OverhaulDirector of Sales - TruckShield
Jul. 2021 - Oct. 2022Austin, Texas, United States · RemoteEntrusted to construct go-to-market (GTM) strategy for strategic partnerships and affinity programs, including terms and conditions. Exercised critical influence in agency partnerships for Insurtech program, including relationship management with key stakeholders. LEADERSHIP CONTRIBUTIONS :
➢ Developed sales growth strategy for newly launched SaaS platform at fast-paced Series B startup.
➢ Applied strategic planning for launching annual sales plan, forecasting practice, and authoring sales playbook.
➢ Drafted reporting and measurement framework for key performance indicators (KPIs), pipeline, and activity tracking. RESULTS:
- Facilitated contract execution for first platform customers, resulting in $750k ARR.
- Scaled pipeline from 2 opportunities to 30+ and $3.2M ARR within 6 months.