Amanda Whelen - Deaign Lead, Confidential

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Work Background

Con EdisonLead Product Designer - Digital Factory

Jan. 2024New York City Metropolitan AreaAs Lead Product Designer on Con Edison's Digital Factory team, I have demonstrated a commitment to innovation, user-centric design, and cross-functional collaboration, driving positive outcomes for the organization and its users alike. + Orchestrated the design and successful launch of a 0 to 1 enterprise product, garnering adoption from over 14,000 users and potentially saving the organization a minimum of $250,000 per reported safety hazard. + Formulated strategic product direction for the Enterprise Design System and other products, leveraging insights from in-app surveys and user feedback to drive enhancements and feature advancements. + Implemented Usability Testing protocols for the Design Team. + Migrated the team's Sketch Design Library to Figma which led to a 20% uptick in productivity. +Effectively communicated and defended design decisions to both product and engineering teams, ensuring alignment and clarity throughout the product design lifecycle. +Collaborated closely with the Product Team to craft impactful marketing materials, enhancing the visibility and appeal of our products to target audiences.

Con EdisonSenior UI Designer - Digital Factory

Oct. 2021 - Jan. 2024As a Senior UI Designer on Con Edison's Digital Factory team, I played a pivotal role in the design and development of various products aimed at enhancing user experience, safety, and operational efficiency: + Spearheaded user research, discovery, spikes, prototyping, and design of several coded components and full-stack utilities for the Enterprise Design System, utilized across 16 B2B/B2C applications within Con Edison, resulting in a cost savings of $2.5 million. + Designed a centralized digital drawing application, significantly improving operational safety and documentation accuracy for field crews boosting productivity by 50% upon release. + Enhanced the Enterprise Design System to comply with AA WCAG standards, ensuring accessibility and usability enhancements. + Conducted Design Thinking workshops to foster innovative solutions and translate complex requirements into intuitive designs. + Conducted continuous validation of designs with users and stakeholders. + Oversaw the development and implementation of coded components and full-stack utilities by the Engineering team, conducting Design QA throughout the process. + Collaborated with Design, Product, and Tech Leads to strategize on the growth of the design system.

DiamondereFounding, Lead UX/UI Designer

Jan. 2012 - Apr. 2022Redwood City, California, United StatesDuring my tenure as the Founding Lead UX/UI Designer at Diamondere from January 2012 to April 2022, I spearheaded various initiatives to elevate the brand's online presence and drive revenue growth: + Established clear visual design direction and standards, ensuring consistency and alignment with the brand across all media platforms. +Led the redesign of Diamondere's custom luxury jewelry e-commerce site, employing wireframes, user flows, mockups, and functional prototypes to enhance the user experience. + Managed the creation of visuals for Diamondere's Amazon store, events, advertising campaigns, sales materials, blog, and social media channels. + Directed product photography and video shoots to maintain brand integrity. + Collaborated closely with executive stakeholders and the engineering team to implement UI/UX enhancements, leading to an immediate 25% boost in conversion rates. Overall, these efforts contributed to establishing Diamondere as a trusted and upscale brand, resulting in an impressive annual revenue of $2.9 million.

The Estée Lauder Companies Inc.Lead UX/UI Designer

Aug. 2020 - Oct. 2021Melville, New York, United States+ Spearheaded the overhaul of multiple legacy dashboard-style applications for the R&D team, leveraging the Cornerstone Design System. + Developed a calendar component as part of the R&D Design System (Cornerstone). + Employed product analysis, user interviews, information architecture, high-fidelity mockups, prototypes, and usability testing to meet project objectives promptly and within defined parameters.

Amanda Whelen DesignUX/UI Designer, Digital Art Director

Jan. 2000 - Aug. 2020Greater New York City Area· Conceptualized and created visual elements such as logos, brand guidelines, responsive websites, packaging, print-based and digital marketing solutions for a wide variety of clients.

Digital VariantSenior Interactive Designer

Jan. 2010 - Jun. 2013Hudson Valley, NYCollaborated closely with marketing and development teams to craft Facebook pages, apps, mobile apps, sweepstakes, SaaS platforms, and responsive websites for a diverse range of brands. Notable clients included mark., Nickelodeon, Spike TV, Comedy Central, Food Network UK, Biolage, Scope, VOODOO, Keen, Vera Wang, Redken, L’Oréal, and Hunts. Additionally, spearheaded the online experience design for Redken's "Time Reset" product line, resulting in the generation of 10,000 sample requests within a remarkable two-week timeframe.

The EGC GroupFreelance Digital Art Director

Jun. 2019 - Mar. 2020Melville, New York

Sanky Communications, Inc.Senior Digital Designer

Mar. 2011 - Aug. 2013Greater New York City AreaTeamed up with the Creative Director to design user-friendly, accessible, and responsive landing pages, websites, microsites, and email campaigns for esteemed organizations such as amFAR, Covenant House, and Citymeals on Wheels.

BigBuzz Marketing GroupSenior Digital Art Director

Feb. 2005 - Dec. 2009As a Senior Art Director at BigBuzz Marketing Group, I spearheaded the conceptualization and execution of logos, branding, and comprehensive identity systems. Collaborating closely with a team of four designers, I guided projects spanning interactive microsites, dynamic flash banners, impactful landing pages, engaging rich media emails, robust e-commerce websites, and various print materials. Notable clients in my portfolio included Universal Music, Arista/JRecords, McCann’s Irish Oatmeal, Ocean Spray, FujiFilm, and Brother International.

BigBuzz CommunicationsWeb Designer

Nov. 1999 - Jan. 2001As a Web Designer at BigBuzz Communications, I collaborated with the creative director, fellow designers, and developers to conceptualize, design, and develop websites. - Branding - Front End Web Development (HTML CSS)

Bear Brook Design IncGraphic/Interactive Designer

Mar. 2001 - Dec. 2004In my role as a Graphic/Interactive Designer at Bear Brook Design, a boutique agency known for its expertise in entertainment branding, I oversaw the creation of top-notch branding materials, billboards, packaging designs, and website designs, along with front-end development. My experience includes projects for renowned clients such as ABC, HBO, JVC, Smithsonian Magazine, Bethel Woods: Center for the Performing Arts, ESPN Radio, KISS FM, Infinity Radio, and WOMC. - Front End Web Development - Flash Sites