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Work Background
AB InBevLead Product Manager (CDP)
Jan. 2023 - Jul. 2023São Paulo, Brazil• Supporting the expansion of the beer category to engage diverse consumers, resulting in double-digit revenue growth driven by Budweiser Zero, securing a top spot as the no-alcohol beer by volume in the US;
• Responsible for facilitating new relationships across global, US, and Epsilon's consulting teams to revamp data architecture;
• Rebuilt the connections between all marketing data sources (brands, loyalty e-commerce) and the third-party data provided by the Consumer Data Platform and Google Cloud Platform;
• Work closely with the US Data Director to deliver new models as a feature to the CRM team so they target specific clients (smart segmentation);
• Proposed and implemented a new method for prioritizing roadmaps and provided guidance on estimating User Stories with the development team; • Partnered with the CRM team to create new segments to send to Sales Force Marketing Cloud.
Anheuser-Busch InBevLead Product Manager (Gcp)
Aug. 2021 - Jul. 2023Campinas, São Paulo, Brazil• Responsible for onboarding 30 different countries to the GCP project, advising them on best practices and showing the possible experimentation they could do;
• Building a program to share knowledge about the models that the regions were doing that were replicable to other countries;
• Work closely with the Data teams from America, Latam, Europe, Africa, and Asia to create 5 global models and experiment in more than 154 across these regions;
• Proposed and led a project of data ingestion resulting in propensity models that delivered partnering with the CDP team more than 10 million new records; • Responsible for technical discussions to create the best in class architecture never overlooking the data governance for its specific country; • Led one of two insight projects that resulted in the change in how to approach marketing for our brands;
GympassMartech Product Manager
Mar. 2020 - Jul. 2021São Paulo, Brazil• Responsible for the website reconstruction from the design phase to delivery of the 12 countries website;
• Built new features to give autonomy for changes on the website for all the business areas (B2B, B2B2C, and SMB);
• Collaborated closely with the Engineering team to build new connections and tracks and implement new tools for Marketing such as Appsflyer, Braze, SalesForce Marketing Cloud, and Lifer;
• Proposed and led a Data QA project that delivered all the technical debits on the Data Marketing prospect and enhanced the interaction with the data product.
Rethink TecnologiaProduct Owner
Jan. 2020 - Mar. 2020São Paulo, Brazil• Responsible for the App for Smiles User Stories, and backlog periodization;
• Accountable for the restructuring project for the App and web environment led by Accenture;
• Responsible for new feature deployment, bug fixes, and deployment of campaigns on the app;
FreelanceProduct Manager
Apr. 2019 - Jan. 2020São Paulo Area, Brazil• Responsible for the App Business case and prototype for a wellness company;
• Responsible for the business case for a Real Estate Company app;
• Leading App Ideation for an exchange currency company;
StyroplastSales and BI Coordinator
Mar. 2018 - Mar. 2019Brazil• Responsible for the sales department reports and indicators. • Implementing the company's new BI on Power BI.
Brickell Global LLCProduct Consulting
Jan. 2016 - Mar. 2018Brazil• Designing for 3 major projects of localisation Legal ERP´s in LATAM;
• Responsible for Mockups for the customization of the main product;
• Leading idealization sessions with the clients and description of the requirements.
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