Seasoned marketing professional with over a decade of experience driving growth for renowned CPG brands. Specialized in marketing and media strategy, brand strategy, traditional and digital media planning and buying, social campaign planning and buying, measurement and reporting.
Have worked on the Sazerac liquor portfolio of brands, (Fireball whisky, Southern Comfort, Wheatley vodka, 1792 bourbon, Buffalo Trace bourbon, etc) F45 gyms, Wyshbox life insurance, Brio Direct Bank, and Welch's juices.More...
Brittani Garcia
Director, Digital Tagging & Tracking Platforms@American Express
Verified
As a Director of digital tagging and tracking platforms, my professional experience encompasses a deep understanding of digital analytics, data tracking, and tag management systems. I have successfully led teams in implementing and optimizing tracking solutions to capture and analyze user behavior across various digital channels. My expertise includes defining tracking requirements, designing data layer structures, and ensuring accurate data collection for insightful reporting and analysis. I have a proven track record of driving business growth through data-driven decisions, optimizing marketing campaigns, and enhancing user experience. Additionally, I have collaborated with cross-functional teams to align tracking strategies with business goals and compliance requirements. My experience in this role has equipped me with the skills to drive digital transformation and improve performance metrics through effective tagging and tracking strategies.More...