Shikha Aggarwal - Founder and Consultant, Innov Weave ltd

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Network Power<100 people

Roles

Geos

🇮🇳100%

India

Work Background

Air ProductsDigital Enablement Strategy Consultant

Jan. 2023London, England, United Kingdom · HybridLeading the inception and implementation of pivotal digital enablement initiatives, while also conducting thorough business analyses and laying out strategic conversion plans within the digital landscape - o Crafting a strategic approach for the seamless integration of a Consent Management platform throughout the company’s online presence- --Drafting the scope and stakeholder accountability matrix --Developing a project plan for execution o Directed Analytics and MarTech implementation for various digital assets (GA4, GTM, SEO, Conesso), impacting 10+global markets and engaged in data driven decision making with marketing consultants --Defining measurement objectives and key metrics to support marketing objectives --Solved analytics tagging challenges using Google Tag Manager and Google Analytics --Utilized GA4 and GTM for tracking user behavior and web interactions (clicks, content views, e-commerce events etc.) --Strategizing marketing channel mix including SEO, content marketing and social media, data-led campaigns for webinar and events o Leading digital enablement maintain global data tracking ecosystem and supporting stakeholder decision making --Defining measurement objectives and key metrics to support marketing objectives --Creating executive Data Studio dashboards for tracking marketing performance to drive data driven marketing --Driving standardized Business Reporting on Qlik sense --Fixed data accuracy issues across data visualization tools (Looker Studio and Qlik sense) o Spearheaded the Salesforce Evaluation assessment as a key initiative to drive CRM Strategy Led the Salesforce Evaluation project as a key initiative to drive CRM Strategy Digital tools: GA4,GTM, DATA STUDIO, Qlik sense, Power BI ,BOARD, SAP-ERP, Salesforce, Google Search Console, Conesso, Klaviyo

Air ProductsStrategic Marketing Analyst

Oct. 2022 - Dec. 2022London, England, United Kingdom · Hybrid

TOWER LondonAnalyst-Strategy and Growth

Sep. 2021 - Aug. 2022London, England, United KingdomSupport senior management decision making by providing commercial analysis and insight, highlighting key risks and opportunities, created Financial Model Supports the Digital Marketing & Ecommerce team by analyzing cost, demand, share of traffic, and suggesting optimization strategies.

MishiPayConsultant

Apr. 2021 - Sep. 2021London, England, United KingdomDeveloped a strategic plan to increase the app reach and engagement among the partner brand customers, increased the marketing qualified leads by 140%, average basket size by 35% and shopper’s checkout with the app captured was 87% over 6 months