General AssemblySenior Technical Product Manager
Apr. 2018 - Oct. 2021Greater New York City AreaPrincipal Product Manager - Data Senior Product Manager - CRM, 11/2019-08/2020
Create, and manage the vision and strategy, for CRM responsible for qualitative and quantitative research and close partnership with business functions across the organization.
Selected Contributions:
● Automate part of our monthly close process
● Increased usability for enterprise sales by 30%
● A/B testing capabilities for Admissions Senior Product Manager - Growth, 04/2018-10/2019
Create, and manage the entire Growth Domain vision and strategy, responsible for qualitative and quantitative research and close partnership with business functions across the organization. The growth domain at General Assembly encompasses 3 teams: Website, Salesforce, and eCommerce.
Selected Contributions:
● Relaunched our flagship offering, increasing conversion by 35%.
● Implemented new marketing lead capture strategy, increasing conversion by 411%.
● Designed and developed a modern eCommerce platform.
● Developed associate product managers into high performing product managers.