Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Lead Product Manager (CDP)
AB InBevLead Product Manager (CDP)
Jan. 2023 - Jul. 2023São Paulo, Brazil• Supporting the expansion of the beer category to engage diverse consumers, resulting in double-digit revenue growth driven by Budweiser Zero, securing a top spot as the no-alcohol beer by volume in the US; • Responsible for facilitating new relationships across global, US, and Epsilon's consulting teams to revamp data architecture; • Rebuilt the connections between all marketing data sources (brands, loyalty e-commerce) and the third-party data provided by the Consumer Data Platform and Google Cloud Platform; • Work closely with the US Data Director to deliver new models as a feature to the CRM team so they target specific clients (smart segmentation); • Proposed and implemented a new method for prioritizing roadmaps and provided guidance on estimating User Stories with the development team; • Partnered with the CRM team to create new segments to send to Sales Force Marketing Cloud.
Lead Product Manager (Gcp)
Anheuser-Busch InBevLead Product Manager (Gcp)
Aug. 2021 - Jul. 2023Campinas, São Paulo, Brazil• Responsible for onboarding 30 different countries to the GCP project, advising them on best practices and showing the possible experimentation they could do; • Building a program to share knowledge about the models that the regions were doing that were replicable to other countries; • Work closely with the Data teams from America, Latam, Europe, Africa, and Asia to create 5 global models and experiment in more than 154 across these regions; • Proposed and led a project of data ingestion resulting in propensity models that delivered partnering with the CDP team more than 10 million new records; • Responsible for technical discussions to create the best in class architecture never overlooking the data governance for its specific country; • Led one of two insight projects that resulted in the change in how to approach marketing for our brands;
Martech Product Manager
GympassMartech Product Manager
Mar. 2020 - Jul. 2021São Paulo, Brazil• Responsible for the website reconstruction from the design phase to delivery of the 12 countries website; • Built new features to give autonomy for changes on the website for all the business areas (B2B, B2B2C, and SMB); • Collaborated closely with the Engineering team to build new connections and tracks and implement new tools for Marketing such as Appsflyer, Braze, SalesForce Marketing Cloud, and Lifer; • Proposed and led a Data QA project that delivered all the technical debits on the Data Marketing prospect and enhanced the interaction with the data product.
Product Owner
Rethink TecnologiaProduct Owner
Jan. 2020 - Mar. 2020São Paulo, Brazil• Responsible for the App for Smiles User Stories, and backlog periodization; • Accountable for the restructuring project for the App and web environment led by Accenture; • Responsible for new feature deployment, bug fixes, and deployment of campaigns on the app;
Product Manager
FreelanceProduct Manager
Apr. 2019 - Jan. 2020São Paulo Area, Brazil• Responsible for the App Business case and prototype for a wellness company; • Responsible for the business case for a Real Estate Company app; • Leading App Ideation for an exchange currency company;
Sales and BI  Coordinator
StyroplastSales and BI Coordinator
Mar. 2018 - Mar. 2019Brazil• Responsible for the sales department reports and indicators. • Implementing the company's new BI on Power BI.
Product Consulting
Brickell Global LLCProduct Consulting
Jan. 2016 - Mar. 2018Brazil• Designing for 3 major projects of localisation Legal ERP´s in LATAM; • Responsible for Mockups for the customization of the main product; • Leading idealization sessions with the clients and description of the requirements.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Gabriela on Intch
Marketing
646906 people
17
Sales Executive @ KAPWA Solutions
16
Marketing Consultant @ Out West Agency
16
Owner/Operator @ Artistry & Hair Design by Jamie Lynn
MarketingAffiliate Marketing
48836 people
17
Sales Executive @ KAPWA Solutions
15
Analista de Marketing @ Lothar Uy
16
n