Ashley DeGianelli

Lead Product Manager @Meetup, LLC

🧑‍💼 C-level ExecutiveUnited StatesPartnerGrowth Hacker🔥 Startup FounderHead of Growth💸 MarketingBusiness Owner👍 Sales & BizDevCPO🧨 ConsultingProduct Consultant✨ Business OwnerBusiness AnalystAdvisorCustomer ResearcherSEO Manager

Ashley DeGianelli is an accomplished professional currently serving as the Lead Product Manager at Meetup, LLC. She has built a successful career around using technology to foster community and connection. Prior to her role at Meetup, Ashley has held key positions in multiple high-profile companies, where she honed her skills in product development, strategy implementation, and team leadership. A forward-thinker, Ashley is committed to creating innovative solutions that enhance user experience and drive business growth. Her unique blend of technical expertise and business acumen allows her to effectively bridge the gap between product design and market implementation. Ashley holds a degree in Computer Science and Business Administration, equipping her with a solid foundation in both tech and business operations.

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🧑‍🔬33%

Engineer

🏐33%

Sports

Geos

🇺🇸66%

United States

🇬🇧33%

United Kingdom

Work Background

WrapDotGifts, Inc A Public Benefit CorporationAdvisor

Feb. 2024

GiganticMentor

Feb. 2024Remote

MeetupLead Product Manager

Oct. 2021

Product LeagueMentor

Oct. 2020

General AssemblySenior Technical Product Manager

Apr. 2018 - Oct. 2021Greater New York City AreaPrincipal Product Manager - Data Senior Product Manager - CRM, 11/2019-08/2020 Create, and manage the vision and strategy, for CRM responsible for qualitative and quantitative research and close partnership with business functions across the organization. Selected Contributions: ● Automate part of our monthly close process ● Increased usability for enterprise sales by 30% ● A/B testing capabilities for Admissions Senior Product Manager - Growth, 04/2018-10/2019 Create, and manage the entire Growth Domain vision and strategy, responsible for qualitative and quantitative research and close partnership with business functions across the organization. The growth domain at General Assembly encompasses 3 teams: Website, Salesforce, and eCommerce. Selected Contributions: ● Relaunched our flagship offering, increasing conversion by 35%. ● Implemented new marketing lead capture strategy, increasing conversion by 411%. ● Designed and developed a modern eCommerce platform. ● Developed associate product managers into high performing product managers.

PINCHmeSenior Product Manager

Oct. 2017 - Apr. 2018Greater New York City AreaCreate and manage a product strategy, qualitative and quantitative research initiatives as well as A/B testing to increase conversions to our site. Led an organizational effort to make decisions by data rather than instinct. Selected Contributions: ● Designed and developed a survey platform to generate additional revenue for the company. In 6 weeks after launch our net revenue was $60,000 ● Instituted reporting and analytics across the company.

Weight WatchersProduct Manager

Aug. 2015 - Oct. 2017New York, NYDevelop and manage qualitative and quantitative research efforts to increase net promoter score. Create product strategy, train/mentor associate product managers, and build consensus across 16 markets on critical initiatives using Agile methodology. Selected Contributions: * Designed and developed a registered user strategy that converted registered users into paying subscription members at an average of 13.5%. * Played a key role in the site content redesign efforts that lead to an increase in conversion rate on the U.S. visitor site from an average of 2.25% to 5.30%. * Spearheaded product development initiatives for a new global CMS in 12 countries; launched MVP product in less than 8 weeks to one market and in less than 6 months to 11 remaining markets.

Weight WatchersAssociate Product Manager

Jun. 2014 - Jul. 2015Greater New York City AreaCreated user workflows, use cases, and drove usability testing. Collaborated with cross-functional team members on requirements and sign off for new product offerings. Selected Contributions: * Successfully Implemented a new meal planning mobile app in 12 countries that engaged 2.8 million subscribers worldwide. * Championed launch of a personalized mobile / desktop one-to-one program with a 95% satisfaction rate.

Weight WatchersProduct Coordinator

Sep. 2012 - May. 2014Greater New York City AreaSupported day-to-day office operations, providing fundamental support to the fulfillment business unit in support of key business initiatives. Facilitated lunch-and-learn sessions to present product strategies. Conducted training sessions in 12 countries to aid in troubleshooting and issue resolution. Selected Contribution: * Analyzed competitor products to assess consumer feedback and drive innovative product evolution.

Safe Passage NeuromonitoringMarketing Assistant

Dec. 2011 - Sep. 2012New York, New York

Bayside TravelConsultant

May. 2011 - Nov. 2011Help organize the President's schedule, emails General office duties- organize files, answer phones Help the President and agents update client information Data entry for Client Base Coordinate with Satellite agencies, organize and help run events -such as Sidewalk Sale in Bronxville for Gramatan Travel (June 4th 2011

Dr. Nathan S. Rosenfeld's PracticeOffice Adminstrator

Aug. 2011 - Oct. 2011New Rochelle, New YorkOn a daily basis, my responsibilites included the following: Answer phones, organize files • Book appointments, and procedures • Maintain the Dr’s schedule • Billing • Claims • Daily interactions with patients, in office and over the phone • Schedule lab work, and radiology appointments • Update primary care physicians for Patients

Britannia Film and TVIntern

Mar. 2011 - May. 2011Read and write analysis of film scripts Answering phones, sending emails, sit in on in-office meetings General Computer skills- Office Suite

American International UniversityResident Advisor

Aug. 2010 - May. 2011Responsible for health and safety within the corridors- trained in First Aid and Fire Safety in the U.K. First contact for students for any problems, personal or academic Working with other Res-Life members, maintenance and security to maintain a safe environment in the corridors for day to day living Helping the Assistant Dean of Students and the Housing Director as needed

William Morris EndeavorIntern

Jun. 2010 - Aug. 2010Lectures Department answering phones, sending mass email, letters and memos Worked on the potential buyers database Created files for the departments current and past clients including summaries of all published work Edit and view distribution DVDs for Comedians - potential buyers Edited and Created new pages for the WME Lifestyles and Branding Book Worked with two assistants on multiple projects for the; Responsible for inviting representatives and participants to the American Express Publishing Luxury Summit Cataloguing and updating contact information for associates Type up and proof letters to clients, send faxes as well as emails (etc) Run errands, organize files (etc)