Anheuser-Busch InBevLead Product Manager (Gcp)
Aug. 2021 - Jul. 2023Campinas, São Paulo, Brazil• Responsible for onboarding 30 different countries to the GCP project, advising them on best practices and showing the possible experimentation they could do;
• Building a program to share knowledge about the models that the regions were doing that were replicable to other countries;
• Work closely with the Data teams from America, Latam, Europe, Africa, and Asia to create 5 global models and experiment in more than 154 across these regions;
• Proposed and led a project of data ingestion resulting in propensity models that delivered partnering with the CDP team more than 10 million new records; • Responsible for technical discussions to create the best in class architecture never overlooking the data governance for its specific country; • Led one of two insight projects that resulted in the change in how to approach marketing for our brands;