Brittani Garcia

Director, Digital Tagging & Tracking Platforms @American Express

System AnalystCustomer ResearcherBusiness Analyst🧨 ConsultingSports ResearchAdvisorBusiness OwnerBackend DeveloperCRM PlatformsBI AnalystCustomer Data ManagementCRM managerData ScientistGoogle AnalyticsTechnologyUnited StatesSport Fan💸 Marketing✔️ ITSolution Integrator🧑‍💼 C-level ExecutiveMarketing Analytics ManagerCPOCTOSystem Architect🏐 SportsCOOProduct ManagerProject ManagerSEO Manager

As a Director of digital tagging and tracking platforms, my professional experience encompasses a deep understanding of digital analytics, data tracking, and tag management systems. I have successfully led teams in implementing and optimizing tracking solutions to capture and analyze user behavior across various digital channels. My expertise includes defining tracking requirements, designing data layer structures, and ensuring accurate data collection for insightful reporting and analysis. I have a proven track record of driving business growth through data-driven decisions, optimizing marketing campaigns, and enhancing user experience. Additionally, I have collaborated with cross-functional teams to align tracking strategies with business goals and compliance requirements. My experience in this role has equipped me with the skills to drive digital transformation and improve performance metrics through effective tagging and tracking strategies.

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Work Background

American ExpressDirector, Digital Tagging & Tracking Platforms

Mar. 2021Miami-Fort Lauderdale Area● Led the development of an in-house Consent Management Platform to ensure global privacy regulation compliance, including GDPR and CCPA. ● Implemented an interlinked tag management system and real-time digital data pipeline, elevating data accessibility and decision-making capabilities with robust controls. ● Guided the establishment of the first business unit level Diversity, Equity, and Inclusion (DEI) chapter, dedicated to fostering inclusivity for the Hispanic and Latino community. ● Directed Product and Engineering Teams in the information technology and services industry, overseeing digital data platforms, user consent management, and applications for enhanced user privacy. ● Contributed to the digital transformation effort by eliminating redundancy, proactively identifying issues, and delivering value through innovative digital tagging and tracking platforms.

American ExpressPayment Services Sr. Release Engineer

Nov. 2019 - Mar. 2021Sunrise, Florida, United States● Managed 23 cross-functional Agile Scrum Teams, as a Payments Release Engineer, overseeing compilation of source code and delivery of SaaS products with responsibilities spanning configuration identification, change management, build/release management, and version control. ● Coordinated the first 3rd party payment integration at Amex, streamlining payment processes and enhancing overall efficiency. ● Headed the development of a Financial Hardship Program in just 6 months in response to COVID-19, showcasing agility and responsiveness to emerging challenges. ● Managed key tasks such as source code auditing/reporting, environment support and troubleshooting, and built strong working relationships with partners to facilitate smooth development cycles and releases. ● Recognized as the ‘Growth Hack Winner’ for implementing an automated API solution supporting ACH banking balance and controls for ledgering.

USAARelease Train Engineer

May. 2019 - Oct. 2019San Antonio, Texas● Led the Agile Release Train, overseeing the successful delivery of software in large, cross-functional environments, ensuring teams' success in navigating complexity. ● Resolved impediments, mitigated risks, and assured value delivery, serving as the single point of contact accountable for overall planning, coordination, and execution of program-level initiatives. ● Hired engineering teams for cloud infrastructure, contributing to the development and optimization of high-performing teams. ● Executed a comprehensive strategy for the cloud rollout in the banking sector, aligning efforts with organizational goals and ensuring seamless implementation. ● Provided instrumental support in shaping architectural plans for scaling cloud adoption across USAA bank, contributing to the bank's technological advancement and strategic objectives.

American ExpressSoftware Release Engineer

Oct. 2015 - May. 2019Sunrise, Florida, United States● Documented and enhanced enterprise software products for accounts receivables, ensuring timely releases and overseeing the software implementation process from development to execution per SDLC/SWCap. ● Coordinated the automation of APR adjustments, earning recognition as the Growth Hack winner for innovative solutions that improved efficiency in the software release process. ● Conducted a personal project with peers to support the initiative of integrating voice response (iVR) payment capabilities via Alexa and Google Home, contributing to the expansion of user-friendly features. ● Utilized programming languages such as Kubernetes, Terraform, Node, Bitbucket, GitHub, and Jenkins to optimize technical processes and enhance software capabilities. ● Ensured adherence to industry best practices and standards in software release management, emphasizing a commitment to quality, efficiency, and continuous improvement in software products and implementations.