in training junior Customer Support Representatives;

CG SolutionsDigital Marketing Specialist

Nov. 2017 - Oct. 2018•Planning, developing and executing digital programs and campaigns; •Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.